As a marketing account manager, one resume challenge you might face is effectively showcasing the breadth of your client management skills alongside your ability to drive revenue. Our guide can help you by providing targeted tips to emphasize these dual aspects, ensuring that your resume strikes the perfect balance to catch a recruiter's attention.
- Sample industry-leading professional resumes for inspiration and marketing account manager resume-writing know-how.
- Focus recruiters' attention on what matters most - your unique experience, achievements, and skills.
- Write various resume sections to ensure you meet at least 95% of all job requirements.
- Balance your marketing account manager technical expertise with personality to stand out amongst candidates.
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Optimize Your Marketing Account Manager Resume Format to Pass the Recruiters' Assessment
You may be wondering just how much time you need to spend on designing your marketing account manager resume.
What recruiters are looking for is systematised content that is clear and coherent. Thus, your marketing account manager resume needs to answer requirements and why you're the best candidate for the role from the get-go.
Often, a clear layout consists of:
- Sorting your experience in the reverse chronological order - starting with your most recent and relevant roles. This is an excellent choice for more experienced professionals;
- Writing your contact information (e.g. personal phone number and email address) and your portfolio or LinkedIn link in your marketing account manager resume header. If you're wondering to include a photo or not, always make sure that it's appropriate for the country you're applying in;
- Use the basic, most important marketing account manager resume sections - your experience, education, summary, etc. Use your resume's real estate wisely to tell a compelling, professional story and match job description's keywords;
- Don't go overboard with the length of your resume. One page is absolutely fine if you happen to have under a decade of relevant experience.
Are you still wondering if you should submit your marketing account manager resume in PDF or Word format ? The PDF has a few more advantages, as it doesn't change the format and the text can't be altered upon application.
Format matters most when your marketing account manager resume is assessed by the Applicant Tracker System (or the ATS).
The ATS parses resumes, looking for specific keywords, skills or experience that match the job description.
P.S. We recently did a study on how the ATS works and were able to demystify three of the biggest misconceptions about how it assesses candidate resumes.
To pass the ATS evaluation, select any of the serif or sans-serif fonts. Popular choices that would help your marketing account manager resume stand out include Raleway, Exo 2, Montserrat, etc.
Most traditionalists go for Arial or Times New Roman, but it's often the case that many candidates choose these fonts, and you'd thus lose points on the uniqueness front.
Different markets have specific resume formats – a Canadian resume could vary in layout.
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Listing your relevant degrees or certificates on your marketing account manager resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.
Ensure your marketing account manager resume stands out with these mandatory sections:
- Header - the section recruiters look to find your contact details, portfolio, and potentially, your current role
- Summary or objective - where your achievements could meet your career goals
- Experience - showcasing you have the technical (and personal) know-how for the role
- Skills - further highlighting capabilities that matter most to the marketing account manager advert and your application
- Certifications/Education - staying up-to-date with industry trends
What recruiters want to see on your resume:
- Proven experience in developing marketing strategies and campaigns in alignment with client goals.
- Strong understanding and hands-on experience with digital marketing tools and platforms, including social media, SEO/SEM, and email marketing.
- Demonstrated ability to manage and grow client relationships, with excellent communication and presentation skills.
- Track record of meeting or exceeding performance metrics and ROI goals for marketing campaigns.
- Adept at analyzing data and market research to inform decision-making and optimize account performance.
What is the Resume Experience Section and How to Write One for Your Past Roles
The experience section in a marketing account manager resume is critical for your profile and overall application. It should not only display your work history, but also highlight your achievements in previous roles.
Many candidates either simply list their duties or provide excessive details about past, irrelevant jobs. A more effective approach involves first examining the job advertisement for keywords - specifically, skills essential for the role. Then, demonstrate these key requirements throughout different parts of your resume, using accomplishments from your roles.
Format each bullet point in your experience section by starting with a strong action verb. Follow this with a description of your role and its impact on the team or organization.
Aim to include three to five bullet points for each role.
Finally, gain insights into how professionals have crafted their marketing account manager resume experience sections by exploring some best practice examples.
- Led a cross-functional team of 12 to strategize and execute comprehensive marketing plans for key accounts, increasing account growth by 35% year-over-year.
- Negotiated and secured a high-value contract with a Fortune 500 company, overseeing the launch of a multi-platform campaign that boosted the client's market share by 5% in the first quarter.
- Expanded the digital marketing service offering, integrating cutting-edge programmatic advertising technologies that drove a 40% increase in client engagement.
- Managed and optimized pay-per-click campaigns for 10+ high-profile e-commerce accounts, achieving an average conversion rate improvement of 20%.
- Collaborated with the creative and IT departments to develop and implement a cutting-edge SEO strategy that propelled client websites to the top 10 search results, subsequently increasing organic traffic by 50%.
- Pioneered the adoption of mobile marketing strategies for the agency, resulting in a 30% uptick in mobile engagement rates for managed campaigns.
- Orchestrated an integrated marketing campaign for a tech startup that included social media, content marketing, and PR, gathering 200,000+ leads within six months.
- Developed and enforced marketing budgets averaging $500,000, ensuring alignment with fiscal parameters while maximizing ROI across campaigns.
- Served as the primary liaison between the creative team and clients, ensuring clear communication and exceeding expectations with a 98% client satisfaction rate.
- Assisted in orchestrating a regional marketing campaign for a major beverage brand, contributing to an uplift of 25% in regional sales and brand awareness.
- Coordinated market research activities, analyzing consumer behavior and competitor activities to adjust strategies that resulted in increased engagement by 15%.
- Implemented project management best practices that improved the coordination and execution of account tasks by 20%, enhancing client trust and retention.
- Executed targeted email marketing campaigns that contributed to a subscriber growth of 50,000 within one year and maintained above-industry-average open rates.
- Leveraged web analytics to refine online advertising strategies, directly impacting client’s online conversion rates by 18%.
- Fostered ongoing partnerships with key industry influencers, bolstering brand presence and leading to a 30% increase in social media referral traffic.
- Spearheaded a multinational marketing strategy for a client entering new markets, resulting in a market penetration of 10% within the first year.
- Conducted A/B testing for email campaigns that improved click-through rates by 50%, significantly boosting leads for the sales teams.
- Cultivated a deep understanding of clients’ business models to customize strategic marketing plans, leading to an average customer lifetime value increase of 40%.
- Managed a portfolio of 15+ SMB accounts, directly assisting in crafting marketing strategies that yielded an average of 20% annual growth for client businesses.
- Directed the creative process for brand development initiatives, which were instrumental in repositioning three clients as market leaders in their respective niches.
- Initiated and sustained profitable relationships with key decision-makers, leading to 95% client retention rate throughout tenure.
- Supported senior account managers in developing comprehensive B2B marketing strategies that outperformed projected lead acquisition rates by 30%.
- Played a pivotal role in a cross-channel rebranding exercise for a legacy client, increasing their brand sentiment score by 8 points.
- Facilitated the integration of CRM software into the account management process, streamlining client communication and internal reporting efficiencies.
Quantifying impact on your resume
- Outline the percentage of growth in the accounts you managed, demonstrating your ability to scale and expand client portfolios.
- Include the amount of revenue generated for the company through the marketing campaigns you led, showcasing your contribution to sales success.
- Highlight the number of successful marketing campaigns executed, indicating your experience and capability in project management.
- Mention the percentage decrease in customer acquisition costs through your initiatives, illustrating your efficiency in using the marketing budget.
- Specify the numerical improvement in key performance indicators (KPIs) like click-through rates or conversion rates under your leadership.
- Quantify the size of the marketing budgets you have managed, showing your competence in handling substantial financial resources.
- Detail the number of team members you’ve led or coordinated, revealing your leadership and team management qualities.
- Report the rate of increase in social media engagement or followers due to your strategies, which indicates your expertise in digital marketing.
Action verbs for your marketing account manager resume
Making the most of your little to none professional experience
If you're hesitant to apply for your dream job due to limited professional experience, remember that recruiters also value the unique contributions you can offer.
Next time you doubt applying, consider this step-by-step approach for your resume's experience section:
- Rather than the standard reverse chronological order, opt for a functional-based format. This shifts the focus from your work history to your achievements and strengths;
- Include relevant internships, volunteer work, or other non-standard experiences in your marketing account manager resume's experience section;
- Utilize your education, qualifications, and certifications to bridge gaps in your marketing account manager resume experience;
- Emphasize your interpersonal skills and transferable skills from various industries. Often, recruiters seek a personality match, giving you an advantage over other candidates.
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PRO TIP
If you happen to have plenty of certificates, select the ones that are most applicable and sought-after across the industry. Organize them by relevance to the role you're applying for.
Balancing Hard and Soft Skills in Your Marketing Account Manager Resume
Recruiters indeed pay close attention to the specific hard and soft skills candidates possess. Hard skills refer to technical abilities or your proficiency in technologies, while soft skills are the personal attributes and qualities developed over your lifetime.
If you're unsure about effectively quantifying these skills on your resume, follow our step-by-step guide. It's crucial to first understand the key job requirements for the role. Doing so enables you to accurately list your:
- Hard skills in sections like skills, education, and certifications. Your technical expertise is straightforward to quantify. Most organizations find it sufficient to mention the certificates you've earned, along with your proficiency level.
- Soft skills within your experience, achievements, strengths, etc. Defining interpersonal communication traits in your resume can be challenging. Focus on showcasing the accomplishments you've achieved through these skills.
Remember, when tailoring your marketing account manager resume, ensure that the skills you list match exactly with those in the job requirements. For instance, if the job listing specifies "Microsoft Word," include this exact term rather than just "Word" or "MSO."
Top skills for your marketing account manager resume:
Google Analytics
CRM Software (e.g., Salesforce, HubSpot)
SEO Tools (e.g., SEMrush, Moz)
Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
Social Media Management Tools (e.g., Hootsuite, Buffer)
PPC Advertising Platforms (e.g., Google Ads, Facebook Ads)
Content Management Systems (e.g., WordPress, Drupal)
Marketing Automation Tools (e.g., Marketo, Pardot)
Graphic Design Software (e.g., Adobe Creative Suite)
Data Visualization Tools (e.g., Tableau, Google Data Studio)
Communication
Project Management
Problem-Solving
Client Relationship Management
Creativity
Time Management
Team Collaboration
Negotiation
Adaptability
Analytical Thinking
PRO TIP
List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.
Your Academic Background: Should You Include Your Education and Certifications on Your Marketing Account Manager Resume?
Adding relevant education and certifications to your marketing account manager resume is beneficial, whether you're an experienced candidate or just starting in the field.
Featuring your higher education degree that aligns with the role demonstrates your commitment to the industry. On your marketing account manager resume, include the start and graduation dates, followed by the name of the institution that awarded your degree.
Regarding certifications, it's wise to list those most relevant to the role or that have contributed to your array of crucial technical or personal traits. Be sure to include the name of the certificate and the awarding institution.
If uncertain about which certifications to feature prominently on your marketing account manager resume, refer to our compiled list of the most in-demand ones for guidance.
The top 5 certifications for your marketing account manager resume:
- Professional Certified Marketer (PCM) - American Marketing Association (AMA)
- Certified Professional Sales Person (CPSP) - National Association of Sales Professionals (NASP)
- Google Ads Certification - Google
- Facebook Blueprint Certification - Facebook
- Digital Marketing Pro (DMP) - The Digital Marketing Institute (DMI)
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Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.
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Writing the Marketing Account Manager Resume Summary Or Objective: Achievements, Keywords, Dreams, and More
Deciding on whether to include a resume summary or resume objective should entirely depend on your career situation.
If you have:
- Plenty of relevant achievements you'd like to bring recruiters' focus to, make use of the resume summary. Ensure each of your achievements is quantified with concrete proof (e.g. % of cases solved).
- Less applicable experience, utilize the resume objective. Within the objective include a few noteworthy, past successes, followed up by your professional dreams.
As a bonus, you could define in either your marketing account manager resume summary or objective what makes you the perfect candidate for the role.
Think about your unique hard and soft skills that would make your expertise even more important to the job.
These marketing account manager professionals have completely covered the formula for the ideal resume introduction:
Resume summaries for a marketing account manager job
- Accomplished marketing account manager with over 5 years of comprehensive experience, adept at spearheading successful campaigns for Fortune 500 clients. With a proven track record of increasing client ROI by 35%, possesses expert knowledge in digital marketing, analytics, and brand strategy development.
- Dynamic professional with a decade-long tenure at a leading marketing firm, recognized for driving market expansion through targeted strategy execution. Expert in customer journey mapping and leveraging social media analytics, with a highlight of amplifying conversion rates by 50% for a high-profile e-commerce brand.
- Eager Software Developer transitioning to Marketing Account Management, armed with strong analytical skills and a passion for data-driven marketing solutions. Successfully led a cross-functional team to deliver a groundbreaking app, aiming to utilize software insights for innovative campaign strategies.
- Dedicated educator looking to apply 8 years of experience in crafting engaging content and developing learning strategies towards the realm of Marketing Account Management. Excels in interpersonal communication and is eager to leverage skills to create compelling narratives for clients in a new industry.
- Aspiring to secure a position in Marketing Account Management, bringing a fresh perspective and eager to immerse in the dynamics of client relationship building. Keen to develop expertise in strategic planning and campaign management, while contributing to sustained business growth with a flair for creative problem-solving.
- Seeking the opportunity to embark on a marketing account manager career, with a strong resolve to master the art of client servicing and market analysis. Aimed at honing digital marketing skills and utilizing a vibrant team-oriented approach to foster brand loyalty and exceed performance targets.
Showcasing Your Personality with These Four Marketing Account Manager Resume Sections
Enhance your marketing account manager expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:
- My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
- Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
- Quotes - what motivates and inspires you as a professional;
- Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
Key Takeaways
- The format and layout of your marketing account manager resume should reflect on both your career and what matters most to the job you're applying for;
- Use the resume summary and objective to hint at your most prominent accomplishments;
- Always be specific about your experience and consider what value each bullet you curate adds to your marketing account manager application;
- Consider how your academic background and technical capabilities could further showcase your alignment to the role;
- Your soft skills should contribute to your overall marketing account manager profile - aligning your personality with skills and results.
