Professional Marketing Executive Resume Examples & Guide for 2020

Professional Marketing Executive Resume Examples & Guide for 2020

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Professional Marketing Executive Resume Examples & Guide for 2020

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-07-07

Your Marketing Executive resume must show that you’re a marketing maestro day-to-day.

You can oversee all aspects of any campaign throughout the entire lifespan of a product, service, or idea.

You’re a visionary who has a strong concept of what you want to accomplish for the brand, both now and in the future.

And you don’t sweat an ounce when a lot of people (and money) are counting on you to create the best strategy possible.

But even with all of these skills, you won’t get your foot in the door without an impressive Marketing Executive resume.

You need to show the hiring manager that you have the “it” factor.

Your outlook, experience, and credentials need to shine brighter and longer than your competition for the role.

Getting past the initial screening and into the interview stage will require a top-notch resume.

And we’re here to help you build one.

Modern marketers no longer can claim success with ambiguous metrics like brand value or impressions. They need to show how marketing directly impacts the business and make sure everyone on their team have this focus.
- Steve Olenski, CMO Whisperer, Master Principal Sales Architect, and Journalist

This Marketing Executive resume guide will give:

  • 7 Marketing Executive resume examples that highlight leadership, experience, and results
  • The traits you need to show throughout your resume to get noticed by the hiring manager
  • The type of marketing and business experience you need to highlight
  • How to incorporate specific keywords from the job description into your resume
  • The right way to list your educational and certification background
  • One spectacular marketing executive resume that will get you interviewed and hired

Marketing Executive resume example

Check out our full guide on how to review your resume for additional tips.

Looking for Related Marketing Executive Resumes

What you need to include in your Marketing Executive resume

Whether you have your sights set on an executive role or you're currently a marketing executive who wants to step your game up, you need to be a go-getter.

It’s your drive and determination that will help you advance and leave a mark on an organization and the industry.

A marketing executive needs to clearly see what has to happen to make the brand successful and inspire others to embrace that vision.

Your resume should show that same type of indomitable spirit.

A marketing executive resume needs to show versatility and seven essential characteristics:

  • Visionary
  • Business driver
  • Strategic thinker
  • Digital guru
  • Customer focused
  • Relationship and team builder
  • Brand champion

Your resume has to speak to all of these areas if you want to get past that initial screening.

6 traits a hiring manager needs to see in your resume:

  • Understanding how to build the right team
  • Getting the most out of your team and budget
  • A clear and documented marketing strategy that produces results
  • Influence to build and expand networks
  • Mastery of adoption and adaptation
  • Ability to handle pressure from all sides

The Most Important Sections of a Marketing Executive Resume:

  • Header
  • Summary
  • Experience
  • Skills and Abilities
  • Education and Certifications

Your resume will need to do more than list your past accomplishments. You need to make the hiring manager believe that you have the vision and leadership the company desires for the role.

How to write an attention-grabbing Marketing Executive resume header

A marketing executive is responsible for guiding strategy and execution at the highest level, answering to the C-suite or board of directors. That requires a persona with more confidence and swagger.

So when it comes to your resume header, you shouldn’t give just the bare bones information:

Robert Hedges
Marketing Strategist
Santa Clara, CA
WRONG

To land a marketing executive role, you need to promote yourself at every turn. That includes your resume header, which should immediately showcase you as a desirable candidate:

Robert Hedges
Dynamic Marketing Leader
+359 88 888 8888
help@enhancv.com
LinkedIn profile
Santa Clara, CA
RIGHT

Straight out of the gate, your resume header lets the hiring manager know you mean business. That confidence shows the “it” factor that companies want from marketing executives.

Using Quantitative Data in Your Marketing Executive Resume

The key to showing success of marketing efforts is data. That means your Marketing Executive resume needs to provide quantitative data throughout.

Data points that can bolster your resume include:

  • Size of past campaign budgets
  • Number of reports and cross-functional team members
  • Sales revenue from marketing efforts
  • Cost and time savings gained through efficiency
  • Positive impact to the company’s bottom line

This is the type of data you need to show in your professional summary and experience section.

We’ll work on those now.

Writing a Spectacular Marketing Executive Resume Summary

Your summary is a great way to catch the hiring manager’s attention.

This section is where you can feature your notable marketing accomplishments and highlight your most valuable skills.

Your summary should give a brief outline of your marketing experience and capabilities and intrigue the hiring manager to keep reading.

You also need to weave in keywords and phrases from the job description without plagiarizing.

And you need to include your quantitative data to show that you can get results.  

2 Marketing Executive resume samples - Summary

Here’s an example of what not to do when writing your resume summary:

Summary
Senior marketing executive with a history of success in developing and implementing sales and marketing strategies to deliver revenue growth. Experienced in leveraging new technologies and market trends to drive innovation and generate new products and revenue streams.
WRONG

While that summary seems to make a statement, the truth is it falls flat and won’t make an impact with the hiring manager.

And here’s why it won’t impress anyone:

  • The statements are broad and vague
  • The claims aren’t backed up by data
  • The items aren’t cohesive and don’t relate to each other
  • Some information is out of scope for a Marketing Executive
  • There’s no demonstration of leadership or vision

Here’s a better way to write your marketing executive resume summary:

Summary
Dynamic marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value. Led global marketing and commercial operations teams with revenues of $2B. Created dynamic marketing/brand strategies that engaged consumers and increased profits by 36%.
RIGHT

Your summary statement needs to highlight the top strengths and accomplishments that truly make you stand out as a candidate.

PRO TIPTo write your Marketing Executive resume summary, make a list of your most important experiences and skills. Then carefully review the job description and take note of any requirements that overlap with your own qualifications. Those are the skills and experiences that belong in your summary.

How to frame your Marketing Executive resume experience

Most marketing executives have at least a decade of experience under their belts. So you’ll need to show the past 10 years of experience if you want the hiring manager to take notice.

Also, top marketing executives don’t strictly come from a traditional marketing-only background.

Companies will expect you to have more diverse experience in several key cross-functional areas, including:

  • Analytics
  • Finance
  • Product development
  • Sales
  • Public relations

The ideal Marketing Executive is passionate for the “art” of marketing and must have a strong arsenal of techniques and methods.

The goal is to show how you can reach out to the market and cultivate customer interest.

And all of that needs to happen in ways that strengthen the company’s reputation and facilitate continuous growth.

Let’s compare some Marketing Executive resume experience examples to see what works and what doesn’t.

2 Marketing Executive resume experience samples

Actions speak louder than words, but on your resume, numbers speak volumes. 

This is especially important for a marketing executive. You’ll be expected to handle things like budgets, department goals, or teams of people.

At this point in your career, you've built up quite the history of companies, positions, and responsibilities. You may be tempted to sum all that up with broad statements:

Experience
Senior Marketing DirectorA2Z Corporation
01/2011 - 06/2016
Utica, NY
Handled sales and assisted customers with payment plans setup and payments.
Analyzed market and identified opportunities by formulating and implementing new ideas to increase sales and attract customers.
Organized events to promote sales and took customers to site visits.
Provided training to new employees to capitalize their strengths and abilities.
WRONG

All that experience is fine, but without data it’s all just vague information. That experience section doesn’t show any strategy or vision.

It’s full of outputs instead of outcomes.

Marketing executives are expected to show leadership and get results. That is what our next example will demonstrate:

Experience
Senior Marketing DirectorA2Z Corporation
01/2011 - 06/2016
Utica, NY
Prepared an annual marketing plan, driving customer engagement and generating traffic to fashion outlets by 400% within four months
Conceptualized and renovated CRM program, increasing customer satisfaction from 80% to 95%; designed and organized a CRM training curriculum for the management team and 20 customer service employees.
Led team of four marketing coordinators to redesign brand identity manual, company profile, and advertisement sales kit, contributing 80% toward annual sales target within five months
Increased sales by 10% via email marketing campaigns.
RIGHT

A mix of strategy and results will make the hiring manager take notice and move you to the top of the interview list. Your experience section should also show diversity in your past roles.

Going Beyond Your Marketing Executive Experience on a Resume

There are many traits that a Marketing Executive needs to have to be successful.

Understanding the fundamentals, combining the knowledge about business and need, and the desire to do something new are just some of the bases of effective marketing leadership.

But if you really want to be on the right path to getting hired, you need to show some unique habits in your resume:

  • Eyes on the future
  • People person
  • Fantastic mediator
  • Digital guru
  • Embrace evolution
  • Keen to big data
  • Leader of staff and thought
  • Innovator
  • Committed to the company

These habits of highly successful marketing executives will go a long way to getting attention from the hiring manager.

What skills should you highlight in your Marketing Executive resume?

Marketing is a constantly evolving profession, so a marketing executive needs to show a lot of hard work and dedication.

Making it big in the corporate world requires a solid mix of marketing and business expertise.

Don’t be so focused on doing your job that you forget to build relationships and learn from your peers, Directors, VPs, your executive team. So much of upward progression is not only through learning and experience, but being at the right place at the right time. And when that time comes, you want to make sure you have a good rapport with the decision makers.
- Chloë Pugh and Reena Chohan, Acting Directors, Corporate Partnerships at Toronto International Film Festival

10 essential qualities of a successful Marketing Executive

  1. Curiosity
  2. Modesty
  3. Sales ability
  4. Good observational skills
  5. Innovation
  6. Sense of responsibility
  7. Relationship builders
  8. Eternal learners
  9. Creativity
  10. Adaptability

8 hard skills to include in a Marketing Executive resume

  1. Teamwork
  2. Organization
  3. Communication
  4. Creativity
  5. Administration
  6. IT
  7. Financial planning
  8. Interpersonal skills

Does your Marketing Executive resume need an education section?

The short answer is yes. But the education section shouldn’t be much longer than that answer.

At the executive level, education is simply a requirement to meet. You check the box and move on.

When you’ve been out of school for several years, your education section should move to the bottom of your resume. The only time to make it more prominent is to show an executive at the company that you went to the same school.

Are certifications valuable for your Marketing Executive resume?

When you’re looking to separate yourself from other candidates, certifications can help.

These can show a desire to learn and advanced knowledge of industry trends and best practices.

Top certifications worth including in your Marketing Executive resume

  1. Certified Marketing Executive (CME)
  2. Professional Certified Marketer (PCM)
  3. Project Management Professional (PMP)
  4. Professional Business Analyst (PBA)

Some positions will list desirable certifications. If yours match what is mentioned in the job description, you should list that first.

How to write the best Marketing Executive resume

  • Showcase your vision and leadership
  • Show your successes through data and results
  • Make sure your education, skills, and experience are relevant for the position
  • Use keywords from the job posting without plagiarizing
  • Prove that you are a dedicated and passionate leader who can benefit the company

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Marketing Executive resume sample as a base to create a unique resume for yourself.

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