As a brand designer, you might find it challenging to effectively showcase your unique creative process and the impact of your designs in a concise resume format. Our guide is tailored to help you articulate your design achievements and methodology, ensuring your resume stands out to potential employers in a crowded market.
- Incorporate brand designer job advert keywords into key sections of your resume, such as the summary, header, and experience sections;
- Quantify your experience using achievements, certificates, and more in various brand designer resume sections;
- Apply practical insights from real-life brand designer resume examples to enhance your own profile;
- Choose the most effective brand designer resume format to succeed in any evaluation process.
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Professional brand designer resume format advice
Achieving the most suitable resume format can at times seem like a daunting task at hand.
Which elements are most important to recruiters?
In which format should you submit your resume?
How should you list your experience?
Unless specified otherwise, here's how to achieve a professional look and feel for your resume.
- Present your experience following the reverse-chronological resume format . It showcases your most recent jobs first and can help recruiters attain a quick glance at how your career has progressed.
- The header is the must-have element for your resume. Apart from your contact details, you could also include your portfolio and a headline, that reflects on your current role or a distinguishable achievement.
- Select relevant information to the role, that should encompass no more than two pages of your resume.
- Download your resume in PDF to ensure that its formatting stays intact.
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.
Fundamental sections for your brand designer resume:
- The header with your name (if your degree or certification is impressive, you can add the title as a follow up to your name), contact details, portfolio link, and headline
- The summary or objective aligning your career and resume achievements with the role
- The experience section to curate neatly organized bullets with your tangible at-work-success
- Skills listed through various sections of your resume and within an exclusive sidebar
- The education and certifications for more credibility and industry-wide expertise
What recruiters want to see on your resume:
- Strong portfolio showcasing a range of brand design work with outcomes and impacts
- Proficiency in design tools such as Adobe Creative Suite and Sketch
- Experience with brand strategy development and implementation
- Understanding of typography, color theory, and visual composition
- Ability to communicate design concepts and rationales both verbally and in writing
Five dos for building your brand designer resume experience section
The best strategic approach to your brand designer resume experience section is to support your particular responsibilities with actions and achievements.
For example, you could list:
- Up to six responsibilities in your day-to-day work, supported by why they're important for your role, department, or organization;
- Experience items that have helped you sustain and enhance your technical knowledge within the field, or, perhaps, have helped you grow as a professional;
- Any metrics that pinpoint your success within your past roles;
- How you've solved specific problems in your day-to-day work;
- Strategies and solutions you've implemented for growth - and how that growth was measured.
The brand designer resume experience is your best shot at making a good first impression on recruiters. That's why we've included some real-world professional examples to get you thinking about how you present your experience:
- Led the rebranding project for a major consumer electronics company, increasing brand recall by 35% among targeted demographics within six months.
- Designed and implemented a cohesive visual identity system across various platforms, achieving a 50% reduction in brand inconsistency reports.
- Coordinated cross-departmental collaboration to ensure brand standards are maintained in all marketing materials, directly contributing to an overall lift in marketing campaign performance by 20%.
- Initiated and managed the development of a new brand style guide, which cut design production times by 25%.
- Crafted over 200+ unique graphic design elements that were incorporated into the company’s primary marketing campaigns, boosting engagement on social media by 40%.
- Played a pivotal role in the brand partnership program, designing co-branded materials that increased partner-driven revenues by 15%.
- Revamped the corporate identity for a series of product launches, resulting in an average 60% increase in initial sales.
- Spearheaded the visual design for a digital advertising campaign that gained a CTR improvement of 30% over previous campaigns.
- Collaborated with the marketing team to refine messaging through visuals, contributing to a 25% uplift in qualified leads.
- Designed a comprehensive branding package for a startup, securing its position in a niche market and attracting early-stage investors.
- Implemented user-centered design principles which led to the development of a more intuitive company logo, registering a 50% increase in brand recognition.
- Accelerated the creative process by introducing collaborative design workshops, shortening project turnaround times by an average of 20%.
- Assisted in the creation and rollout of a seasonal marketing campaign credited with a 10% uplift in Q4 sales figures.
- Contributed to the conceptualization and execution of brand presence at major industry events, enhancing B2B connections by 15%.
- Helped streamline internal design processes, which allowed the team to take on 5 additional projects annually without compromising quality.
- Orchestrated the visual strategy for the company’s main product line, which fortified its market share by 22% amidst rising competition.
- Delivered timely and compelling digital ad creatives that contributed to a 120% ROI increase in online advertising expenditures.
- Cultivated a consistent brand message across all digital platforms, securing a 30% growth in audience engagement rates.
- Supervised a team of designers in executing a multi-channel branding strategy for a new service, capturing an additional 10% of the market within the first year.
- Pioneered the incorporation of data analytics into the design process, leading to a more targeted approach in brand asset creation and a 35% increase in marketing campaign efficiency.
- Developed interactive brand guidelines that streamlined communication and creative alignment across the company's global offices.
- Directed the visual design for an e-commerce platform overhaul that enhanced user experience and grew monthly sales by an average of 18%.
- Instigated an employee-driven brand advocacy program that raised internal engagement and doubled user-generated content on social platforms.
- Orchestrated a targeted print advertising campaign for regional markets that bolstered local brand visibility and customer acquisition by 25%.
Quantifying impact on your resume
- Include the number of brand identity projects you have led or contributed to, showcasing the breadth of your experience.
- List any measurable metrics, such as an increase in brand recognition or customer engagement, to demonstrate the effect of your designs.
- Present the percentage by which your design solutions have improved conversion rates or sales for clients to illustrate your work's direct business impact.
- Detail the size of the client base you have worked with, such as small businesses or Fortune 500 companies, to show the range of your professional exposure.
- Quantify your efficiency improvements, such as shortening design cycle times, to emphasize your ability to work effectively under pressure.
- Record the number of design awards or recognitions received, which can attest to the quality and innovativeness of your work.
- Mention the size of the teams you have worked with or led, to highlight your collaborative and leadership skills.
- Specify the budget sizes you have managed, indicating your ability to handle significant financial resources responsibly.
Action verbs for your brand designer resume
Guide for brand designer professionals kicking off their career
Who says you can't get that brand designer job, even though you may not have that much or any experience? Hiring managers have a tendency to hire the out-of-the-blue candidate if they see role alignment. You can show them why you're the best candidate out there by:
- Selecting the functional skill-based or hybrid formats to spotlight your unique value as a professional
- Tailoring your brand designer resume to always include the most important requirements, found towards the top of the job ad
- Substituting the lack of experience with other relevant sections like achievements, projects, and research
- Pinpoint both achievements and how you see yourself within this specific role in the brand designer resume objective.
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Mention specific courses or projects that are pertinent to the job you're applying for.
Shining a light on your brand designer hard skills and soft skills
To win recruiters over, you must really have a breadth of skill set presented and supported within your brand designer resume.
On hiring managers' checklists, you'd initially discover hard or technical skills. Those are the technology (and software) that help you perform on the job. Hard skills are easy to quantify via your education, certificates, and on-the-job success.
Another main criterion recruiters are always assessing your brand designer resume on is soft skills. That is your ability to communicate, adapt, and grow in new environments. Soft skills are a bit harder to measure, as they are gained both thanks to your personal and professional experience.
Showcase you have the ideal skill set for the role by:
- Dedicating both a skills box (for your technical capabilities) and an achievements or strengths section (to detail your personal skills).
- When listing your skills, be specific about your hard skills (name the precise technology you're able to use) and soft skills (aim to always demonstrate what the outcomes were).
- Avoid listing overused cliches in the skills section (e.g. Microsoft Office and Communication), unless they're otherwise specified as prominent for the role.
- Select up to ten skills which should be defined via various sections in your resume skills sidebar (e.g. a technical skills box, industry expertise box with sliders, strengths section with bullets).
Spice up your resume with leading technical and people skills, that'd help you get noticed by recruiters.
Top skills for your brand designer resume:
Graphic Design
Branding and Identity
Typography
Adobe Creative Suite
Sketching and Illustration
UI/UX Design
Web Design
Photography and Image Editing
Color Theory
Design Strategy
Creativity
Communication
Problem Solving
Attention to Detail
Time Management
Collaboration
Adaptability
Critical Thinking
Empathy
Project Management
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.
Education section and most popular brand designer certifications for your resume
Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.
- Mention only post-secondary qualifications, noting the institution and duration.
- If you're still studying, highlight your anticipated graduation date.
- Omit qualifications not pertinent to the role or sector.
- If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.
Recruiters value brand designer candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your brand designer resume, ensure you've:
- Curated degrees and certificates that are relevant to the role
- Shown the institution you've obtained them from - for credibility
- Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
- If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description
If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular brand designer certificates - to help you update your resume quicker:
The top 5 certifications for your brand designer resume:
- Certified Graphic Designer (CGD) - Graphic Designers of Canada (GDC)
- Adobe Certified Expert (ACE) - Adobe
- Professional Certified Marketer (PCM) - American Marketing Association (AMA)
- Certified Brand Strategist (CBS) - The Brand Strategy Institute
- User Experience (UX) Design Certificate - Nielsen Norman Group (NN/g)
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Showcase any ongoing or recent educational efforts to stay updated in your field.
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Which one to use: a resume summary or a resume objective?
The brand designer resume summary or objective serves as a good introduction to your experience for recruiters.
Have you ever wondered which one (the summary or objective) will be more appropriate for your brand designer resume?
- If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
- If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.
Read on for more information and examples of resume summaries and objectives from real world professionals.
Resume summaries for a brand designer job
- Seasoned Brand Designer with 8 years of expertise in shaping corporate identities and digital branding for Fortune 500 companies. Offers a robust portfolio that demonstrates mastery in Adobe Creative Suite and a track record of boosting client brand recognition by 70% through innovative design solutions and strategic thinking.
- Dynamic creative professional transitioning from a successful 10-year marketing career to a focus on brand design. Proven success in project management, with a keen eye for aesthetics and a passion for elevating brand narratives through design. Adept at learning new software quickly, seeking to leverage a rich background in strategic campaigns to excel in brand design.
- Accomplished Graphic Artist seeking to leverage 5 years of freelance experience into the structured world of brand design. Equipped with a diverse portfolio showcasing expertise in visual storytelling and creative solutions across print and digital media. Adept in the latest design software and eager to apply creative talents to build compelling brand identities.
- Former Business Analyst with a strong background in data-driven strategies and a newfound passion for creative design. With 5 years of corporate experience, excels in teamwork, communication, and analytical skills. Motivated to combine analytical acumen with a burgeoning design skill set, aiming to create data-informed, user-centric brand experiences.
- Eager to embark on a career as a Brand Designer with a genuine passion for creating visual stories that resonate with audiences. With no experience but armed with a Bachelor's degree in Design and comprehensive knowledge of design software, my objective is to contribute fresh perspectives and a relentless drive to learn and grow within the industry.
- An enthusiastic new entrant to the field of Brand Design with a background in fine arts and a fervent dedication to mastering digital design tools. Aimed at utilizing innate creativity and a solid understanding of color theory and composition to develop into a professional who crafts innovative and impactful brand identities.
Taking your brand designer resume to the next level with these four additional resume sections
Your brand designer resume can feature a variety of skills (both hard and soft) in diverse sections. Choose those that align best with the job requirements and reflect your suitability for the company culture.
Consider these four additional resume sections recommended by our experts:
- Languages - State any languages you are proficient in and your level of proficiency. This demonstrates your commitment to communication and potential for international growth.
- Projects - Highlight up to three significant projects you've completed outside of work, showcasing skill development. Include a link to your project portfolio in the brand designer resume header, if applicable.
- My Time - How you allocate your time outside work can indicate your organizational skills and cultural fit within the company.
- Volunteering - Detail causes you're passionate about, roles you've held, and achievements in volunteering. Such experiences likely have honed a range of soft skills crucial for your dream job.
Key takeaways
- Invest in a concise brand designer professional presentation with key resume sections (e.g. header, experience, summary) and a simple layout;
- Ensure that the details you decide to include in your resume are always relevant to the job, as you have limited space;
- Back up your achievements with the hard and soft skills they've helped you build;
- Your experience could help you either pinpoint your professional growth or focus on your niche expertise in the industry;
- Curate the most sought-after certifications across the industry for credibility and to prove your involvement in the field.
