As a regional account manager, articulating your diverse experience with various clients and territories on a resume can be challenging due to the complex nature of your role in sales and customer relationship management. Our guide provides expert strategies to help you effectively showcase your skills and accomplishments, ensuring your resume stands out to potential employers.
- Defining the highlights of your regional account manager career through your resume summary, objective, and experience.
- Real-world regional account manager resume samples with best practices on how to stand out amongst the endless pile of candidate resumes.
- Most in-demand regional account manager resume skills and certifications across the industry.
- Standardizing your resume layout, while maintaining your creativity and individuality.
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Tips and tricks for your regional account manager resume format
Before you start writing your resume, you must first consider its look-and-feel - or resume format . Your professional presentation hence should:
- Follow the reverse-chronological resume format , which incroporates the simple logic of listing your latest experience items first. The reverse-chronological format is the perfect choice for candidates who have plenty of relevant (and recent) experience.
- State your intention from the get-go with a clear and concise headline - making it easy for recruiters to allocate your contact details, check out your portfolio, or discover your latest job title.
- Be precise and simple - your resume should be no more than two pages long, representing your experience and skills that are applicable to the regional account manager job.
- Ensure your layout is intact by submitting it as a PDF. Thus, your resume sections would stay in place, even when assessed by the Applicant Tracker System (ATS).
Tailor your resume format to the job market – a Canadian resume, for example, might differ in layout.
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PRO TIP
Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.
Essential sections that should make up your regional account manager resume include:
- The header - with your contact details (e.g. email and telephone number), link to your portfolio, and headline
- The summary (or objective) - to spotlight the peaks of your professional career, so far
- The experience section - with up to six bullets per role to detail specific outcomes
- The skills list - to provide a healthy mix between your personal and professional talents
- The education and certification - showing your most relevant degrees and certificates to the regional account manager role
What recruiters want to see on your resume:
- Demonstrated sales performance and territory growth, including specific sales figures or targets met/exceeded.
- Experience in developing and maintaining relationships with key regional accounts, and a history of increasing customer satisfaction and retention rates.
- Proficiency in strategic planning and market analysis specific to the region to tailor approaches for different markets and customer segments.
- Strong communication and negotiation skills to effectively represent the company's interests and negotiate win-win solutions with clients.
- Experience with CRM software and data-driven decision-making to track sales metrics and analyze market trends within the region.
Quick formula for writing your regional account manager resume experience section
Have you ever wondered why recruiters care about your regional account manager expertise?
For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.
What is more, the resume work experience section isn't just your work history , but:
- shows what you're capable of achieving based on your past success;
- proves your skills with (oftentimes, tangible) achievements;
- highlights the unique value of what it's like to work with you.
To ensure your resume work experience section is as effective as possible, follow this formula:
- start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.
The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.
Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.
Not sure what we mean by this? Take inspiration from the regional account manager resume experience sections below:
- Managed a portfolio of 50+ accounts across the Northeast region, consistently exceeding sales targets by at least 15% each quarter.
- Cultivated strong relationships with key clients, which resulted in a 20% increase in client retention rate.
- Led cross-functional teams to develop and implement strategic plans for market penetration and growth, increasing overall regional revenue by 25%.
- Expanded the client base within the Southern region by 30% through targeted marketing strategies and personalised client presentations.
- Spearheaded the successful launch of a new product line, coordinating with marketing, logistics, and sales teams to ensure a seamless roll-out.
- Directed regional sales training programs for new hires, leading to a 40% increase in productivity for the sales force within the first year.
- Implemented a CRM system tailored to regional sales processes that improved customer tracking and upselling opportunities by 35%.
- Negotiated and closed deals with large-scale clients, which resulted in an average deal size increase of 22% from the previous fiscal year.
- Orchestrated a turnaround strategy for underperforming accounts, recovering more than 70% and restoring them to profitable status.
- Developed a targeted approach that identified and addressed client-specific needs, improving customer satisfaction scores by an average of 30%.
- Efficiently managed a regional budget of over $4 million, allocating funds strategically to maximize ROI in promotional activities and sales initiatives.
- Initiated and maintained high-level executive contacts, securing several contracts exceeding $1 million annually.
- Built a new sales territory from scratch, achieving 150% of the set sales plan within the first year.
- Launched a partnership program with local businesses, leading to an expanded customer base and a direct increase in sales by 18% year-over-year.
- Fostered a team-oriented environment which facilitated knowledge sharing and contributed to a 10% decrease in sales cycle duration.
- Identified market opportunities in the Western region, developing sales campaigns that outperformed targets by an average of 20%.
- Trained and mentored junior account managers, contributing to a 15% annual increase in team sales performance.
- Partnered with R&D and product teams to deliver customized solutions to top-tier clients, enhancing product adoption and customer loyalty.
- Piloted a SaaS-based analytics platform for account management that improved reporting accuracy and client engagement by over 50%.
- Negotiated high-value contracts with a 98% success rate, contributing substantially to a 26% annual increase in earnings for the region.
- Championed a customer success initiative that reduced churn rates by 10% and solidified the region's standing as a leader in customer satisfaction.
- Delivered exceptional year-on-year growth of 35% by acquiring strategic accounts and navigating complex sales cycles.
- Led the introduction of a new enterprise service, coordinating with product and marketing teams, and successfully capturing a 20% market share within two years.
- Implemented a consultative selling approach that empowered clients, resulting in an increase of repeat business by 15%.
- Revitalized an underperforming sales district, elevating it to top 10 in the nation by implementing innovative sales strategies and extensive training.
- Collaborated with marketing to create compelling sales collaterals that resonated with the target demographic, achieving a 40% increase in lead conversion.
- Managed complex stakeholder relationships, ensuring alignment with corporate strategies and sustained business development.
- Expertly balanced a diverse client portfolio, maintaining top service levels and achieving a customer satisfaction rate of over 95%.
- Exceeded sales goals by 30% through the creation and execution of a comprehensive regional sales plan focused on new business acquisition and customer retention.
- Developed a benchmarking program to track competitor activities, yielding valuable insights that led to strategic adjustments and a stronger competitive position.
Quantifying impact on your resume
- List the percentage growth in sales revenue for your region under your management to demonstrate sales acumen and growth contributions.
- Include the number of key accounts you've managed to illustrate your capacity for maintaining significant client relationships.
- Mention the total value of contracts secured to highlight your effectiveness in deal negotiation and closure.
- Define the size of the team you have led, showing leadership capabilities and team management skills.
- Quantify cost savings achieved through strategic account management to showcase your contribution to profitability.
- Indicate the number of cross-regional projects you've spearheaded to show collaborative and integration skills.
- Enumerate any sales awards or rankings to establish a track record of excellence and peer recognition.
- Specify the percentage by which you've increased market share, indicating your competitive strategy success.
Action verbs for your regional account manager resume
Writing your regional account manager experience section without any real-world experience
Professionals, lacking experience, here's how to kick-start your regional account manager career:
- Substitute experience with relevant knowledge and skills, vital for the regional account manager role
- Highlight any relevant certifications and education - to showcase that you have the relevant technical training for the job
- Definitely include a professional portfolio of your work so far that could include university projects or ones you've done in your free time
- Have a big focus on your transferable skills to answer what further value you'd bring about as a candidate for the regional account manager job
- Include an objective to highlight how you see your professional growth, as part of the company
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PRO TIP
If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.
Bringing your regional account manager hard skills and soft skills to the forefront of recruiters' attention
Hard skills are used to define the technological (and software) capacities you have in the industry. Technical skills are easily defined via your certification and expertise.
Soft skills have more to do with your at-work personality and how you prosper within new environments. People skills can be obtained thanks to your whole life experience and are thus a bit more difficult to define.
Why do recruiters care about both types of skills?
Hard skills have more to do with job alignment and the time your new potential employers would have to invest in training you.
Soft skills hint at how well you'd adapt to your new environment, company culture, and task organization.
Fine-tune your resume to reflect on your skills capacities and talents:
- Avoid listing basic requirements (e.g. "Excel"), instead substitute with the specifics of the technology (e.g. "Excel Macros").
- Feature your workplace values and ethics as soft skills to hint at what matters most to you in a new environment.
- Build a separate skills section for your language capabilities, only if it makes sense to the role you're applying for.
- The best way to balance regional account manager hard and soft skills is by building a strengths or achievements section, where you define your outcomes via both types of skills.
There are plenty of skills that could make the cut on your resume.
That's why we've compiled for you some of the most wanted skills by recruiters, so make sure to include the technologies and soft skills that make the most sense to you (and the company you're applying for):
Top skills for your regional account manager resume:
CRM Software (e.g., Salesforce, HubSpot)
Data Analysis Tools (e.g., Excel, Tableau)
Project Management Software (e.g., Asana, Trello)
Contract Management Systems
Market Research Tools
Email Marketing Platforms (e.g., Mailchimp)
Presentation Software (e.g., PowerPoint)
ERP Systems (e.g., SAP, Oracle)
Social Media Management Tools
Sales Forecasting Software
Communication Skills
Negotiation Skills
Relationship Building
Problem-Solving
Time Management
Adaptability
Team Collaboration
Customer Service Orientation
Strategic Thinking
Emotional Intelligence
PRO TIP
List your educational qualifications and certifications in reverse chronological order.
Discover the perfect certification and education to list on your regional account manager resume
Value the insights your resume education section offers. It can shed light on various proficiencies and experiences tailored for the job.
- Add only college or university degrees, stating the institution and duration.
- If you're nearing the end of your degree, note your graduation date.
- Weigh the pros and cons of including unrelated degrees - it might not be your best choice with so little space on your resume.
- Talk about your educational achievements if they amplify your relevant experience.
There are so many certificates you can list on your resume.
Just which ones should make the cut?
- List your prominent higher education degree in a separate box, alongside the name of the institute you've obtained it from and your graduation dates
- Curate only relevant certificates that support your expertise, hard skills, and soft skills
- Certificates that are more niche (and rare) within the industry could be listed closer to the top. Also, this space could be dedicated to more recent certifications you've attained
- Add a description to your certificates or education, only if you deem this could further enhance your chances of showcasing your unique skill set
When listing your certificates, remember that it isn't a case of "the more, the merrier", but rather "the more applicable they are to the industry, the better".
Recruiters have hinted that these are some of the most in-demand certificates for regional account manager roles across the industry:
The top 5 certifications for your regional account manager resume:
- Certified Sales Professional (CSP) - Manufacturers' Representatives Educational Research Foundation (MRERF)
- Strategic Account Manager Certification (SAMP) - Strategic Account Management Association (SAMA)
- Professional Certified Marketer (PCM) - American Marketing Association (AMA)
- Project Management Professional (PMP) - Project Management Institute (PMI)
- Certified Business Relationship Manager (CBRM) - Business Relationship Management Institute (BRMI)
PRO TIP
If you failed to obtain one of the certificates, as listed in the requirements, but decide to include it on your resume, make sure to include a note somewhere that you have the "relevant training, but are planning to re-take the exams". Support this statement with the actual date you're planning to be re-examined. Always be honest on your resume.
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Writing the regional account manager resume summary or objective: achievements, keywords, dreams, and more
Deciding on whether to include a resume summary or resume objective should entirely depend on your career situation.
If you have:
- Plenty of relevant achievements you'd like to bring recruiters' focus to, make use of the resume summary. Ensure each of your achievements is quantified with concrete proof (e.g. % of cases solved).
- Less applicable experience, utilize the resume objective. Within the objective include a few noteworthy, past successes, followed up by your professional dreams.
As a bonus, you could define in either your regional account manager resume summary or objective what makes you the perfect candidate for the role.
Think about your unique hard and soft skills that would make your expertise even more important to the job.
These regional account manager professionals have completely covered the formula for the ideal resume introduction:
Resume summaries for a regional account manager job
- Seasoned account manager with 8 years of experience in the pharmaceutical sector, adept at fostering long-term client relationships and managing large-scale regional accounts. Proficient in CRM software and data analysis, with a track record of increasing sales revenue by 30% in the Southwestern territory through strategic planning and execution.
- With a solid background in hospitality management and 5 years of demonstrated excellence in customer service, transitioning into regional account management with strong interpersonal skills and a keen understanding of market trends. Successfully developed and implemented loyalty programs that increased repeat business by 25% during tenure at a premier hotel chain.
- Former military officer with top-tier organizational and leadership skills, transitioning to a career in regional account management. Skilled in operational strategy and team coordination, achieved over a 90% success rate in mission-critical projects through meticulous planning and execution.
- Recently graduated with a major in Business Administration, eager to apply academic knowledge and enthusiasm to develop expertise in regional account management. Aspiring to foster meaningful business relationships and exceed sales goals through data-driven strategies.
- Dynamic professional with 10 years of experience in sales and account management within the technology industry, specializing in cloud-based solutions. Expert in navigating complex sales cycles and expanding account portfolios, successfully secured a $5M annual contract with a key industry player, showcasing negotiation and closing abilities.
- Motivated recent graduate with a degree in Marketing seeking to leverage strong communication skills and a fresh perspective on customer engagement strategies. Passionate about driving business growth in a regional account management capacity by utilizing innovative approaches to client acquisition and retention.
Showcasing your personality with these four regional account manager resume sections
Enhance your regional account manager expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:
- My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
- Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
- Quotes - what motivates and inspires you as a professional;
- Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
Key takeaways
- The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
- Highlight your most pertinent achievements for the role all through different sections;
- Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
- Include within the top one-third of your regional account manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
- Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
