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What 10 things recruiters and hiring managers are looking for in a Marketing resume
When it comes to writing your resume, here are 10 sections to keep in mind and how to address them.
Remember when we talked about putting yourself in the place of the recruiter? This is the time to do it. Write your summary in the first person, and do not start with “I”. Rather, jump straight into it by writing the job position.
For example “Marketing manager with X years of experience”. If the job title is one you’ve never held before, you may generalise. A great tactic here is to use the word “professional”.
In practice this would be “marketing professional with X years of experience” or similarly, “content marketing professional with experience working for Brand A, Brand B, and Brand C”.
2. Your Experience
Don’t skip this one. I know you’re going to add your experience, but here’s how to write it. Make sure to list your experiences in order of recency, and be very accurate start with power words such as:
3. Most Proud Of
I like to put this one in the top right corner so it stands out. In the Most Proud of Section, you can “feature” a specific project or specific achievement that you have done that is not necessarily the norm.
By the way, this could be work-related, or if you are creative, could be personal-related, which infers transferable skills.
For example, if you’ve achieved a challenging persona feat, say climbing a mountain, this says a lot about your work ethic and persistence. This is another of those sections where you write it with the hiring manager in mind.
4. Industry Expertise
This one should be a lay-up for you. Simply take the industry that the company you’re applying for is in, and make sure to mention that, alongside any other industries you may have worked in.
For example, if you’re applying for a marketing job in a tech company, and your background is in media. You may write your industry expertise as Tech, Media, B2C - since all 3 can be related.
The key idea here is to take the industry you’re applying into, and marry that with any other industries you have already participated in.
For us marketers, long gone are the days of madmen, where all you needed was the right idea. Today, marketers and technologists are often interchanged, and this section is your chance to show that you are in the know.
I recommend adding any marketing technologies you have worked with, as well as any project management or collaboration tools. Make sure not to mention “obvious” tools, as this may give off a since of incompetence. Some tools you may mention (if you’re familiar with working with them) are:
- Marketing: Hubspot, Mailchimp, Sprout Social, Buffer, Marketo, etc.
- CRM: Salesforce, Hubspot CRM, Zoho CRM
- Ads: Facebook Ads, Google Ads, LinkedIn ads
- Analytics: Google Analytics
Largely speaking, marketers come in 2 flavours - artistic and scientific. Artistic folks are the ones on the content creation spectrum of marketing, crafting good copy, writing blog posts, creating rich media assets for download, and so on.
Scientific marketers are the ones who enjoy looking at analytics, taking care of SEO optimisations, building automation and nurturing programs, identifying funnel bottlenecks, and the likes.
You may be asking yourself, which one is better? The short answer is both are equally important. The long answer is, one tends to overpower the other depending on the company and role you are applying into.
To cover your base across the board, use the Strengths section to highlight both data-driven and artistic sides of you.
If I had to pick one, in today’s day and age - it would be data driven. But stand out from the crowd by highlighting your attributes across both. Some strengths include:
- Analytics Processing
- Problem Solving
- Trend Management
- Team Player
- Customer Experience Management
7. My Time
This is your opportunity to focus on building rapport and a work-life balance image of your lifestyle. Feel free to include what you enjoy to do outside of work here.
I would say dedicate 40% to personal pastimes, and 60% to work-related activities that you’ve typically focused on previously. This could include link-building, team management, trend spotting, content writing, account management, and so on.
If you need advice for a marketing job you’re preparing to apply for, simply hit us up in the chat and we would be glad to walk you through it.
If you have professional certifications that could be relevant to this role, this is where they go.
If you do not have any certifications, I recommend you head over to Hubspot.com to check out their academy and free inbound marketing certifications - a great way to instantly build credibility on your resume in a respectable fashion.
Other certifications could be online or offline courses you completed in marketing, digital marketing, project management, so on and so forth.
Similar to certifications from an academic front, this is the time to highlight your highest academic achievement in college, university, or equivalent.
This is an especially important section if you can highlight a dissertation, or job-related project that may put you on top of the pack.
If you run out of space, and don’t have any particulars to highlight, then the Education section is one you can choose to leave out - as it’s not as important as some of the others mentioned here.
This is always an excellent one to highlight if you are bilingual (or more!) If you do have languages, it could be good to give it a mention in your summary section as well.
How to get a referral on LinkedIn for the Marketing role you want
Check out our complete guide to getting job referrals for more actionable tips.
Generally speaking, you want to go on LinkedIn and search your 1st and 2nd degree contacts to see if anyone you are connected to is currently working for this company.
If not, you may do a LinkedIn groups search on marketing groups, where people from that company may be members.
You may then reach out to them expressing that you are both members of so and so group, and that you’re currently interested in applying for a role at their company, if they have any advice - and if they may be able to help with a referral.
For more inspiration, why not check out our free resource of real resume examples?