Most entry level digital marketing resume submissions fail because they list tools and class projects without a clear campaign goal, audience, or measurable impact. That hurts in today's hiring process, where ATS screening and fast recruiter scans filter out vague, generic applications.
A strong resume shows what you changed, not just what you used. Understanding how to make your resume stand out starts with highlighting outcomes like improving click-through rate, lowering cost per click, growing email sign-ups, increasing organic traffic, or lifting conversion rate on a landing page. You tie results to scope, timeline, and the business goal.
Key takeaways
- Quantify campaign outcomes like conversion rate, cost per lead, and traffic growth in every bullet.
- Choose a hybrid format if you lack full-time experience so skills surface first.
- Tailor each resume to the job post's exact tools, channels, and KPIs.
- Include certifications like Google Analytics and HubSpot to prove hands-on platform knowledge.
- Show skills in context through experience bullets, not just in a standalone list.
- Use Enhancv to turn vague task descriptions into measurable, recruiter-ready resume bullets.
- Stop using AI once your resume accurately reflects real experience—never inflate claims.
How to format a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Recruiters screening entry-level digital marketing resumes prioritize relevant skills (SEO, paid media, analytics, content platforms), certifications, and any measurable results from internships, freelance projects, or coursework. Your resume format determines how quickly a recruiter can spot those signals, so choosing the right structure directly affects whether you make it past the initial scan.
I have significant experience in this role—which format should I use?
Use a reverse-chronological format to lead with your most recent and relevant digital marketing experience. Do:
- Highlight increasing scope and ownership across campaigns, channels, or team coordination.
- Feature role-specific tools and domains prominently—Google Ads, GA4, Meta Business Suite, email automation platforms, SEO tools like Ahrefs or SEMrush.
- Quantify outcomes tied to business impact: traffic growth, cost-per-acquisition improvements, conversion rate lifts, or revenue influenced.
I'm junior or switching into this role—what format works best?
Use a hybrid format that leads with a focused skills section, followed by any relevant experience listed in reverse-chronological order. Do:
- Place core digital marketing skills—SEO, Google Analytics, content management systems, social scheduling tools—near the top of your resume so they're visible within seconds.
- Include projects, internships, freelance work, or academic campaigns as experience entries, even if they weren't traditional jobs.
- Connect every action to a clear outcome so recruiters see capability, not just participation.
When does a functional resume make sense?
A functional format can work in a narrow set of situations for entry-level digital marketing candidates:
- You're pivoting from an unrelated field and have built digital marketing skills entirely through certifications, bootcamps, or self-directed projects with no formal work history to list.
- You have a significant resume gap but completed hands-on work during that time—such as managing a brand's social media, running ad experiments, or building an SEO-driven blog.
- You have freelance or volunteer digital marketing experience that doesn't fit neatly into a traditional employment timeline.
With your resume's format established, the next step is choosing the right sections to fill it with.
What sections should go on a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Recruiters expect to see a clean, results-focused entry level digital marketing resume that highlights measurable campaign support, channel familiarity, and proof you can execute and learn fast. Knowing what to put on a resume helps you prioritize the sections that matter most for this role.
Use this structure for maximum clarity:
- Header
- Summary
- Experience
- Skills
- Projects
- Education
- Certifications
- Optional sections: Awards, volunteering, languages
Strong experience bullets should emphasize campaign impact, measurable outcomes, scope of channels supported, and results tied to traffic, leads, conversions, or engagement.
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Now that you know which sections to include on an entry level digital marketing resume, the next step is learning how to write your entry level digital marketing resume experience so each section supports your qualifications.
How to write your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume experience
Your experience section is where you prove you can do the work—not just describe it. Whether you've held internships, freelance gigs, or your first full-time role, focus on campaigns you launched, content you published, and tools you used to drive real results. Hiring managers reviewing entry level digital marketing resumes prioritize demonstrated impact over descriptive task lists. Building a targeted resume ensures every bullet connects to the specific role you're pursuing.
Each entry should include:
- Job title
- Company and location (or remote)
- Dates of employment (month and year)
Three to five concise bullet points showing what you owned, how you executed, and what outcomes you delivered:
- Ownership scope: the specific channels, campaigns, content calendars, audience segments, or social media accounts you were directly accountable for in your entry level digital marketing role.
- Execution approach: the platforms, analytics dashboards, scheduling tools, SEO techniques, or paid media methods you used to plan, launch, and optimize marketing initiatives.
- Value improved: changes to engagement rates, organic reach, conversion performance, content quality, brand consistency, or cost efficiency that resulted from your work.
- Collaboration context: how you coordinated with designers, copywriters, sales teams, clients, or external vendors to align messaging, meet deadlines, and execute integrated digital campaigns.
- Impact delivered: outcomes framed as tangible results—growth in audience size, lift in campaign performance, revenue influenced, or leads generated—rather than a list of daily tasks you completed.
Experience bullet formula
A entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing experience example
✅ Right example - modern, quantified, specific.
Digital Marketing Coordinator
BrightNest Home Goods | Austin, TX
2024–2025
Direct-to-consumer home organization brand selling across Shopify and Amazon with a lean, in-house marketing team.
- Launched eight email campaigns in Klaviyo using segmented lists and A/B tests, increasing click-through rate from 2.1% to 3.0% and generating $18.4K in attributed revenue.
- Optimized paid social in Meta Ads Manager by refreshing creatives with the designer and tightening audiences, lowering cost per acquisition by 14% while maintaining weekly spend of $3K.
- Built a Looker Studio dashboard pulling from Google Analytics 4 and Shopify to track channel performance, cutting weekly reporting time from three hours to forty-five minutes.
- Improved on-page search visibility by updating twenty product pages with keyword-aligned titles, meta descriptions, and internal links, lifting organic sessions by 17% over eight weeks.
- Coordinated UTM governance with the product manager and web developer, reducing unattributed traffic in Google Analytics 4 by 22% and improving campaign-level reporting accuracy.
Now that you've seen how to structure your experience effectively, let's focus on tailoring each bullet point to match the specific role you're applying for.
How to tailor your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume experience
Recruiters evaluate your resume through a combination of human review and applicant tracking systems (ATS), so alignment with the job posting is critical. Tailoring your resume to the job description ensures the right skills, tools, and accomplishments surface quickly during both screening methods.
Ways to tailor your entry level digital marketing experience:
- Match the exact platform names listed such as Google Analytics or HubSpot.
- Mirror the social media channels the posting specifically references.
- Use the same terminology for campaign types like PPC or SEO.
- Reflect the KPIs the role prioritizes such as CTR or ROAS.
- Include any industry or vertical experience the employer highlights.
- Emphasize content creation workflows described in the job description.
- Highlight A/B testing or data reporting frameworks the posting mentions.
- Reference collaboration with sales or design teams if specified.
Tailoring means connecting your real accomplishments to the language and priorities in the job description, not forcing in keywords where they don't belong.
Resume tailoring examples for entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing
| Job description excerpt | Untailored | Tailored |
|---|---|---|
| "Manage and schedule content across social media platforms including Instagram, TikTok, and LinkedIn using Hootsuite." | Managed social media accounts and posted content regularly. | Scheduled and published 15+ weekly posts across Instagram, TikTok, and LinkedIn using Hootsuite, growing combined follower count by 22% in six months. |
| "Assist with SEO keyword research and on-page optimization to improve organic search rankings." | Helped with website content and digital projects. | Conducted SEO keyword research using SEMrush and optimized on-page elements—meta titles, headers, and alt text—contributing to a 17% increase in organic traffic over one quarter. |
| "Support the execution of email marketing campaigns in HubSpot, including A/B testing subject lines and tracking open rates." | Assisted the marketing team with various email communications. | Built and deployed bi-weekly email campaigns in HubSpot, A/B tested subject lines across a 12,000-subscriber list, and improved average open rates from 18% to 26%. |
Once you tailor your entry level digital marketing resume experience to match the role, the next step is to quantify your entry level digital marketing achievements so hiring managers can see the impact you delivered.
How to quantify your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing achievements
Quantifying your work proves you drove results, not just activity. Focus on numbers tied to conversions, cost, speed, and quality: click-through rate, conversion rate, cost per lead, lead volume, email performance, and time saved through better workflows.
Quantifying examples for entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing
| Metric | Example |
|---|---|
| Conversion rate | "Improved landing page conversion rate from 2.1% to 2.8% by rewriting headlines and testing two layouts in Google Optimize." |
| Cost per lead | "Reduced cost per lead from $24 to $18 by adding negative keywords and tightening match types in Google Ads across three campaigns." |
| Email engagement | "Raised email click-through rate from 1.9% to 3.1% by segmenting audiences in Mailchimp and A/B testing subject lines weekly." |
| Lead volume | "Generated 120 marketing-qualified leads in six weeks by launching a gated guide and tracking form submissions in HubSpot." |
| Cycle time | "Cut weekly reporting time from three hours to 45 minutes by building a Google Looker Studio dashboard connected to Google Analytics." |
Turn vague job duties into measurable, recruiter-ready resume bullets in seconds with Enhancv's Bullet Point Generator.
Once you've crafted strong, results-driven bullet points, the next step is ensuring your skills section highlights the right mix of hard and soft skills that align with the role.
How to list your hard and soft skills on a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Your skills section shows you can execute core marketing tasks with the right tools, and recruiters and applicant tracking systems (ATS) scan this section for role keywords, so aim for a balanced mix of hard skills and job-specific soft skills.
entry level digital marketing roles require a blend of:
- Product strategy and discovery skills.
- Data, analytics, and experimentation skills.
- Delivery, execution, and go-to-market discipline.
- Soft skills.
Your skills section should be:
- Scannable (bullet-style grouping).
- Relevant to the job post.
- Backed by proof in experience bullets.
- Updated with current tools.
Place your skills section:
- Above experience if you're junior or switching careers.
- Below experience if you're mid/senior with strong achievements.
Hard skills
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Ads, Meta Ads Manager
- Search engine optimization keyword research
- On-page search engine optimization
- Email marketing automation
- Marketing funnel reporting
- A/B testing and experimentation
- UTM tracking and attribution
- Content calendar management
- Canva, Adobe Creative Cloud
- HubSpot customer relationship management (CRM)
Soft skills
- Write clear, on-brand copy
- Turn data into next steps
- Prioritize tasks by impact
- Manage deadlines and handoffs
- Collaborate with designers and sales
- Ask focused, outcome-driven questions
- Document processes and learnings
- Present results to stakeholders
- Take feedback and iterate fast
- Own tasks end-to-end
- Spot risks early and escalate
- Balance speed with accuracy
How to show your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing skills in context
Skills shouldn't appear only in lists.
They should be demonstrated in:
- Your summary (high-level professional identity)
- Your experience (proof through outcomes)
Here's how that looks in practice. You can also explore common resume skills by role to see which ones hiring managers expect for digital marketing positions.
Summary example
Recent marketing graduate with hands-on experience in SEO, Google Analytics, and social media scheduling. Managed a university blog that grew organic traffic by 35% in six months. Eager to bring data-driven content strategies to a collaborative team.
- Reflects an entry-level experience stage
- Names specific, role-relevant tools
- Leads with a measurable outcome
- Signals teamwork and eagerness to grow
Experience example
Digital Marketing Coordinator
BrightLeaf Media | Remote
June 2023–May 2024
- Scheduled and optimized posts across Instagram and LinkedIn using Buffer, increasing follower engagement by 22% over four months.
- Collaborated with the content team to audit on-page SEO for 40+ blog posts, improving average keyword rankings by 15 positions.
- Built monthly Google Analytics reports tracking traffic sources, which helped leadership reallocate 10% of the ad budget to higher-performing channels.
- Every bullet includes a measurable outcome
- Skills surface naturally through real tasks
Once you’ve shown your entry level digital marketing skills in context, you can use the same evidence to write an entry level digital marketing resume with no experience.
How do I write a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume with no experience
How do I write a entry level digital marketing
Even without full-time experience, you can demonstrate readiness through:
- Class marketing campaign projects
- Personal blog growth experiments
- Volunteer social media management
- Internship or job shadowing
- Google Analytics dashboard practice
- Email newsletter for student club
- Paid ads sandbox campaigns
- Portfolio of content and reports
Our guide on writing a resume without work experience covers additional strategies for showcasing your value when your job history is limited.
Focus on:
- Measurable campaign results and metrics
- Tools: Google Analytics, Google Ads
- Clear portfolio links and samples
- Channel experience across industries
Resume format tip for entry-level entry level digital marketing
Use a combination format for an entry level digital marketing candidate because it highlights skills, projects, and tools before limited work history. Do:
- Put projects above work history.
- Add metrics to every project bullet.
- List tools next to each project.
- Link a portfolio with samples.
- Tailor keywords to each job.
- Built a student club email newsletter in Mailchimp, A/B tested subject lines, and increased open rate from 22% to 31% in four sends.
Now that you've structured your resume to highlight relevant strengths despite limited experience, it's time to ensure your education section reinforces your qualifications effectively.
How to list your education on a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Your education section helps hiring managers confirm you have foundational knowledge in marketing, communications, or analytics. For an entry level digital marketing resume, relevant coursework and strong academics can set you apart when experience is limited.
Include:
- Degree name
- Institution
- Location
- Graduation year
- Relevant coursework (for juniors or entry-level candidates)
- Honors & GPA (if 3.5 or higher)
Skip month and day details—list the graduation year only.
Here's a strong education entry tailored to an entry level digital marketing resume:
Example education entry
Bachelor of Science in Marketing
University of North Texas, Denton, TX
Graduated 2024
GPA: 3.7/4.0
- Relevant coursework: Digital Advertising, Consumer Behavior, SEO & Content Strategy, Marketing Analytics, Social Media Management
- Honors: Dean's List (six semesters), Marketing Excellence Award
How to list your certifications on a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Certifications show your commitment to learning, prove tool proficiency, and signal industry relevance for an entry level digital marketing resume. List them in a consistent format so recruiters can scan credentials fast.
Include:
- Certificate name
- Issuing organization
- Year
- Optional: credential ID or URL
- Put certifications below education when your degree is recent and more relevant than older or general certificates.
- Put certifications above education when they are recent, role-specific, or required for the entry level digital marketing job.
Best certifications for your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
Google Analytics Certification (GA4) Google Ads Search Certification HubSpot Content Marketing Certification HubSpot Email Marketing Certification Meta Certified Digital Marketing Associate Semrush SEO Toolkit Course Certification Hootsuite Social Marketing Certification
Once you’ve listed your certifications clearly, you can use that same evidence of skills to write an entry level digital marketing resume summary that highlights your strongest qualifications.
How to write your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume summary
Your resume summary is the first thing a recruiter reads, so it needs to earn their attention fast. A strong opening signals you're relevant, capable, and ready to contribute from day one.
Keep it to three to four lines, with:
- Your title and relevant experience, even if it comes from internships or coursework.
- The marketing domain you focus on, such as social media, content, SEO, or paid ads.
- Core tools and platforms like Google Analytics, HubSpot, Meta Ads Manager, or Mailchimp.
- One or two quantified achievements that show early impact.
- Soft skills tied to real outcomes, such as collaboration that improved campaign turnaround time.
PRO TIP
At the entry level, prioritize specific skills, tools, and measurable contributions over broad claims. Recruiters want to see you can execute. Avoid phrases like "passionate self-starter" or "eager to learn." Instead, show what you've already done—even from academic projects or internships. One real metric beats three vague adjectives.
Example summary for a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing
Entry level digital marketer with hands-on experience in SEO and social media management. Grew a brand's Instagram engagement by 35% during a six-month internship using Meta Business Suite and Canva.
Optimize your resume summary and objective for ATS
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With your summary crafted to highlight your value, it's time to ensure your resume header presents the essential contact and professional details that make you easy to identify and reach.
What to include in a entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume header
A resume header is the contact and identity block at the top of your resume, and it helps recruiters find, trust, and screen you fast for entry level digital marketing roles.
Essential resume header elements
- Full name
- Tailored job title and headline
- Location
- Phone number
- Professional email
- GitHub link
- Portfolio link
A LinkedIn link helps recruiters verify experience quickly and supports screening with consistent dates, titles, and work samples.
Do not include photos on a entry level digital marketing resume unless the role is explicitly front-facing or appearance-dependent.
Match your header job title to the posting and keep every link active, relevant, and easy to read on one line.
Entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume header
Jordan Lee
Entry level digital marketing specialist | Paid social and email marketing
Austin, TX
(512) 555-12XX
your.name@enhancv.com
github.com/yourname
yourwebsite.com
linkedin.com/in/yourname
Once you’ve covered the essentials in your entry level digital marketing resume header, add targeted additional sections to reinforce your qualifications and round out your application.
Additional sections for entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resumes
When your work experience is thin, additional sections help you stand out by showcasing relevant skills, interests, and credibility that hiring managers value.
Include these sections on your entry level digital marketing resume:
- Certifications (Google Ads, HubSpot, Meta Blueprint)
- Languages
- Relevant coursework
- Hobbies and interests
- Digital portfolio or personal projects
- Volunteer experience
- Publications or blog contributions
Once you've rounded out your resume with the right supporting sections, it's worth pairing it with a strong cover letter to give your application the best chance of landing an interview.
Do entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resumes need a cover letter
Entry level digital marketing resumes don't always need a cover letter, but it often helps in competitive roles. If you're wondering what is a cover letter and when it matters, it can meet hiring expectations when the job post asks for one or when the team screens for writing skills.
Use a cover letter to add context and make your entry level digital marketing application easier to assess:
- Explain role or team fit by matching your skills to the channel mix, tools, and goals in the entry level digital marketing job post.
- Highlight one or two relevant projects or outcomes, and include metrics like click-through rate, conversion rate, or cost per acquisition when you have them.
- Show understanding of the product, users, or business context by referencing the audience, positioning, and funnel stage you'd support in entry level digital marketing.
- Address career transitions or non-obvious experience by mapping transferable work to entry level digital marketing tasks, like reporting, testing, or content production.
Drop your resume here or choose a file.
PDF & DOCX only. Max 2MB file size.
Once you’ve covered what to do for an entry level digital marketing resume and why a cover letter still matters, the next step is using AI to improve your entry level digital marketing resume more efficiently and consistently.
Using AI to improve your entry level digital marketing" No changes needed — all words in this title are regular English words that stay lowercase. entry level digital marketing resume
AI can sharpen your resume's clarity, structure, and impact. It helps you find stronger phrasing and tighter bullets. But overuse strips out your authentic voice. Once your content feels clear and aligned with the role, step away from AI. For specific guidance, check out these ChatGPT resume writing prompts designed to improve each section of your resume.
Here are practical prompts you can copy and paste to strengthen specific sections:
Sharpen your summary
Quantify experience bullets
Align skills to job posts
Strengthen action verbs
Tighten project descriptions
Improve education details
Optimize certification mentions
Remove filler language
Tailor for ATS clarity
Check overall consistency
Conclusion
A strong entry level digital marketing resume shows impact, not tasks. Highlight measurable outcomes, role-specific skills, and tools, such as analytics, content, email, search, and paid social. Use clear headings, consistent formatting, and tight bullets that recruiters can scan fast.
Keep your entry level digital marketing story focused on results and readiness. Match your skills to the role, prioritize your strongest projects, and quantify performance whenever you can. With a clean structure and proof of outcomes, you’ll compete well in today’s market.
