INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top key account manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a key account manager resume experience section
Key account manager resume experience: checklist
- Use either chronological or reverse-chronological format when listing your previous jobs;
- Mention only relevant positions that add value to your resume;
- Briefly state the challenges you’ve faced and how you’ve overcome them;
- Highlight the results from your efforts (for bonus points, add numbers, percentage rates, etc.);
- Forget about buzzwords! Use power verbs instead.
Use the examples below to build your own experience section!
- leading a new project of introducing FreshLook colored contact lens brand to the main key chains in UAE market.
- supporting pharmacists in selling FreshLook with product detailing, counter-stands, catalogues and customized POS materials.
- Negotiating contracts with key accounts and meeting established deadlines for the fulfillment of each client's long-term goals.
- Developing and sustaining solid relationships with key accounts.
- Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met.
- Acting as the main point of contact between key accounts and internal teams.
- I work as a buyer in 18 Sokos department stores. Following the sales figures, analysing, needed actions.
- Develop and guide the buying for 8 Stockmann department stores.
- Responsible for Finnish PR, including the seasonal fashion press and cooperations with the bloggers.
- Vastuullani on toimia naisten ostajana Sokokselle. Myynnin tunnuslukujen seuranta, analysointi ja tähän liittyvät toimenpiteet.
- Ohjaan ja kehitän Stockmannin ostoja parantaakseni tavaratalon myyntiä.
- Kouluttaminen ja brändisanoman jalkauttaminen tavarataloihin.
- Vastuu Suomen PR-toiminnasta, sisältäen mm. kauden mallistotilaisuudet lehdistölle ja bloggareille.
- Toimin naisten ostajana 18:ta Sokos tavaratalossa. Myynnin tunnuslukujen seuranta, analysointi ja tähän liittyvät toimenpiteet.
- Ohjaan ostoja ja kehitän brändiä 8:ssa Stockmann tavaratalossa.
- Koulutan ja kierrän ympäri Suomea vieden brändisanomaa tavarataloihin.
- Vastaan Suomen PR-toiminnasta, sisältäen mm. kauden mallistotilaisuudet lehdistölle ja bloggareille.
- Vastuu Suomen ja Baltian avainasiakkuuksien naisten ostoista.
- 12 mallistoa vuodessa, jatkuvien ja kauden välisten mallistojen myynti. Myynnin tunnuslukujen ja läpimenojen seuranta, reagointi ja toiminta.
- Stockmannin kahdeksan tavaratalon Esprit naisten myyntien kehittäminen. Aktiivisesti koulutusten ja brändisanoman tuominen tavaratalon henkiökunnalle, visuaalisen ilmeen ja ostoelämyksen parantaminen shop-in-shopeissa.
- Vastuu Suomen ja Baltian avainasiakkuuksien naisten ostoista.
- 12 mallistoa vuodessa, jatkuvien ja kauden välisten mallistojen myynti. Myynnin tunnuslukujen ja läpimenojen seuranta, reagointi ja toiminta.
- Stockmannin kahdeksan tavaratalon Esprit naisten myyntien kehittäminen. Aktiivisesti koulutusten ja brändisanoman tuominen tavaratalon henkilökunnalle, visuaalisen ilmeen ja ostoelämyksen parantaminen shop-in-shopeissa.
- Vastuu Suomen ja Baltian avainasiakkuuksien naisten ostoista.
- 12 mallistoa vuodessa, jatkuvien ja kauden välisten mallistojen myynti. Myynnin tunnuslukujen ja läpimenojen seuranta, analysointi ja toiminta.
- Brändisanoman vieminen Suomen ja Baltian tavarataloihin. Vankka yhteistyötä myymälöiden ja henkilökunnan kanssa tarkoittaa aktiivista kiertämistä, kouluttamista ja brändisanoman viemistä. Tehtäväni on inspiroida henkilökuntaa, parantaa visuaalista ilmettä ja ostoelämystä shop-in-shopeissa kuluttajille. Brändin aseman vahvistuminen tavarataloissa ja henkilökunnan palaute ovat parhaita tuloksia ja motivaattoreita itselleni että Espritille.
- U
- Vastuu Suomen ja Baltian avainasiakkuuksien naisten ostoista.
- 12 mallistoa vuodessa, jatkuvien ja kauden välisten mallistojen myynti. Myynnin tunnuslukujen ja läpimenojen seuranta, reagointi ja toiminta.
- Brändisanoman vieminen Suomen ja Baltian tavarataloihin. Vankka yhteistyötä myymälöiden ja henkilökunnan kanssa tarkoittaa aktiivista kiertämistä, kouluttamista ja brändisanoman viemistä tavarataloihin. Tehtäväni on inspiroida henkilökuntaa, parantaa visuaalista ilmettä ja ostoelämystä shop-in-shopeissa kuluttajille. Brändin aseman vahvistuminen tavarataloissa ja henkilökunnan palaute ovat parhaita tuloksia ja motivaattoreita itselleni että Espritille.
- Responsible for Esprit women divisions (casual, collection and edc) for the Finnish and Baltic key customers.
- Sell twelve main collections in a year, additionally noos and seasonal fast products. Follow and analyse the sales key figures and reactions.
- Find always the solutions and new ways to help customers business, for example. arrange the meet&greet bloggers events to the store, participate to the loyal customer events and campaign days etc. From these we have receive better sales figures and brand awareness.
- Exporting the brand message to every Finnish and Baltic department stores. Training, inspiration and engagement. We improved the brand awareness, gave sales tools and more motivations for the people who work with Esprit. We got personnel excited to work for Esprit and had a better position in the department stores.
- Responsible for achieving sales and profit goals with assigned Key Customers
- Negotiate with KA on the working conditions and contracts
- Build and maintain excellent customer relationship with distributors
- Coordinate the business terms between distributors and end customers’ suppliers
- Responsible for MT FOOD retail customers - Metro; Kaufland; Billa; DM; Fantastico; Tmarket ect
- Responsible for MT LKA retail customers - Praktis; Alati; Masterhaus
- Responsible for stationary distributors - Office 1; Oplus; Multico
- Support the TMS business of the most important customer - Apple
- TMS system and related system support(OTM)
- Relationship Management at all levels
- Managing and collaborating with internal resources to ensure customer satisfaction
- Product and solution presentations
- Daily application problem resolving
- VBA Development
- Key Account Management: UTi Logistics / DSV; Beyond Couriers & Logistics; Nucleus Supply Chain; Segooa & Associates (SABC) + 4
- Marketing of all related products and services in conjunction with service leaders
- Development and maintenance of key client relationships in conjunction with New Business Development
- Receive, distribute and monitor accordingly client queries and develop- ment requests in line with project planning
- Networking and operational co–ordination of Senior Oracle Developers
- Plan and manage sales activities aligned with strategies to set, assign and reach sales targets
- Monitor Account performance in terms of campaigns coordination and overall client relationship management
- Individuazione e valutazione delle principali KPI
- Redazione report settimanali e mensili di valutazione delle performance commerciali, di traffico e di conversione dei siti bettingrunner.com e superscommesse.it
- Analisi e redazione report principali competitor
- Analisi quantitative e qualitative di campagne marketing, DEM e commerciali
- Ottimizzazione performance della user journey e della user experience di bettingrunner.com
- Elaborazione business plan per lo sviluppo del portale e dell'offerta commerciale di bettingrunner.com e clusterizzazione della base utenti al fine di intercettarne i bisogni e le richieste
- Analisi performance del sito (traffico, conversione, click)
- Gestione dei rapporti con i principali stakeholder aziendali (principalmente bookmaker) e creazione di affiliation per la differenziazione dell'offerta
- Contacting potential clients to establish rapport and arrange meetings.
- Developing quotes and proposals for clients.
- Finding and developing new markets and improving sales.
- Increasing the value of current customers while attracting new ones.
- Discussing promotional strategy and activities with the marketing department
- Liaise with the finance team, warehousing and logistics departments as appropriate
- Ways of improving the way the business operates
- Product Management of the website and internal softwares.
- Provide trustworthy feedback and after-sales support.
- Handling all big B2B clients
- Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition
- Managing communications between key clients and internal teams
- Turned around a declining portfolio and gained Market Share.
- Execution Excellence for Key Launch of 2017.
- Talent Rating: Strong Performer.
- Supporto operativo alla Direttrice Commerciale e ai Key Account Manager in ogni fase del ciclo commerciale, dall'acquisizione di nuovi clienti (GDO, Dettaglio, Ingrosso, HO.RE.CA.), alla trattativa annuale con le centrali di acquisto, la definizione delle condizioni di vendita e dei piani promozionali con i singoli clienti (successivamente verificati), fino al controllo della scontistica applicata per transazione e assistenza al cliente nel tracking ordine.
- Gestione reclami clienti.
- Altre attività svolte all'occorrenza: Responsabile Ordini E-commerce, Caricamento/Gestione Anagrafiche Clienti, Svincolo Giacenze, Supporto Operativo nell'elaborazione Listini.
- La posizione ha richiesto inoltre il quotidiano interfacciarsi con le altre funzioni aziendali (Marketing, Controllo Gestione, Controllo Qualità, Magazzino..) oltre che con gli agenti di zona, per far fronte a ogni evenienza, prevista o imprevista, e a ogni esigenza sopravvenuta della Direzione Commerciale.
- $260 million TCV spanning across 5 years
- Client relationship Management & Delivery
- Lead Transformations (Data Center, Desk Side, Service Desk, Network, Service Management & Security)
- Offshore work to Delivery Center India
- Account Transition & IT end to end Transformation
- Manage Account Growth, P&L and drive optimization
- Manage Risks & Account Compliance
- Manage Account Cost & Drive GP
- (30+ Vendors, managed service resources & end to end delivery team of more than 600 + resources)
- Towers Managed: Telecom Business Operations (TBO). Security, Systems, Data Center operations, Network, Service Management, Desk Side, Service Desk, Platform Engineering, Groupware Services.
- Build and manage effective relationships with key stakeholders to deliver growth and business development .
- Treating inbound sales enquiries while promoting and following integration of our solutions and services.
- Manage daily a portfolio of existing Prospects ensuring a strong sales activity (Visits, calls, events...).
- Prepare a customized value proposal and pricing according to customer needs and expectations.
- Understand and adhere to key performance indicators, reporting variance in a timely manner and taking corrective action when required.
- Deliver business analytics and insights to monitor consumer trends and competitor activity to feed into the business plans and adjust where appropriate.
- Develop the Commercial & Strategic Plans to deliver KPI's, annual plans and business strategy.
- Helping build, strengthen and grow key client relationships, partnering externally to ensure excellent service levels.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Key Account Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your key account manager resume
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Key account manager resume: The skills section!
How to write a strong key account manager resume skills section?
- Make sure to include all types of skills - soft, hard, technical;
- Focus on skills that show your expertise in the field;
- Check the job description for keywords and make sure to add them to your resume – this will help you pass ATS;
- Leave room for discussion – elaborate on some of your strongest skills in other sections of your resume
Top skills for your key account manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Key account manager resume header: tips, red flags, and best practices
Checklist for your key account manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Key Account Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
A career summary for your key account manager resume
Things to include in your key account manager resume summary:
- Your total years of experience in the industry;
- 2-3 of your most remarkable achievements so far;
- How your experience relates to the position you’re applying for;
- A very brief description of your strengths.
Resume summary formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
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Key account manager resume: the education section
Things to include in your resume's education section:
- Your highest education degree – including course, year of graduation, institution;
- Awards received as part of your education;
- Extracurricular activities that have helped you gain relevant skills;
- Certifications that have helped you master new skills and increase your expertise;
- Entry-level applicants only: relevant courses and projects.
Top certifications for your Key Account Manager resume

Key Account Management - Start a Promising Career!
THE Account Management Skills Needed to Become an Accomplished Key Account Manager. Master Client Management Today!

Key Account Management Program (KAM)
This program is teaching, how to sell to major accounts. You can develop Key Account Program if you get this course

Essentials of Effective Key Account Management
A guide to excel in Key Account Management -Learn Account Development Strategy, P&L Management, Change Management & More

Strategic Key Account Management
Managing for Profit with scarce resources

Key Account Management - The Masterclass
Managing for Profit with Scarce Resources
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Key Account Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Choosing the right format for your key account manager resume
In general, there are three basic formats for your resume:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Some things to consider when choosing the right format for your Key Account Manager resume include the stage of your career, whether you have all the right skills required for the job or are looking for an industry change, and what field you’re looking to grow in.
The reverse-chronological resume format is the most common one. It lets you describe your most recent job and then move backward. This makes it great for people who have around or less than 10 years of experience and are looking to highlight only their work-related skills and qualities.
If you’re just starting your career journey and reverse-chronological resumes sound too demanding, go for the functional resume format. It’s ideal for showcasing your strengths, personal qualities, skills, education, and the courses you’ve taken, without putting too much pressure on experience and expertise.
Don’t worry if neither of these sounds suitable for you – the hybrid or combination resume format will surely match your needs. It’s similar to the reverse-chronological, but with a catchy twist. Combination or hybrid resumes are great for showcasing both your experience and work-related skills and your personal qualities. Add a “What my day looks like” section for enhancing the jaw-dropping experience!
Here are some more things worth remembering when it comes to formatting your Key Account Manager resume:
- Choose standard 1-inch resume margins;
- Go for traditional resume fonts sized 10-12p;
- Match the length of your Key Account Manager resume with your experience – choose a one-page template if you have less than 10 years of experience, and be careful with two-page templates – use them only when applying for executive positions;
- Save your resume in PDF to avoid formatting issues and potential unauthorized editing.
Tired of getting rejected? Check out this article on how to craft a resume that stands out!
Recommended reads:
PRO TIP
Test your draft Key Account Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections suitable for your key account manager resume
Depending on the position and the industry, you can spice your resume up by adding some more sections. They will help the recruiter get a glimpse of who you are as a person, besides all your job-related skills and qualities.
Here are some examples:
How to add creativity to your key account manager resume
Gone are the days when creative resumes were frowned upon by recruiters!
What’s more, the right amount of creativity will make recruiters remember you and want to learn more about who you are – both as an individual and as a professional.
There are two ways to build a creative resume - add creative sections or go for a more creative design approach in general. Go for whatever suits you, the position, and the industry most!
What makes a great key account manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.