10 Merchandising Manager Resume Examples & Guide for 2026

A merchandising manager plans assortments, pricing, and promotions to boost revenue and keep inventory aligned with customer demand. Emphasize the following ATS-friendly resume keywords: assortment planning, inventory management, Excel, category ownership, improved sell-through.

Explore or generate more examples

Stars

Many merchandising manager resume drafts fail because they list tasks and tools without proving commercial impact. That gets buried in applicant tracking system screening and lost in rapid recruiter scans when competition is tight.

A strong resume shows how you drove results, not what you touched. Knowing how to make your resume stand out starts with highlighting sales lift, margin gains, inventory turns, forecast accuracy, on-time launches, category growth, and reduced markdowns across stores or channels.

Checklist icon
Key takeaways
  • Quantify every experience bullet with metrics like sell-through, margin, inventory turns, or revenue lift.
  • Use reverse-chronological format for experienced candidates and hybrid format for career changers.
  • Tailor resume language to mirror each job posting's specific tools, KPIs, and terminology.
  • Place skills above experience when junior, below experience when your achievements speak louder.
  • Tie every listed skill to a measurable outcome in your summary or experience section.
  • Build your resume faster with Enhancv, then refine AI-generated content to match real experience.
  • Pair your resume with a cover letter when targeting a specific brand or explaining transitions.

Job market snapshot for merchandising managers

We analyzed 419 recent merchandising manager job ads across major US job boards. These numbers help you understand salary landscape, top companies hiring, regional hotspots at a glance.

What level of experience employers are looking for merchandising managers

Years of ExperiencePercentage found in job ads
1–2 years33.4% (140)
3–4 years8.4% (35)
5–6 years5.5% (23)
7–8 years2.6% (11)
10+ years1.0% (4)
Not specified49.2% (206)

Merchandising manager ads by area of specialization (industry)

Industry (Area)Percentage found in job ads
Finance & Banking83.5% (350)
Retail & E-commerce7.6% (32)
Healthcare5.0% (21)

Top companies hiring merchandising managers

CompanyPercentage found in job ads
Five Below, Inc.31.7% (133)
Ulta Beauty, Inc.30.8% (129)
Urban Outfitters3.6% (15)

Role overview stats

These tables show the most common responsibilities and employment types for merchandising manager roles. Use them to align your resume with what employers expect and to understand how the role is structured across the market.

Day-to-day activities and top responsibilities for a merchandising manager

ResponsibilityPercentage found in job ads
Microsoft office33.2% (139)
Apple devices24.6% (103)
Point of sale system20.5% (86)
Excel7.9% (33)
Point of sale7.9% (33)
Powerpoint3.8% (16)
Word3.8% (16)
Project management3.6% (15)
Microsoft excel1.9% (8)
Scheduling1.9% (8)
Autocad1.7% (7)
Microsoft word1.4% (6)

How to format a merchandising manager resume

Recruiters evaluating merchandising manager candidates prioritize evidence of strategic planning ability, cross-functional collaboration, and measurable impact on revenue, inventory performance, or sell-through rates. A clear, well-structured resume format ensures these signals surface quickly during both automated screening and the initial human review.

resume Summary Formula icon
I have significant experience in this role—which format should I use?

Use a reverse-chronological format to present your merchandising management career in a clear, progression-driven narrative. Do:

  • Lead each role entry with your scope of ownership—categories managed, team size, budget authority, and number of retail locations or channels you influenced.
  • Highlight proficiency in merchandising-specific tools and domains such as planogram software, assortment planning platforms, demand forecasting models, and vendor negotiation frameworks.
  • Quantify business impact in every bullet using metrics tied to revenue growth, margin improvement, inventory turnover, or markdown reduction.
Example bullet: "Directed seasonal assortment strategy across 120+ retail locations, increasing category sell-through by 18% and reducing end-of-season markdowns by $2.4M year over year."

resume Summary Formula icon
I'm junior or switching into this role—what format works best?

A hybrid format works best because it lets you lead with relevant merchandising skills while still providing a concise work history that shows progressive responsibility. Do:

  • Place a dedicated skills section near the top of your resume featuring merchandising competencies such as assortment planning, visual merchandising standards, retail analytics, and vendor coordination.
  • Include projects or transitional experience—such as managing a product launch, building a planogram, or leading a category review—even if they occurred outside a formal merchandising manager title.
  • Connect every action to an outcome so recruiters can see the throughline from skill to contribution.
Example scaffold: Retail analytics (skill) → Built a weekly sell-through dashboard tracking 500+ SKUs across three regions (action) → Enabled buyers to reallocate $350K in open-to-buy toward top-performing categories (result).

resume Summary Formula icon
Why not use a functional resume?

A functional format strips away the timeline and context recruiters need to evaluate how your merchandising skills developed, making it harder to verify growth, accountability, and consistent performance. A functional resume may be worth considering only if you're making a career change into merchandising from a related field (such as buying, retail operations, or supply chain), have limited direct work history, or need to address a significant employment gap—but even then, every skill listed must be tied to a specific project or measurable outcome rather than presented in isolation.

Once your layout and formatting choices are in place, the next step is deciding which sections to include so each one reinforces your qualifications effectively.

What sections should go on a merchandising manager resume

Recruiters expect to see a clean, results-focused resume that shows how you drive sales, margin, and inventory performance across categories. Understanding what to put on a resume helps you prioritize the sections that matter most.

Use this structure for maximum clarity:

  • Header
  • Summary
  • Experience
  • Skills
  • Projects
  • Education
  • Certifications
  • Optional sections: Awards, Leadership, Languages

Strong experience bullets should emphasize measurable impact—sales lift, margin gains, inventory turns, forecast accuracy, and the scope of categories, stores, and budgets you owned.

Is your resume good enough?

Drop your resume here or choose a file. PDF & DOCX only. Max 2MB file size.

Privacy guaranteed

Once you’ve organized your resume with the right sections, the next step is to write your merchandising manager experience so each role clearly supports that structure.

How to write your merchandising manager resume experience

The work experience section is where you prove you've done the work—planned assortments, managed vendor relationships, optimized product placement, and driven revenue through strategic merchandising decisions. Hiring managers prioritize demonstrated impact over descriptive task lists, so every bullet should connect what you owned to the measurable outcomes you delivered.

Each entry should include:

  • Job title
  • Company and location (or remote)
  • Dates of employment (month and year)

Three to five concise bullet points showing what you owned, how you executed, and what outcomes you delivered:

  • Ownership scope: the product categories, assortment plans, vendor portfolios, pricing strategies, inventory systems, or merchandising teams you were directly accountable for.
  • Execution approach: the tools, frameworks, and methods you relied on—planogram software, demand forecasting models, merchandise planning platforms, open-to-buy systems, or data analytics dashboards—to inform decisions and execute merchandising strategies.
  • Value improved: the specific improvements you drove in sell-through rates, inventory turnover, margin performance, stockout reduction, markdown optimization, or visual merchandising standards across your categories or channels.
  • Collaboration context: how you partnered with buyers, supply chain teams, marketing, store operations, e-commerce managers, or external vendors to align merchandising plans with broader business goals.
  • Impact delivered: the business outcomes your work produced, expressed through revenue growth, profitability gains, market expansion, improved product availability, or customer experience enhancements rather than routine activity descriptions.

resume Summary Formula icon
Experience bullet formula
Action verb + technology + what you built/fixed + measurable result

A merchandising manager experience example

✅ Right example - modern, quantified, specific.

Merchandising Manager

Everlane | San Francisco, CA

2022–Present

Direct-to-consumer apparel brand with a high-velocity seasonal calendar and weekly product drops.

  • Owned seasonal assortment planning across Women’s and Accessories using Excel, Tableau, and an ERP (enterprise resource planning) system; improved full-price sell-through by 9% and reduced end-of-season markdown exposure by 6%.
  • Built and maintained line plans, open-to-buy, and SKU productivity dashboards in Tableau; cut weekly reporting time by 70% and improved forecast accuracy by 8% in partnership with finance and data analytics.
  • Optimized onsite merchandising with Adobe Analytics and Optimizely A/B tests—homepage modules, collection ordering, and filters—lifting conversion rate by 1.4% and revenue per session by 3.1% with design and product management.
  • Negotiated buy quantities and replenishment triggers with sourcing and supply chain using demand signals from Shopify, inventory aging, and lead-time constraints; reduced stockouts by 18% and improved in-stock rate to 96% on top fifty styles.
  • Launched a size-inclusivity capsule by aligning product development, merchandising, and marketing calendars; delivered $2.6M in first-quarter revenue and exceeded gross margin targets by 1.2 points.

Now that you've seen how a strong experience section comes together, let's look at how to adjust yours to match the specific role you're targeting.

How to tailor your merchandising manager resume experience

Recruiters evaluate your merchandising manager resume through both applicant tracking systems and manual review. Tailoring your resume to the job description ensures your qualifications register with both.

Ways to tailor your merchandising manager experience:

  • Match planogram software and inventory management systems listed in the posting.
  • Use the exact terminology for visual merchandising standards the employer references.
  • Mirror sell-through rates or margin KPIs the job description specifies.
  • Incorporate retail channel or product category experience the role requires.
  • Highlight vendor negotiation or supplier collaboration frameworks they mention.
  • Reflect seasonal planning or assortment strategy methodologies from the posting.
  • Emphasize cross-functional coordination with buying and marketing teams if referenced.
  • Include compliance with brand guidelines or pricing accuracy standards when noted.

Tailoring means aligning your real accomplishments with what the employer prioritizes—not forcing keywords where they don't belong.

Resume tailoring examples for merchandising manager

Job description excerptUntailoredTailored
Develop and execute seasonal merchandising plans across 200+ retail locations using planogram software (Blue Yonder) to maximize sell-through rates.Helped create merchandising plans for retail stores to improve sales.Developed and executed seasonal merchandising plans across 215 retail locations, leveraging Blue Yonder planogram software to increase sell-through rates by 18% year over year.
Analyze weekly POS data and inventory turnover metrics to optimize product assortment and reduce overstock by partnering with buyers and supply chain teams.Reviewed sales data and worked with other teams to manage inventory levels.Analyzed weekly POS data and inventory turnover metrics to refine product assortment across 12 categories, partnering with buyers and supply chain teams to reduce overstock by 22% within two quarters.
Lead cross-functional collaboration with marketing and visual merchandising teams to implement in-store promotional displays that drive a minimum 10% lift in category revenue.Coordinated with different departments on store displays and promotions.Led cross-functional collaboration with marketing and visual merchandising teams to implement 35 in-store promotional displays, driving a 14% lift in category revenue against a 10% target.

Once your experience aligns with the role’s priorities, quantify your merchandising manager achievements to show the measurable impact behind those contributions.

How to quantify your merchandising manager achievements

Quantifying your achievements proves business impact beyond taste and intuition. Focus on revenue lift, margin, sell-through, inventory health, forecast accuracy, and operational speed across categories, channels, and seasons.

Quantifying examples for merchandising manager

MetricExample
Revenue lift"Increased seasonal campaign revenue 14% ($1.2M) by optimizing assortment and placement using Tableau sell-through dashboards across 120 stores."
Margin improvement"Improved gross margin 2.3 points by renegotiating vendor cost and reducing markdown depth, saving $480K across three core categories."
Inventory efficiency"Cut weeks of supply from 9.5 to 7.0 by rebalancing allocations and tightening replenishment rules in SAP, reducing stockouts 18%."
Forecast accuracy"Raised forecast accuracy from 72% to 85% by updating demand drivers and weekly cadence, lowering excess inventory $310K in one quarter."
Compliance risk"Reduced planogram compliance exceptions 41% by launching audit checklists and photo verification, lifting on-shelf availability 6 points in top locations."

Turn vague job duties into measurable, recruiter-ready resume bullets in seconds with Enhancv's Bullet Point Generator.

Once you've crafted strong bullet points to showcase your experience, the next step is ensuring your resume also highlights the right hard and soft skills that merchandising manager roles demand.

How to list your hard and soft skills on a merchandising manager resume

Your skills section shows how you drive assortment, pricing, and inventory outcomes, and recruiters and ATS scan them to confirm fit fast, so aim for a balanced mix of hard skills (tools and methods) and soft skills (cross-functional execution). merchandising manager roles require a blend of:

  • Product strategy and discovery skills.
  • Data, analytics, and experimentation skills.
  • Delivery, execution, and go-to-market discipline.
  • Soft skills.

Your skills section should be:

  • Scannable (bullet-style grouping).
  • Relevant to the job post.
  • Backed by proof in experience bullets.
  • Updated with current tools.

Place your skills section:

  • Above experience if you're junior or switching careers.
  • Below experience if you're mid/senior with strong achievements.

top sections icon

Hard skills

  • Assortment strategy
  • Category management
  • Line planning, SKU rationalization
  • Open-to-buy planning
  • Demand forecasting
  • Inventory optimization
  • Pricing strategy, markdown optimization
  • Promotion planning, calendar management
  • Merchandise financial planning
  • Retail analytics, KPI dashboards
  • A/B testing, test-and-learn
  • Excel, SQL, Tableau, Power BI
top sections icon

Soft skills

  • Cross-functional leadership
  • Stakeholder alignment
  • Vendor negotiation
  • Clear executive updates
  • Data-driven decision-making
  • Trade-off prioritization
  • Ownership of outcomes
  • Fast issue escalation
  • Process improvement mindset
  • Operational follow-through
  • Customer-centric thinking
  • Coaching and delegation

How to show your merchandising manager skills in context

Skills shouldn't live only in a dedicated skills list. Explore resume skills examples to see how merchandising competencies can be woven throughout your application.

They should be demonstrated in:

  • Your summary (high-level professional identity)
  • Your experience (proof through outcomes)

Here's what strong, skill-rich entries look like in practice.

Summary example

Merchandising manager with 10+ years in apparel retail, skilled in assortment planning, vendor negotiation, and JDA software. Led cross-functional teams to boost sell-through rates by 22% while reducing overstock markdowns across 150 store locations.

  • Reflects senior-level career depth
  • Names role-specific tools and methods
  • Anchors claims with clear metrics
  • Highlights leadership as a soft skill
Experience example

Senior Merchandising Manager

Crestwood Retail Group | Chicago, IL

March 2019–August 2024

  • Redesigned seasonal assortment strategy using Oracle Retail, increasing gross margin by 18% across three product categories over two years.
  • Partnered with buying and marketing teams to launch a private-label line, driving $4.2M in first-year revenue.
  • Optimized planogram execution through collaboration with store operations, improving sell-through rates by 15% in underperforming regions.
  • Every bullet includes measurable proof.
  • Skills surface naturally through real outcomes.

Once you’ve tied your merchandising manager strengths to measurable outcomes and real examples, the next step is learning how to write a merchandising manager resume with no experience so you can apply that same approach using coursework, projects, and transferable work.

How do I write a merchandising manager resume with no experience

Even without full-time experience, you can demonstrate readiness through transferable work. If you're building a resume without work experience, focus on projects and skills that prove merchandising potential:

  • Retail associate replenishment ownership
  • Student store buying committee role
  • Inventory audits and cycle counts
  • Planogram resets and compliance checks
  • Excel sales and margin analysis
  • Shopify or Square product setup
  • Visual merchandising portfolio projects
  • Vendor quotes and purchase orders

Focus on:

  • Sales lift and margin impact
  • Assortment decisions backed by data
  • Inventory accuracy and availability
  • Planogram execution and compliance

resume Summary Formula icon
Resume format tip for entry-level merchandising manager

Use a combination resume format to spotlight projects and skills before work history, since your impact lives in coursework, retail, and portfolio work. Do:

  • Lead with a "Projects" section.
  • Quantify outcomes: sales, shrink, turns.
  • Mirror merchandising manager keywords from postings.
  • Name tools: Excel, Shopify, Tableau.
  • Add planogram and inventory examples.
Example project bullet:
  • Built an Excel sales, margin, and sell-through tracker for a student store assortment review, cutting slow-mover stock by 18% in six weeks.

Once you've positioned your transferable skills and relevant experiences to compensate for a non-traditional background, the next step is ensuring your education section reinforces your qualifications effectively.

How to list your education on a merchandising manager resume

Your education section helps hiring teams confirm you have the foundational knowledge in business, retail, or marketing that a merchandising manager role demands.

Include:

  • Degree name
  • Institution
  • Location
  • Graduation year
  • Relevant coursework (for juniors or entry-level candidates)
  • Honors & GPA (if 3.5 or higher)

Skip month and day details—list the graduation year only.

Here's a strong education entry tailored for a merchandising manager resume:

Example education entry

Bachelor of Science in Marketing

University of Wisconsin–Madison, Madison, WI

Graduated 2019

GPA: 3.7/4.0

  • Relevant Coursework: Retail Buying Strategies, Consumer Behavior, Supply Chain Management, Visual Merchandising
  • Honors: Dean's List (six consecutive semesters), Beta Gamma Sigma Business Honor Society

How to list your certifications on a merchandising manager resume

Certifications on a resume show a merchandising manager's commitment to learning, proficiency with key tools, and alignment with retail and supply chain standards. They also signal readiness to lead assortment, pricing, and inventory decisions.

Include:

  • Certificate name
  • Issuing organization
  • Year
  • Optional: credential ID or URL

  • Place certifications below education when they're older, less relevant, or you want to prioritize a recent degree.
  • Place certifications above education when they're recent, highly relevant, or required for the merchandising manager role.
top sections icon

Best certifications for your merchandising manager resume

Certified Professional in Supply Management (CPSM) Certified Supply Chain Professional (CSCP) Certified in Planning and Inventory Management (CPIM) Professional Certified Marketer (PCM) Google Analytics Certification Tableau Desktop Specialist Microsoft Office Specialist: Excel Associate

Once you’ve positioned your credentials where hiring managers can spot them, shift to writing your merchandising manager resume summary so you can frame those qualifications in a clear, results-focused opening.

How to write your merchandising manager resume summary

Your resume summary is the first thing a recruiter reads, so it needs to earn their attention fast. A strong opening frames your merchandising expertise and signals you're worth a closer look.

Keep it to three to four lines, with:

  • Your title and total years of merchandising experience.
  • The domain or retail segment you specialize in, such as apparel, grocery, or e-commerce.
  • Core skills like planogram development, inventory management, or assortment planning.
  • One or two quantified wins, such as revenue growth or margin improvement.
  • Soft skills tied to real outcomes, like cross-functional collaboration that streamlined vendor negotiations.

pro tip icon
PRO TIP

At the mid-level manager stage, emphasize your ability to own category performance and lead small teams. Highlight measurable results like sell-through improvements or shrink reduction. Avoid vague phrases like "passionate leader" or "results-driven professional." Recruiters want proof, not personality statements.

Example summary for a merchandising manager

Merchandising manager with six years in specialty retail, skilled in assortment planning and vendor management. Led a 12-SKU category refresh that lifted sell-through rates by 18% in one quarter.

1
2
Optional

Optimize your resume summary and objective for ATS

Get your ATS score, job match, and a better summary or objective.

Drop your resume here or choose a file.
PDF & DOCX only. Max 2MB file size.

Privacy guaranteed

Now that your summary is ready to showcase your expertise, make sure the header above it presents your contact details correctly so recruiters can actually reach you.

What to include in a merchandising manager resume header

A well-crafted resume header lists your key contact and professional links, helping a merchandising manager stand out in searches, build credibility, and pass recruiter screening fast.

Essential resume header elements

  • Full name
  • Tailored job title and headline
  • Location
  • Phone number
  • Professional email
  • GitHub link
  • Portfolio link
  • LinkedIn

A LinkedIn link helps recruiters verify roles, dates, and recommendations quickly, which speeds up screening.

Don't include a photo on a merchandising manager resume unless the role is explicitly front-facing or appearance-dependent.

Use a clear, keyword-aligned merchandising manager title and keep links short so recruiters can scan and contact you in seconds.

Merchandising manager resume header
Jordan Taylor

Merchandising manager | Assortment planning, pricing, and vendor management

Chicago, IL

(312) 555-01XX

jordan.taylor@enhancv.com

github.com/jordantaylor

jordantaylor.com

linkedin.com/in/jordantaylor

Instantly turn your LinkedIn profile into a resume
Create a professional resume from your LinkedIn profile.

Once your top-of-page details are clear and consistent, add the additional sections that support your merchandising manager application and round out the resume.

Additional sections for merchandising manager resumes

When your core experience doesn't fully capture your expertise, additional sections help a merchandising manager stand out with role-specific credibility.

  • Language skills
  • Certifications (e.g., Certified Professional in Supply Management)
  • Industry conferences and trade shows
  • Retail technology proficiencies
  • Awards and recognition
  • Professional associations (e.g., National Retail Federation membership)
  • Volunteer experience in retail or community merchandising initiatives

Once you've strengthened your resume with relevant additional sections, pairing it with a well-crafted cover letter can further set your application apart.

Do merchandising manager resumes need a cover letter

A cover letter isn't required for a merchandising manager, but it helps in competitive searches or when hiring teams expect one. If you're wondering what a cover letter is and when it matters, it can make a difference when your resume needs context, or when you're targeting a specific brand, category, or business model.

Use a cover letter to add context your resume can't show:

  • Explain role and team fit by matching your strengths to the merchandising manager priorities in the posting and the cross-functional partners you'll support.
  • Highlight one or two projects with outcomes, such as margin lift, sell-through gains, inventory turns, or improved assortment performance.
  • Show you understand the product, users, and business context by referencing the customer, channel, price architecture, and seasonal or lifecycle constraints.
  • Address career transitions or non-obvious experience by connecting your past work to merchandising manager responsibilities and naming transferable tools and decisions.

1
2
3
Generate your cover letter for free

First, upload your resume to fully customize your cover letter.

Drop your resume here or choose a file.
PDF & DOCX only. Max 2MB file size.

We will never share your data with 3rd parties or use it for AI model training.

Once you’ve decided whether to include a cover letter to add context beyond your resume, the next step is using AI to strengthen your merchandising manager resume efficiently.

Using AI to improve your merchandising manager resume

AI can sharpen your resume's clarity, structure, and impact. It helps tighten language and highlight results. But overuse dulls authenticity. If you're curious about which AI is best for writing resumes, start with tools that help refine rather than replace your own words. Once your content is clear and role-aligned, step away from AI.

Here are 10 practical prompts to strengthen specific sections of your merchandising manager resume:

  1. Sharpen your summary: "Rewrite my merchandising manager resume summary to highlight leadership scope, product categories managed, and revenue impact in three concise sentences."
  2. Quantify experience bullets: "Review my merchandising manager experience bullets and suggest specific metrics—like sell-through rates, margin improvements, or inventory turns—where I can add measurable results."
  3. Tighten action verbs: "Replace weak or passive verbs in my merchandising manager experience section with strong, precise action verbs tied to planning, execution, and performance."
  4. Align skills section: "Compare my merchandising manager skills list against this job description and flag missing keywords or irrelevant entries I should remove."
  5. Strengthen project descriptions: "Rewrite my merchandising manager project entries to clearly state the business problem, my specific actions, and the measurable outcome."
  6. Improve education relevance: "Suggest how to frame my education section to emphasize coursework or achievements most relevant to a merchandising manager role."
  7. Refine certification entries: "Reformat my merchandising manager certifications to include issuing organizations, dates, and one sentence explaining each credential's relevance to merchandising."
  8. Eliminate redundant phrasing: "Identify and remove filler words, clichés, or redundant phrases across my entire merchandising manager resume without losing important details."
  9. Clarify scope of role: "Rewrite my merchandising manager job descriptions to clearly communicate team size, budget responsibility, and cross-functional collaboration in each position."
  10. Tailor for ATS: "Adjust my merchandising manager resume to naturally incorporate keywords from this job posting without stuffing or awkward phrasing."

Stop using AI once your resume sounds accurate, specific, and aligned with real experience. AI should never invent experience or inflate claims—if it didn't happen, it doesn't belong here.

Conclusion

A strong merchandising manager resume shows measurable outcomes, role-specific skills, and a clear structure. Lead with results like sales lift, margin gains, improved sell-through, and inventory turns. Support them with skills in assortment planning, pricing, vendor management, and cross-functional collaboration.

Keep sections easy to scan, with consistent formatting and focused bullets. This approach shows you can drive performance, manage complexity, and adapt to faster cycles. It positions you as a merchandising manager ready for today’s hiring market and what comes next.

merchandising manager resume example

Looking to build your own Merchandising Manager resume?

Enhancv resume builder will help you create a modern, stand-out resume that gets results
Variety of custom sections
Hassle-free templates
Easy edits
Memorable design
Content suggestions
Rate my article:
10 Merchandising Manager Resume Examples & Guide for 2026
Average: 4.57 / 5.00
(691 people already rated it)
The Enhancv Team
The Enhancv content team is a tight-knit crew of content writers and resume-maker professionals from different walks of life. The team's diverse backgrounds bring fresh perspectives to every resume they craft. Their mission is to help job seekers tell their unique stories through polished, personalized resumes.