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General Manager Cover Letter

Professional General Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own General Manager cover letter. Just replace personal information, company application data and achievements with your own.

Christie Rosario
General Manager - Customer Service
(558) 333-1333
Williamstown, Austrarlia
Cover Letter
Dealer Lesley
I am writing to apply for the position of General Manager, Customer Service.
I have had a long career with a global equipment manufacturer that has seen me conquer roles in both the manufacturing and sales side of the business. I have had direct experience managing a large distribution network (both in Sales and Aftersales), as well as leading a large team of highly technical individuals that support the end customer with technical/mechanical product and fixes.
I have been in Senior Management roles since 2013, predominantly in the Aftersales space. My experience has always skewed toward managing performance and strategic development. However, it has been the times when I have had the opportunity to build diverse teams around a common customer-centric vision that I felt truly alive.
I am at home managing strategic direction across multiple business units and am currently leading strategic business development across 8 countries that provide $1.1B revenue collectively.
I have had direct responsibility for all the after sales functions you mention including customer relations, technical training, technical support, product recalls, workshops, warehousing, and assembly operations.
I have successfully managed all aspects of budget performance, customer and dealer feedback, safety culture & performance, and logistical/environmental considerations.
I believe that working with your team would draw on my operational excellence and provide the opportunity for me to continue as a value-based leader; creating an environment that allows people to feel empowered to deliver outstanding customer results and tackle improvement programs.
I have enclosed my CV to support my application. It shows what I would bring to the position. I would enjoy having the opportunity to talk with you more about this position. Thank you for considering my application. I look forward to hearing from you.
Yours sincerely,

Christie Rosario

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for General Manager applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Easy-to-follow cover letter writing tips for General Manager

Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Use an appropriate salutation and write a powerful introduction

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • To the Human Resources Department
  • Dear [company name] Recruiter
  • Dear Angela Stone
  • To the Recruitment Team

The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.

So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.

Avoid using clichés like “I found your job posting on website X and decided to apply”.

Link your General Manager soft and hard skills to your achievements

Although you’ve probably listed all your skills on your resume, it’s worth mentioning them again, but by telling a personal story. Focusing on your soft skills and leaving most hard ones behind is also a good idea.

Maybe you want to mention the things that help you overcome setbacks? Or the things that help you reach your goals? It doesn’t really matter what you choose, as long as you link it back to the specific job requirements.

Naturally, if the job advert mentions some hard skills explicitly, you should do the same in your cover letter. This will help you pass applicant tracking systems (ATS) that screen resumes and cover letters for certain keywords.

Prove that you're familiar with the company

Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.

If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.

It’s also worth mentioning how your experience can help resolve some of the most common industry issues.

End with a call to action

Using the right words to end your General Manager cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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