10 General Manager Resume Examples + Expert Tips & Templates

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General Manager Resume

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The role of a general manager may seem basic from the outside, but they set the tone for company success.

As someone who hires staff, delegates responsibilities, and manages daily operations, your decisions make a big impact.

So how do you show future employers that you can bring their business to the next level?

Your general manager's resume needs to show recruiters that you have the skills and experience they’re looking for.

Not sure how to do that? Don’t worry, we’ve broken it down for you.

In this general manager resume guide, you will learn:

  • How to make your general manager resume stand out from the competition
  • How to properly structure your resume sections and what is the best layout to highlight your strengths
  • Tips to get the most out of every general manager resume section
  • What recruiters and potential employers want to see in your general manager resume
  • How to land more interviews by properly tailoring your resume to the specific position you’re applying for

General manager resume examples and guides

The general manager title can mean different things to different people. In addition to management and leadership abilities, the role will require certain skills that are specific to the industry you’re applying for.

Below are some examples of general manager resumes in several different industries.

Restaurant general manager resume

Restaurant GM resume.png

Why this resume works:

  • It shows industry-specific skills
  • It shows a theme of a particular industry niche

Not only has this candidate built a career in restaurant management, they have stayed within the theme of luxury restaurants and hotels. Alignment with a particular niche shows dedication and a desire for growth in the industry.

Hotel general manager resume

Hotel GM resume.png

Why this resume works:

  • It shows industry-specific technical skills
  • Unique interests and skills align with role

Depending on the requirements of the role, sometimes specialized skills can be an unexpected advantage. This candidate speaks three languages which can be a major selling point for a hotel general manager position. Relevant skills like this make you irresistible to recruiters.

Retail general manager resume

Retail GM resume.png

Why this resume works:

  • It shows growth in management roles
  • It shows clear examples with specific figures

This candidate was promoted internally in a management position. This shows competency as well as drive for career growth. In addition to the change in title, all of their accomplishments are backed up with specific statistics and numbers.

Assistant general manager resume

Assistant GM resume.png

Why this resume works:

  • It shows transferable skills
  • It uses industry-specific keywords

This candidate has had assistant general manager roles in different industries, but they have achieved similar success in each one. If you are changing industries, frame what you learned in your last job to fit the role you’re applying for.

Fitness/Gym general manager resume

Fitness GM resume.png

Why this resume works:

  • The title is tailored to the target position
  • Soft skills appear as strengths

This general manager resume is a great example of tailoring your title to the target job. Fitness GM and gym GM mean virtually the same thing, but a recruiter might filter resumes for the specific title they’re looking for. Be sure your resume is tailored for your target job.

Warehouse general manager resume

Warehouse GM resume.png

Why this resume works:

  • It shows relevant trainings and courses
  • It shows specific examples of successes and achievements

Trainings and certifications are very industry-specific. Not all GM positions will require them, but they are helpful for a specialized role like warehouse general manager. Certifications in things like health and safety standards can put you ahead of the competition.

Construction general manager resume

Construction GM resume.png

Why this resume works:

  • It shows industry awards
  • Bullets are tailored for target job

Including awards and achievements is another way to show specialized skills and separate you from the competition. Countless general managers carry out the same duties every day, but not all of them receive awards for it.

Automotive general sales manager resume

Automotive Sales GM resume.png

Why this resume works:

  • Every section is concise and engaging
  • Soft skills are supported with examples

Soft skills like “organized” and “team management” can be interpreted in any number of ways. This candidate backs up their soft skills with explanations and examples. Don’t expect recruiters to take your word for it, provide evidence of your claims.

Administrative general manager resume

Administrative GM resume.png

Why this resume works:

  • It shows consistency and growth
  • It includes industry-specific technical skills

Depending on the role you’re applying for, certain technical skills can be valuable. If you’re applying for an administrative general manager position and have experience using programs like salesforce and other relevant software, be sure to include it.

How to write a general manager resume

As mentioned above, general manager is a vague title. There are many general manager positions out there and they all are different in terms of responsibilities, working environment, scale, and so on.

What a general manager does in one company may be the equivalent of what a store manager does in another.

If you want to write a general manager resume that lands you a job, your resume has to be targeted to the specific needs of a company.

Three things you should have in mind while you write your GM resume are industry, company size, and company specifics.

A general manager in a massive luxury hotel has different skills and responsibilities than a general manager in a small clothing boutique.

In order to drastically improve your chance of landing an interview, you have to carefully study the requirements of a company and then frame every section of your general manager resume accordingly.

Don’t worry, we’ll go through every section step-by-step and give you tips on how to make your resume stand out among hundreds of candidates.

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The most impactful sections of a general manager resume:

  • Properly titled header with a link to your business profile
  • Concise and engaging summary relevant to the position
  • Experience section that focuses on your experience in the industry or management
  • Skills section with your skills put into work-related scenarios for better engagement
  • Education & certifications sections
  • Optional custom sections
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What do recruiters want to see in your general manager resume?

  • If you know the difference between working in a small company or enterprise
  • If you have the skillset to achieve determined business goals
  • If you are flexible and can adapt to the fast-paced working environment
  • If you can work with people, organize, train, and motivate them to do their best
  • If you are responsible for the results that your potential employer expects from you

How to get the most value from your general manager resume header

As shown in the templates above, general managers can be titled differently in various companies and industries.

Unless you’re making a drastic career change, the best strategy is to use the same title on your resume as the title of the job you’re applying for. If you’re changing industries, see where you can find the common ground.

For example, if your last three positions were in restaurants, but you had different titles like “General Manager,” “Store Manager,” and “Manager,” you can customize your title to “Restaurant General Manager.”

Alternatively, if all your previous positions are tied to restaurant management, and you’re applying for a hotel management position, you might go for a broad “General Manager” instead of a specific “Hotel Manager” title even if the position is titled that way.

Don’t tailor your title to something you have no experience in at all. It will be obvious and may make a bad first impression.

In addition to your title, there is other information that should be included in your header.

Let’s take a look at a few examples below to get a better idea of what makes a good header.

Andrew White
General Manager / Plant Manager / Lean Production Manager
Phoenix, Arizona

This example above is a poorly written header section that tries too hard and lacks business profiles and contact info.

Let’s look at a header with all the necessary information.

Andrew White
Garden Manager
Phoenix, Arizona

This example is a big improvement. The title has been changed to something that matches both this candidate’s experience and their target job.

It also includes a professional email address, phone number, LinkedIn URL, and location.

Make sure that your LinkedIn profile and email domain convey professionalism. You don’t want recruiters to toss out your unprofessional resume before they even get past the header.

How to write a general manager summary to draw recruiters’ attention

The summary section is your first opportunity to introduce your value and experience to recruiters, and their first opportunity to begin deciding whether or not you’re the right fit.

So how do you write a perfect summary for your general manager resume?

There are three important points that make all the difference between a good and a bad summary section:

  • It demonstrates relevant experience
  • It features relevant achievements
  • It’s short and concise

If your summary doesn’t provide relevant experience and hook the recruiter right away, they may stop reading your resume there.

As with every section in your general manager resume, keep the information as relevant, concise, and engaging as possible. If you have a lot of experience to choose from and aren’t sure where to start, keep your focus on what matches your target job description.

Put your best achievements forward. Don’t highlight bleak accomplishments or general duties.

2 general manager resume summary examples

As a general manager with 9 years of experience I led the team to successfully reach annual business goals, trained staff, and created unique opportunities for customer management improvement. I also planned and executed numerous marketing events, and improved reporting policies. Also have experience working as a barista, waiter, hotel manager, and restaurant manager for several years and have deep industry insights.

This example is vague and needlessly long. There are no specific achievements, and nothing is backed up with real figures or numbers.

It doesn’t bring any value to the conversation with your recruiter. Let’s take a look at a better example.

With 9 years of experience in hospitality & retail industries, I’ve led, organized, and trained teams of up to 70 staff members, with a proven record of increasing and surpassing annual P&L goals by 8% on average across 4 business units.

Here’s a tight, results-oriented summary section that instantly lets recruiters know that you’re a promising candidate.

If you feel like you’re running out of space, no worries. It’s best to keep your summary short and use your experience section to further prove your worth.

How to outshine other candidates with a tailored experience section

No two general manager positions are alike, which sometimes leads to confusion in the hiring process.

At some companies, general managers are, in fact, managing directors, or they might be doing director of operations work. It can be difficult to navigate the best approach for your general manager's resume.

As you study the job description for your target role, focus on two key aspects: industry and processes.

These are the two areas that are unique to the job and will guide you on how to frame your experience section.

If you are applying for a general manager position in a specific industry (hospitality, retail aviation, etc.) and have experience in this industry, emphasize it.

Let’s take a look at an example of someone applying for a general manager/hotel manager position.

General Manager
BM Eats
San Francisco
Increased weekly restaurant sales from $10,000 to $20,000 within the first 6 months through effective cost control, implementation of new food quality policies, and local community events
Developed several marketing initiatives for the local community to increase the quality of reviews, which eventually led to going from top-25 district rating to top-5
Reduced the turnover rate for waiter and food quality staff by 15% through implementing new regulations, team building practices, and restructuring employee bonus system

This candidate has done an excellent job of highlighting their industry experience. They demonstrate industry-specific knowledge and use real numbers in their examples.

However, if you’re applying for a position in an industry where you don’t have much experience, use work history in favor of processes.

Imagine you’re applying for a corporate management position with the same experience in the example above:

General Manager
JD Limited
San Francisco
Increased weekly restaurant sales from $10,000 to $20,000 within the first 6 months through effective cost control, implementation of new food quality policies, and local community events
Developed several marketing initiatives for the local community to increase the quality of reviews, which eventually led to going from top-25 district rating to top-5
Reduced the turnover rate for waiter and food quality staff by 15% through implementing new regulations, team building practices, and restructuring employee bonus system

These bullets are mostly irrelevant in relation to a corporate management position. Your potential employer will probably skip you in favor of someone with more related experience.

Instead, focus on processes and downplay industry specifics that are not necessary.

General Manager
JD Limited
San Francisco
Increased monthly profits by 200% within the first 6 months through effective cost control, implementation of new quality assurance policies, and new marketing initiatives
Reworked customer satisfaction pipelines across direct contact and outreach programs, increasing overall net promoter score by 30%
Reduced the frontline turnover rate staff by 15% through implementing new regulations, team building practices, and restructuring employee bonus system

This example is much better. It shows transferable skills that can be used in relation to a corporate management position.

While the differences aren’t as extreme as an industry, different companies prioritize different processes.

Compare these two sections from two general manager positions:

#1: The General Manager bears the ultimate responsibility for safety, P&L delivery, customer satisfaction, and employee engagement while upholding the ethical standards and reputation of the organization in the community.

#2: The GM will work to achieve the objectives of the Regional Consumer Business Units objectives, with respect to, but not limited to, profitability, revenue growth, facilities and asset management, supply chain excellence, product development, sales, marketing, materials, administration, and human resources.

Notice how different those two descriptions are, not only with the words they use but with their priorities.

The first position, although it mentions Profit & Losses, as almost any GM job out there, puts a great deal of emphasis on managing customer experience, customer satisfaction, and community reputation.

The second position prioritizes growth, revenue, supply chain, and marketing.

Remember that results speak the best. In every bullet of your experience section, show how your efforts turned into results.

Don’t simply provide a list of responsibilities. Demonstrate what you’ve achieved with numerical data, and your resume will stand out.

Now that you’ve perfected your experience section, let’s move on to skills.

How to make a genuine general manager resume skill section

Recruiters commonly use ATS (Applicant Tracking Systems) to automatically filter out resumes that don’t contain certain keywords specific to the position.

This is especially frequent with large companies that either have a devoted HR department or hire a staffing agency to source appropriate candidates.

If you want to get through the ATS filters, your best shot is to organically weave into your resume certain words that you find in the job description.

Randomly dropping keywords into your resume or highlighting overused buzzwords will be transparent and won’t impress anyone.

The best way to demonstrate your skills is to show them in the context of some activity that you performed at your previous jobs and what you were able to achieve.

Study your target job description and decide what skills are the most valued. Let’s take a look at how to add soft skills to your general manager's resume.

Team Leadership
Drove an aligned and focused team culture, reducing the turnover rate by 15%, and increasing revenue per employee by 10% on average.
Financial Planning
Developed, planned, and implemented annual budgets ranging from $1 M to 10 M, optimising costs by up to 35% within the first 2 years of operation
Client Relationships
Established and maintained strong customer relationships across all business units, increasing NPS by 2 points, and public reviews by 0.4 points on average within the first 6 months of work

Notice in the example above that each skill is supported with real evidence and achievements.

Soft skills can be interpreted in different ways. Be sure to provide context for your soft skills so recruiters get an accurate idea of you as a general manager.

Here’s a list of soft skills that potential employers often look for in GM candidates:

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12 soft skills to put on your general manager resume:

  1. Communication Skills
  2. Presentations Skills
  3. Strategic Planning
  4. Organizational Skills
  5. Financial Planning
  6. Team Leadership
  7. Customer Experience
  8. Profit & Loss Management
  9. Negotiating Skills
  10. Change Management
  11. Lean Management
  12. Mentoring & Coaching

What tech skills are important for a general manager?

Technical skills aren’t priorities in most general manager positions, though this is also industry-specific.

A large retail network might require a working knowledge of CRM systems or, more specifically, Salesforce.

A general manager position in manufacturing might require knowledge of best manufacturing practices, such as Six Sigma and Continuous Improvement.

When evaluating your target job description, see if you have any of their desired technical skills, and include them in your resume.

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5 tech skills to put on your general manager resume:

  1. CRM
  2. Salesforce
  3. ERP (e.g. SAP)
  4. POS systems
  5. Specific Industry Software (e.g. property management software, LOS software, etc.)

What to include in the education section of your general manager resume

The education requirements vary for different general manager positions. Most positions require a bachelor’s degree, ideally in the related to the position field, e.g. engineering, business, etc.

It is rare that a general manager position will require a master’s degree or higher, but an MBA can give you a big advantage in many industries.

Relevant experience can often be substituted for a bachelor’s degree. If you don’t have a degree in your industry, emphasize your experience in other sections.

Unless you’re a recent graduate, your education section doesn’t require more than basic information. The name of your degree, school, location, and years attended are sufficient.

Certificates are largely optional for GM positions, but they can put you above other candidates, especially in industries where specialized knowledge is valuable.

Depending on your experience and industry, consider seeking certificates in product management, HR, and so on.

Below are some other examples of relevant certificates for general managers.

Other sections to boost engagement for your general manager resume

If the general manager position you’re applying for is especially competitive or requires unique skills, you may want to consider other ways to stand out from the crowd.

Adding a section for achievements provides an opportunity to highlight leadership or industry experience that wouldn’t fit in any other section of your resume.

Turned around a struggling restaurant
Within 2 years after acquiring the GM position implemented structural changes, new hiring policy and cost optimizations that led to monthly revenue increase of $9,000, preventing a failing business unit from projected shut-down.

If the company you’re applying for encourages work/life balance among its employees, including A Day In My Life is a great opportunity to show some of your human sides.

A great example comes from this Marissa Mayer resume which generated a lot of praise, especially from C-suite members of LinkedIn and Mark Cuban himself.

If your general manager's work is project-based, you can briefly talk about those in a projects section, e.g. opening new business units, creating a new training program, etc. If you received awards in any of your previous roles, you can include those as well.

If you’re not sure exactly how to add other sections to your general manager resume, you can do it all with our helpful resume builder.

Key takeaways for writing a top-performing general manager resume:

  • Carefully study position requirements as general manager responsibilities vary greatly, and your resume should be tailored accordingly
  • Above anything else, prioritize relevant industry experience and critical management processes that you have experience with
  • Make sure to include only relevant certifications and skills that a potential job requires
  • Make sure to pass the ATS test by using relevant keywords and industry terms
  • Make your resume stand out by adding relevant custom sections that leave a lasting impression on your potential employers.

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