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General Manager Resume Examples + Expert Tips & Templates

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Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2021-07-08

When a potential employer looks at your general manager resume, they may be thinking two completely opposite thoughts.

Thought #1: They might handle our business.

Thought #2: Will this one bring us closer to bankruptcy?

There are thousands of #2 general managers resume, and employers won’t think twice before throwing them out.

Why? Because the stakes in hiring a general manager are high.

Hire an incompetent frontline employee, and you’ll get a few months of salaries wasted at max.

Hire an incompetent general manager and you might spend months trying to fix your whole customer pipeline.

Your general manager resume should not only prove you as an efficient leader, but also cater to the particular needs of the company you’re applying at.

Finally, it should be written that way so that recruiters won’t think much. They’ll just pick up a phone and call you.

How do you write such a general manager resume? Tune in.

In this General Manager resume guide you will learn:

  • How to make your General Manager resume stand out of competition
  • How to properly structure your resume sections and what is the best layout to highlight your strengths
  • Tips to get the most out of every General Manager resume section, including Summary, Experience, and Skill sections, among others
  • What recruiters and potential employers want to see in your General Manager resume
  • How to land more interviews by properly tailoring your resume to the specific position you’re applying for

How to write a General Manager Resume

Frankly speaking, General Manager is a pretty vague title. There are many general manager positions out there and they all are different in terms of responsibilities, working environment, scale, and so on.

What a general manager does in one company may be an equivalent of what a store manager does in another.

If you want to write a general manager resume that lands you a job, your resume has to cater to the specific needs of a company, and there are three things you should have in mind:

  • Industry: a general manager in a hotel and a general manager of a convenience store chain have something in common, but are different at large.
  • Company size: in a small restaurant general manager is typically a jack of all trades, whereas in larger companies a set of responsibilities is more defined.
  • Company specifics: even two convenience store chains might be looking for different qualities in potential candidates for a general manager position because of their inner structure

In order to drastically improve your chance of landing an interview, you have to carefully study the requirements of a company and then frame every section of your general manager resume accordingly.

So we’ll go through every section step-by-step and give you tips on how to properly write them and make your resume stand out among hundreds of candidates.

The Most Impactful Sections of General Manager Resume

  • Properly titled Header section with link to your business profile
  • Concise and focused on results Summary section relevant to the position
  • Experience Section that focuses on your experience in the industry or management
  • Skills section with your skills put into work-related scenarios for better engagement
  • Education & Certifications sections
  • Optional Custom sections

What Recruiters Want to See In Your General Manager Resume?

  • If you know the difference between working in a small company or enterprise
  • If you have the skillset to achieve determined business goals
  • If you are flexible and can adapt to the fast-paced working environment
  • If you can work with people, organize, train, and motivate them to do their best job
  • If you are responsible for the results that your potential employer expects from you

How to Get the Most Value of Your General Manager Resume Header

As already mentioned, general managers can be titled differently in various companies, so when you’re looking for a job, sometimes the position can be titled differently.

In the hotel industry, a general manager can be titled as “Hotel Manager”, whereas in manufacturing it can be a “Plant Manager” and so on.

The safest course is, surely, to use the same title in your application as the job you’re applying for, however there might be exceptions.

If all your previous positions are tied to, say restaurant management, and you’re applying for a hotel management position, you might go for a broad “General Manager” instead of a specific “Hotel Manager” title even if the position is titled that way.

Or even drop the title from the header section altogether, because otherwise it may seem like you’re tailoring your resume into something that it’s not, and that may cause a bad impression.

Same goes for a position that includes several titles, e.g. “General Manager / Plant Manager / Coordinator”. If you replicate this in your resume it will seem that you’re trying way too hard.

You’ll have other sections to prove that you’re perfect for the role in a more natural way.

Remember that you need the Header section not only for the title.

Including links to your developed LinkedIn profile can hint to potential employees at your ability to connect with people and build professional relationships, and those skills are important for any GM hiree out there. 2 General Manager resume header examples

Here’s an example of a poorly written Header section that tries too hard and lacks business profiles and contact info.

Andrew White
General Manager / Plant Manager / Lean Production Manager
Phoenix, Arizona
WRONG

And here’s an example of a Header section with all the necessary information:

Andrew White

+359 88 888 8888

help@enhancv.com

https://www.linkedin.com/in/andrew-burm-2a75a584/

Phoenix, Arizona
RIGHT
PRO TIPSome employees are looking for an assistant general manager, so it might be a good idea to use this title if you’re applying for the assistant’s job and not “general manager”.

How to Write General Manager Summary to Draw Recruiter’s Attention

Summary section is the first major point of relevance for your general manager resume, and this is where your potential employer can start making certain assumptions whether you’re fit or not.

So how do you write a perfect summary for your general manager resume?

There are three important points that make all the difference between a good and a bad summary section:

  • It demonstrates relevant experience
  • It features relevant achievements
  • It’s short and concise

If your summary doesn’t provide relevant experience to the particular position, then you might be disregarded as a candidate no matter how good that mentioned experience is. If you're applying for a position at a large company where you’ll be managing several business units in a region, then being a general manager of a single hotel for several years is good, but not what the company is looking for. Both positions require different skillset.

At the same time, if you’re applying for a hotel general manager position, having several years in the industry as a waiter is a great addition to your resume, but not for the Summary section.

Good example: 5 years in a hotel industry management.

Bad example: 5 years as a waiter in a hotel industry.

If your achievements are bleak or irrelevant to the job, they won’t help you get to the interview.

Good example: for three years has been a general manager in a 2-star michelin restaurant chain

Bad example: (applying for position in manufacturing): for three years has been a general manager in a 2-star michelin restaurant chain

Instead, frame your experience to the particular position, omitting irrelevant details and focusing on important managerial processes.  

In the above case, instead of writing that you were a manager at a top-gun restaurant, write that you managed a staff of 40+ members and supervised the launch and the growth of two additional business units.

Finally, keep your summary short.

If it’s too long, recruiters might skip directly to Experience or Skill sections, and then you’re losing a precious opportunity to demonstrate your value. Also it’s generally not good when employers skip parts of your resume.

2 General Manager Resume Summary Examples

Here’s an example of a vague and needlessly long general manager resume summary that doesn’t bring any value into the conversation with your recruiter:

Summary
As a general manager with 9 years of experience I led the team to successfully reach annual business goals, trained staff, and created unique opportunities for customer management improvement. I also planned and executed numerous marketing events, and improved reporting policies. Also have experience working as a barista, waiter, hotel manager, and restaurant manager for several years and have deep industry insights.
WRONG

And here’s a tight, results-oriented Summary section that instantly lets recruiters know that you’re a promising candidate:

Summary
With 9 years of experience in hospitality & retail industries, I’ve led, organized, and trained teams of up to 70 staff members, with a proven record of increasing and surpassing annual P&L goals by 8%on average across 4 business units.
RIGHT

Simply put, you bring only the big guns to the Summary section and make sure those are the guns that this brawl needs.

If you feel like you’re running out of space, no worries. Keep your Summary short, we have a whole Experience section to prove your worth even further.

How To Outshine Other Candidates With a Tailored Experience Section For a General Manager Resume

There are no two General managers positions that are the same. And that’s why there’s so much confusion with this position hiring process.

At some companies, general managers are, in fact, managing directors, or they might be doing director of operations work.

The nuances between these positions may be subtle, so don't spend too much thinking about the title.

Apart from industry related experience, companies are looking for people that can address some pain points they are currently struggling with.

If you carefully study job requirements, your experience section might check all the right boxes.

And you can get a gist of it by simply looking at their job descriptions.

Let’s focus on the two critical aspects of your experience section: industry and processes.

Industry: if you are applying for a general manager position in a specific industry (hospitality, retail aviation), and have experience in this industry, emphasize it.

Here’s a good example of someone applying for a General Manager / Hotel Manager position

Experience
General ManagerBM Eats
06/2015 - 11/2018
San Francisco
Increased weekly restaurant sales form $10,000 to $20,000 within the first 6 months through effective cost control, implementation of new food quality policies, and local community events
Developed several marketing initiatives for the local community to increase the quality of reviews, which eventually led to going from top-25 district rating to top-5
Reduced the turnover rate for waiter and food quality staff by 15% through implementing new regulations, team building practices, and restructuring employee bonus system
RIGHT

If, however, you’re applying for a position in the industry where you don’t have much of an experience, downplay this industry-specific experience in favor of processes.

Imagine you’re applying for corporate management position with the same experience description:

Experience
General ManagerJD Limited
06/2015 - 11/2018
San Francisco
Increased weekly restaurant sales form $10,000 to $20,000 within the first 6 months through effective cost control, implementation of new food quality policies, and local community events
Developed several marketing initiatives for the local community to increase the quality of reviews, which eventually led to going from top-25 district rating to top-5
Reduced the turnover rate for waiter and food quality staff by 15% through implementing new regulations, team building practices, and restructuring employee bonus system
WRONG

Your potential employee will probably skip you in favor of someone with more related experience.

Instead, focus on processes and downplay industry specifics that are not necessary.

Experience
General ManagerJD Limited
06/2015 - 11/2018
San Francisco
Increased monthly profits by 200% within the first 6 months through effective cost control, implementation of new quality assurance policies, and new marketing initiatives
Reworked customer satisfaction pipelines across direct contact and outreach programs, increasing overall net promoter score by 30%
Reduced the frontline turnover rate staff by 15% through implementing ne