As a PPC manager, you may struggle to showcase the breadth and depth of your campaign management experience without overwhelming recruiters with jargon or details. Our guide provides clear strategies to help you concisely communicate your achievements while ensuring your resume remains accessible and appealing to hiring managers.
- Format your PPC manager resume to ensure that it balances professionalism with creativity, and follows the best practices.
- Match the PPC manager job requirements by including industry keywords on your resume.
- Use various resume sections to showcase your skills and achievements to answer why you're the best candidate for the PPC manager role.
Take inspiration from leading PPC manager resume examples to learn how to tailor your experience.
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Designing your PPC manager resume format to catch recruiters' eyes
Your PPC manager resume will be assessed on a couple of criteria, one of which is the actual presentation.
Is your resume legible and organized? Does it follow a smooth flow?
Or have you presented recruiters with a chaotic document that includes everything you've ever done in your career?
Unless specified otherwise, there are four best practices to help maintain your resume format consistency.
- The top one third of your PPC manager resume should definitely include a header, so that recruiters can easily contact you and scan your professional portfolio (or LinkedIn profile).
- Within the experience section, list your most recent (and relevant) role first, followed up with the rest of your career history in a reverse-chronological resume format .
- Always submit your resume as a PDF file to sustain its layout. There are some rare exceptions where companies may ask you to forward your resume in Word or another format.
- If you are applying for a more senior role and have over a decade of applicable work experience (that will impress recruiters), then your PPC manager resume can be two pages long. Otherwise, your resume shouldn't be longer than a single page.
Different markets have specific resume formats – a Canadian resume could vary in layout.
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Always remember that your PPC manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.
PPC manager resume sections to answer recruiters' checklists:
- Header to help recruiters quickly allocate your contact details and have a glimpse over your most recent portfolio of work
- Summary or objective to provide an overview of your career highlights, dreams, and goals
- Experience to align with job requirements and showcase your measurable impact and accomplishments
- Skills section/-s to pinpoint your full breadth of expertise and talents as a candidate for the PPC manager role
- Education and certifications sections to potentially fill in any gaps in your experience and show your commitment to the industry
What recruiters want to see on your resume:
- Proven experience with bid management and optimization strategies for platforms like Google Ads and Bing Ads
- Demonstrated ability to analyze campaign performance using tools such as Google Analytics, and make data-driven decisions to maximize ROI
- Experience with keyword research, ad copywriting, and A/B testing for ad creatives
- Understanding of PPC trends and ability to forecast budget needs and allocate spend effectively across campaigns
- Knowledge of conversion rate optimization (CRO) tactics to improve the performance of landing pages linked to PPC campaigns
What to include in the experience section of your PPC manager resume
The resume experience section is perhaps the most important element in your application as it needs to showcase how your current profile matches the job.
While it may take some time to perfect your PPC manager experience section, here are five tips to keep in mind when writing yours:
- Assess the advert to make a list of key requirements and look back on how each of your past jobs answers those;
- Don't just showcase you know a particular skill, instead, you need proof in the form of tangible results (e.g. numbers, percent, etc.);
- It's perfectly fine to leave off experience items that don't bring anything extra to your skill set or application;
- Recruiters want to understand what the particular value is of working with you, so instead of solely featuring technologies, think about including at least one bullet that's focused on your soft skills;
- Take care with wording each bullet to demonstrate what you've achieved, using a particular skill, and an action verb.
The below PPC manager resume examples can help guide you to curate your professional experience, following industry-leading tips and advice.
- Led the development and execution of comprehensive PPC strategies for a diverse range of clients in the retail sector, greatly improving click-through rates by an average of 37%
- Managed a monthly PPC budget of over $500,000, optimizing campaigns across multiple platforms including Google AdWords, Bing Ads, and Facebook to maximize ROI
- Collaborated with cross-functional teams to align PPC campaign goals with business objectives, contributing to a 20% average increase in qualified lead generation
- Implemented advanced targeting techniques using machine learning algorithms, resulting in a 25% decrease in cost per acquisition
- Streamlined the bid management process with automation tools, allowing for real-time adjustments and leading to a 15% improvement in ad performance efficiency
- Pioneered the use of video ad campaigns within PPC, achieving a 45% higher engagement rate compared to traditional text and image-based ads
- Orchestrated an international PPC campaign expansion, successfully launching in 10 new markets and growing international revenue by 30%
- Directed A/B testing methodologies for ad copy and landing pages, leading to a consistent improvement of click-through rates by an average of 22%
- Provided mentorship and training to junior PPC specialists, enhancing team performance and campaign results across the board
- Introduced sophisticated remarketing techniques that elevated repeat customer rates by 18% and substantially increased average order value
- Optimized the product feed for Google Shopping campaigns, which led to a 40% uplift in product visibility and conversion rate
- Managed complex PPC campaigns with a focus on local business growth, delivering a 200% increase in local business leads and conversions
- Executed a mobile-first PPC strategy catering to on-the-go consumers, driving a 50% increase in mobile traffic with a corresponding 60% boost in mobile conversions
- Conducted comprehensive competitor analysis to identify and capitalize on emerging market trends, resulting in a market share growth of 10%
- Played a key role in the inter-departmental integration of PPC data with CRM systems, enhancing lead quality and sales closure rates
- Fostered partnerships with key publishers to secure premium ad placements, which amplified brand visibility and contributed to a 120% spike in web traffic
- Implemented a customer-centric PPC approach by leveraging user behavior data, which crafted more personalized ad experiences and enhanced customer engagement
- Managed seasonal PPC campaigns targeting holiday shoppers, ultimately achieving a record-breaking 250% increase in Q4 sales year-over-year
- Developed a cutting-edge PPC automation system that reduced manual campaign adjustments by 70%, freeing up time for strategic planning
- Led the PPC component of a brand repositioning strategy, which revitalized the brand's digital presence and led to a 55% increase in brand-related search activity
- Expertly balanced PPC campaigns across multiple industries, consistently exceeding performance benchmarks with a focus on E-commerce and Technology clients
- Crafted and executed a robust PPC strategy for a groundbreaking product launch that dominated market share within the first quarter post-launch
- Analyzed cross-channel data to refine PPC targeting, successfully decreasing the overall cost per lead by 28% while enhancing lead quality
- Spearheaded the transition to in-house PPC management from an external agency, leading to improved campaign control and a 20% cost savings
- Collaborated effectively with creative teams to design high-impact visual ads, which contributed to a 35% higher user engagement on display networks
- Assessed and refined geo-targeting settings to focus on top-performing regions, ultimately yielding a 25% boost in conversions from key markets
- Oversaw a critical campaign restructuring process that improved AdWords Quality Scores from an average of 6 to 8.5, enhancing ad positions and reducing CPC
- Leveraged advanced analytics to dissect complex search query reports, facilitating the continuous refinement of keyword strategies and negation lists
- Introduced and managed dynamic search ads, harnessing the power of AI to improve ad relevancy which led to a 65% improvement in conversion rates
- Carved out niche audience segments and tailored PPC campaigns to resonate with each segment, effectively doubling engagement metrics within a six-month period
Quantifying impact on your resume
- Detail the budget you managed for PPC campaigns to demonstrate your financial responsibility and trustworthiness.
- Include the percentage by which you increased click-through rates to highlight your optimization skills.
- Specify the conversion rate improvements you achieved with your campaigns to show your direct impact on sales.
- Mention the total revenue generated from your PPC efforts to underscore your contribution to business growth.
- List the number of A/B tests you've conducted to show your commitment to data-driven decision making.
- State the reduction in cost-per-acquisition (CPA) you accomplished to illustrate your efficiency in resource utilization.
- Quantify the growth in lead generation from your PPC campaigns to reflect your ability to drive business objectives.
- Report on the size of the audiences you have targeted to demonstrate your experience with large-scale campaigns.
Action verbs for your PPC manager resume
PPC manager resume without experience: a walk-through guide
If you don't happen to have any relevant experience yet, you can substitute this with:
- Short-term gigs and stunts - like month-long internships, that you have done during your university days
- Contract work - be specific about the relevance and outcomes of each role you include
- Resume format that prioritizes your skills - the functional-skill-based format or hybrid format could work
- Research roles - feature those especially prominently if you've participated in a noteworthy project or your role was of utmost importance to the project's success.
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Mention specific courses or projects that are pertinent to the job you're applying for.
Popular PPC manager hard skills and soft skills for your resume
Apart from assessing your professional expertise, recruiters are on the lookout for whether your skills align with the job.
Your profile would thus be assessed in regard to your:
- Hard or technical skills - your ability to perform on the job using particular technologies or software
- Soft skills - how you adapt, communicate, and thrive in different environments.
Both types of skills - hard and soft skills - are important for your resume, so make sure to create a dedicated skills section that:
- Lists up to five or six skills that align with the job advert.
- Integrates vital keywords for the industry, but also reflects on your personal strengths.
- Builds up further your skills with an achievements section within which you explain what you've achieved thanks to using the particular skill.
- Aims to always quantify in some way how you've used the skill, as it's not enough to just list it.
What are the most sought out hard and soft skills for PPC manager roles?
Check out the industry's top choices with our two dedicated lists below:
Top skills for your PPC manager resume:
Google Ads
Microsoft Advertising
SEO Knowledge
Keyword Research Tools
Google Analytics
A/B Testing Tools
Ad Copywriting
Bid Management Tools
Retargeting Techniques
Social Media Advertising
Analytical Thinking
Problem Solving
Communication
Attention to Detail
Time Management
Creativity
Adaptability
Collaboration
Strategic Thinking
Customer Focus
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.
Maximizing your PPC manager resume: education and certification sections
To effectively showcase your industry knowledge in your PPC manager resume, it's important to properly list your education and certifications.
For the education section, ensure you include:
- Higher education degrees pertinent to the industry or those at a postgraduate level;
- The start and end dates of your education, along with the name of the institution you graduated from;
- Your GPA and relevant coursework, but only if they are impressive and applicable to the role.
Additionally, create a separate certifications section to spotlight your most notable recognitions. Another excellent place to feature a leading industry certificate is in your resume header, right after your name.
Below is a list of key industry certifications that are often sought after by recruiters
The top 5 certifications for your PPC manager resume:
- Google Ads Certification (Google Ads) - Google
- Facebook Blueprint Certification (Facebook Blueprint) - Facebook
- Microsoft Advertising Certified Professional (Microsoft Advertising) - Microsoft
- Bing Ads Accredited Professional (Bing Ads) - Microsoft
- Certified Professional in Digital Marketing (CPDM) - Digital Marketing Institute
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If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.
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Adding a summary or objective to your PPC manager resume
One of the most crucial elements of your professional presentation is your resume's top one-third. This most often includes:
- Either a resume summary - your career highlights at a glance. Select the summary if you have plenty of relevant experience (and achievements), you'd like recruiters to remember about your application.
- Or, a resume objective - to showcase your determination for growth. The perfect choice for candidates with less experience, who are looking to grow their career in the field.
If you want to go above and beyond with your PPC manager resume summary or resume objective, make sure to answer precisely why recruiters need to hire you. What is the additional value you'd provide to the company or organization? Now here are examples from real-life PPC manager professionals, whose resumes have helped them land their dream jobs:
Resume summaries for a PPC manager job
- Seasoned PPC manager with over 7 years of experience maximizing client ROI through tailored AdWords campaigns and comprehensive keyword analysis. Proven track record in elevating conversion rates by 150% for a flagship e-commerce client through strategic bid adjustments and A/B testing of ad copy and landing pages.
- Dynamic marketing professional transitioning into the PPC management sphere, bringing forth 5 years of proven success in content strategy and SEO optimization. Adept at leveraging analytics to improve ad performance, aiming to apply a robust marketing background to drive successful PPC campaigns.
- Empathetic communicator with a decade-long background in teacher training, eager to transfer pedagogical skills to the PPC domain. Keen to apply a knack for clear, persuasive presentation and data-driven decision-making to optimize SEM strategies and enhance ad visibility.
- With over 8 years orchestrating high-performing paid search strategies for consumer tech giants, this PPC expert has refined a data-centric approach that consistently outperforms market benchmarks, delivering a 200% increase in lead generation for a top-tier SaaS provider through innovative keyword targeting and cost-effective bid management.
- Aspiring to harness a passion for digital marketing and analytics in a PPC-focused capacity, eager to develop a deep understanding of SEM tools and techniques. Committed to contributing enthusiasm and a fresh perspective to a team dedicated to driving measurable results in online advertising.
- Recent marketing graduate with a fervor for digital analytics, seeking to immerse in PPC management. With hands-on experience from academic projects and a keen interest in consumer behavior, my objective is to grow by optimizing campaign performance and contributing to successful client outcomes in a dynamic advertising landscape.
Miscellaneous PPC manager resume sections for a more personalized approach
Your PPC manager resume can reflect even more upon your personality and best qualities - that is if you decide on including a couple of additional resume sections to support your application.
Some of the best-accepted industry-wide choices include the:
- Resume projects - getting into the outcomes of your most important work, so far;
- Languages on your resume - detailing your proficiency level;
- Special recognitions - dedicated to your most prominent industry awards;
- Hobbies and interests - defining how you spend your free time.
Key takeaways
At the end of our guide, we'd like to remind you to:
- Invest in a simple, modern resume design that is ATS friendly and keeps your experience organized and legible;
- Avoid just listing your responsibilities in your experience section, but rather focus on quantifiable achievements;
- Always select resume sections that are relevant to the role and can answer job requirements. Sometimes your volunteering experience could bring more value than irrelevant work experience;
- Balance your technical background with your personality traits across various sections of your resume to hint at how much time employers would have to invest in training you and if your profile would be a good cultural fit to the organization;
- Include your academic background (in the form of your relevant higher education degrees and certifications) to show recruiters that you have the technical basics of the industry covered.
