Why Eric’s Creative Marketing Resume Works
This resume does three things well, here’s what makes it a great example for a creative marketing resume.
Step 1: It tells a story
The headline under Eric’s name starts it off, telling you how his career has evolved and what has remained consistent. This frames the entire rest of the resume. When you see the more unconventional elements, Eric has already told you that he’s a performer at heart, so a more creative resume makes sense.
Step 2: It starts a conversation
This resume is clearly designed as a starting point for a conversation. Instead of going into the details of every single campaign he’s run, it seeks to show you the enormous variety of projects Eric has worked on. That increases the likelihood one of those projects will stand out and serve as a starting point for a conversation.
Step 3: It catches your eye
From the section titles to the interesting photo, Eric’s resume seeks to have its own style that makes it stand out. The average recruiter certainly isn’t likely to confuse Eric with another applicant.