INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top Sales And Marketing Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Sales And Marketing Manager resume experience section
Sales And Marketing Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Sales And Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
Work Experience
Sales and Marketing Manager
Inspire Co
2017-2021
- Initiated the market expansion in Australia
- Working closely with the CEO in Australia to kickstart the expansion
- Recruiting, training and managing a team of sales representatives in Melbourne
- Partnering with food and catering businesses and franchises in Melbourne
- Managing the official Instagram page @toogoodtogo.au and run marketing campaigns
- Building relationships and connections with public media and stakeholders to promote the brand
Work Experience
Sales And Marketing Manager
Lambent
2012-2014
- Account management on existing and prospect clients
- Marketing mix definition and competitive analysis
- Day-to-day sales and performance monitoring
Work Experience
Sales And Marketing Manager
McClure, Leuschke and Balistreri
2012-2018
- Increased annual sales in key markets by 10% through strategic new product development and targeted global marketing campaigns
- Successfully negotiated a multi-million contract for the Airbus A380 project
- Collaborated with finance and operations to create annual and long range plans to achieve double digit sales growth in 3 years
Work Experience
Sales And Marketing Manager
Moxie Marketing
2009-2014
- Restructured the Smart Home, HVAC, Elevator, and Aluminum residential product line resulting in a 50% increase in sales
- Developed new relationships with key partners increasing sales in our residential divisions by 65%
- Managed a team of 5 assistant managers with 20 total sales reps and supplied them with innovative marketing materials and training
- Delivered sales of +$50 million in sales revenue
- Managed 360-marketing campaigns across the full media mix
Work Experience
Sales And Marketing Manager
Erudite
2015-2019
- Contributed individually towards increasing the top line revenue by 8% percent through event sponsorship
- Sponsorship Sales contribution of over AED 15 million in the duration of my work tenure with a 3-person team
- Brought AED 4 million in Corporate and Leisure Memberships by creating a whole new revenue stream with partnerships through brands such as Emirates, Rolls Royce and Privilee
- Conceptualized and executed UAE's top polo events - UAE National Day Polo Cup and The Silver Cup Series
- Awards: Certificate of Excellence for top Sales and Sponsorships Performance - EMAAR HOSPITALITY GROUP
Work Experience
Sales and Marketing Manager
Schmeler and Sons
2021-2022
- Doubled the revenues (partly via M&A) that reached + 40M Euro.
- Managed wholesale accounts and clients across 5 brands
- Gained 4 major clients in 8 months
- Promoted from Assistant Account Executive to AE in 2 years
- Managed 3 staff and Jumped over seven-fold Tracoe and three-fold Nutricia sales.
Work Experience
Sales and Marketing Manager
Candor Corp
2019-2021
- Designing and implementing a strategic sales plan that expands company's customer base
- Objectives setting, coaching and performance monitoring of sales representatives
- Meeting planned sales goals. Setting individual sales targets with the sales team
- Understand our ideal customers and how they relate to our products
Work Experience
Sales And Marketing Manager
DuBuque, Conroy and Durgan
2011-2018
- Increased sales via online channels by 2%
- Produced positive increase in monthly sales up to 33% in 2018
- Led company rebranding, operations and sales efforts, increasing sales 150%
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Work Experience
Sales and Marketing Manager
Innovation Modular
2009-2014
- Com report direto para o CEO, desenvolvi soluções e produtos corporativos em programas de liderança em grandes organizações, com análise de dados e resultados de cada treinamento, com retorno apurado em 30M.
- Reformulação de todo o canal de comunicação do iPL (site, cartão de visita, folders corporativos, lâminas).
- Planejamento estratégico para lançamento de produtos da empresa.
- Criação de campanhas em mĂdia online (Banners em sites segmentados de negĂłcios e RH) e offline (campanha de página para revista VocĂŞ S/A e Exame).
- Reestruturação de processos da área de gestão de projetos: Acompanhamento, relacionamento, análises de informações, geração de conteúdo como entrega adicional e fidelização de clientes.
- GestĂŁo de contas e relacionamento no mercado B2B (Louis Dreyfus Company, Grendene, Paranapanema, Hospital Israelita Albert Einstein, Multiplus, Unilever entre outros) com retorno de 2M anuais em 2014, 2015 e 2016.
Work Experience
Sales and Marketing Manager
Cogent Data
2009-2014
- Sales network new approach and CRM launch;
- Led of big and innovative projects based on New Technologies applied to molecular diagnostic (Array Multiplex System, Voltage Based Microfluidic, Magnetic Resonance...);
- Led of the evaluation of new suppliers to create new branches and improving the existing one;
- Scientific team (2 PM and 2 PS) leadership, training & coaching programs;
- Public Tender Office leadership and training for legal update and new softwares.
Work Experience
Sales and Marketing Manager
Erudite
2018-2020
- Responsible for selling all kinds of steel items in Saudi Arabia and UAE, some of our customers are EPC, Oil Refineries, Construction companies, Steel Fabricators etc.
- Identifying new market and business opportunities within the country.
- Listening to customer requirements and presenting appropriately to make a sale, maintaining and developing relationships with existing customers in person, and via telephone calls and emails.
- Arranging meetings with potential customers to prospect for new business.
- Meet existing customers to review current services and expand sales opportunities.
- Selected the correct products based on customer needs, product specifications and applicable regulations.
- Motivating and assisting my sales staff to improve their performance, as well as training new sales representatives.
- Negotiating prices, terms of sales and service agreements. Acting as a contact between a company and its existing and potential markets and negotiating the terms of an agreement and closing sales.
- Set up new accounts, established customer credit, and set up payment methods.
- Sales forecasting, market trend evaluation and segment strategies.
Work Experience
Sales and Marketing Manager
Movie Intense
2017-2020
- Acquisition of new business and account management across NSW to achieve regional revenue target - $30m
- Established a local presence and premises in the Hunter region
- Maintain existing business relationships with blue chip clients including Sydney Water, Hunter Water, Roads and Maritime Services, ARTC and Transport for NSW/Sydney Trains
- Developed and implemented effective business strategies, successful marketing campaigns and strategic tendering and bid writing
- Upgraded CRM system and integrated revised reporting modules to improve and automate monthly reporting, marketing activities and internal communications
- Successful negotiation of contractual commercial terms with Local Government, Regional Water Authorities and Tier 1 Contractors
Work Experience
SALES AND MARKETING MANAGER
Jaskolski, Waelchi and Yundt
2016-2017
- The daily management of the sales team, control of KPI's,training, control and manage of the commercial team, marketing and customer
- Negotiation of wholesalers and purchasing decision makers
- Direct responsibility of the Mixed Network of Sales, Pharmacies and Hospital Sales team, composed by 62 people.
Work Experience
Sales and Marketing Manager
Erudite
2021-2022
- Delivered a 200%+ revenue increase in the las 3 years by developing the sales and marketing strategic planning and implementation
- Increased 40% lead generation and 50% sales conversion rates through Marketing strategies (including online marketing and other channels)
- Increased profit margins by 20% in the last quarter by creating competitive advantage launching a new product range
- Enhanced operational performance by using automation and systems reducing 30% costs while increasing revenue and profitability
Work Experience
Sales and Marketing Manager
Innovation Arch
2012-2014
- Grew the business revenue 35% yearly, generating $1.4M in new business while coordinated IT development staff
- Increased the average marginal value of customers by 30%
- Increased lead generation by 17% and sales conversion by 25% by implementing digital marketing strategies
Work Experience
Sales and Marketing Manager - Americas
Cipher Publishing
2017-2021
- Increased business 40% in 6 years for $10 million in gross sales
- Managed accounts & sales team across $40 million product portfolio
- Maintained full P&L (profit & loss) responsibility for defined segment
- Transformed business unit to increase responsiveness
- Secured $250k annual cost savings for global procurement program
- Identified opportunities in Canada and Mexico resulting in $400k in new sales
Work Experience
Sales and Marketing Manager
Bravura Inc
2016-2020
- Created content that increased lead conversion by 15%
- Developed digital and print marketing campaigns to enhance customerexperience which increased purchase loyalty by 20%
- Generated highest revenue of the sales team with conversion rates >20 %
- Managed more than 100 accounts and 400 leads
- Held webinars and represented the company as a speaker at panels
- Self-drivenly developed a semi-automated E-Mail follow-up process embedded into CRM system which increased efficiency by 20%
Work Experience
Sales and Marketing Manager
Aexie Swarm
2012-2014
- Doubled the revenues (partly via M&A) that reached + 40M Euro.
- Managed wholesale accounts and clients across 5 brands
- Gained 4 major clients in 8 months
- Promoted from Assistant Account Executive to AE in 2 years
- Managed 3 staff and Jumped over seven-fold Tracoe and three-fold Nutricia sales.
Work Experience
Sales and Marketing Manager
Miller - Windler
2009-2014
- Sales Rep contract review and sales network renewal for all Italy;
- Led of the launch of a big and innovative project based on magnetic resonance applied in molecular diagnostic field;
- Scientific team (2 Product Managers and 2 Product Specialists) and public tender office manager.
Work Experience
Sales and Marketing Manager - Switzerland / Austria
Bonefete Fun
2017-2018
- Define the “where to play” and “how to win” choices and commercial strategy to drive omni-channel business growth, improve profitability, and sustain competitive advantage of the Premium portfolio generating yearly business growth of 5 to 7% in a stable market
- Define and lead the deployment of local marketing plans to grow brand awareness and customer experience in on-trade and off-trade (6 categories - more than 50 brands) development of a new sales model for whisky limited edition
- Stock, forecasts & Portfolio management, revenue and pricing strategies
- Implement Media and Influencers community, through custom-made local happenings and national events
- in charge of On-trade (HoReCa) and off-trade retailers with regular increase of listings and Points of sales.
PRO TIP
Check the Sales And Marketing Manager job description for inspiration. Look for similarities between your employer’s values and your experience.
Action Verbs for your Sales And Marketing Manager Resume
At Enhancv, we went through countless Sales And Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.
Recommended reads:
Sales And Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Sales And Marketing Manager resume
HARD SKILLS
- Salesforce
- MS Office
- CRM
- Forecasting
- Cold Calling
- Business Development
- Customer Service
- Project Management
SOFT SKILLS
- Relationship Building
- Time Management
- Storytelling
- Research / Information Gathering.
- Critical Thinking
- Problem Solving.
- Tech Savvy
- Networking
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Sales And Marketing Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Sales And Marketing Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Sales And Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Sales And Marketing Manager Resume Summary Best Practices
Checklist: What to include in your Sales And Marketing Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
Resume Summary Formula:
[Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Sales And Marketing Manager resume
The Complete Sales Skills Master Class - Sales Marketing B2B
Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills
Product Marketing | Become A Product Marketing Manager 2021
Know how to turn product marketing into a conversion and sales engine for your company
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Digital Marketing Strategy - Profitable Sales Funnel Mastery
Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences.
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Sales And Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Sales And Marketing Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Sales And Marketing Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Sales And Marketing Manager resume:
Sales And Marketing Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Sales And Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Sales And Marketing Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov
8 minute read
Updated on 2022-03-25
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