As a sales team leader, articulating your diverse skill set and leadership successes in a concise yet impactful way can be a formidable resume challenge. Our guide is tailored to help you distill your experience into compelling bullet points and narrative, ensuring your resume stands out to potential employers.
- Sample industry-leading examples to learn how to write your best resume yet.
- Improve the experience, education, and achievements section of your resume with insights from resume-writing professionals.
- Curate your technical expertise and personality to stand out amongst the pool of candidates.
- Succinctly focus on your unique skill set all through your sales team leader resume.
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Tips and tricks for your sales team leader resume format
Before you start writing your resume, you must first consider its look-and-feel - or resume format . Your professional presentation hence should:
- Follow the reverse-chronological resume format , which incroporates the simple logic of listing your latest experience items first. The reverse-chronological format is the perfect choice for candidates who have plenty of relevant (and recent) experience.
- State your intention from the get-go with a clear and concise headline - making it easy for recruiters to allocate your contact details, check out your portfolio, or discover your latest job title.
- Be precise and simple - your resume should be no more than two pages long, representing your experience and skills that are applicable to the sales team leader job.
- Ensure your layout is intact by submitting it as a PDF. Thus, your resume sections would stay in place, even when assessed by the Applicant Tracker System (ATS).
Different markets have specific resume styles – a Canadian resume, for instance, may require a different approach.
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PRO TIP
List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.
The key to your sales team leader job-winning resume - present your expertise with these sections:
- A header to make your resume more scannable
- Snapshot of who you are as a professional with your resume soft skills, achievements, and summary or objective
- Job advert keywords in the skills section of your resume
- Resume experience quantifying your past job successes with metrics
- A relevant education, certification, and technical sills section to provide background to your technological/software capabilities
What recruiters want to see on your resume:
- Proven track record of consistently meeting or exceeding sales targets
- Leadership experience with the ability to motivate and manage a sales team
- Strong understanding of sales strategies, forecasting, and market analysis
- Excellent communication and negotiation skills for client interactions and team collaboration
- Experience with CRM software and sales performance metrics
Quick formula for writing your sales team leader resume experience section
Have you ever wondered why recruiters care about your sales team leader expertise?
For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.
What is more, the resume work experience section isn't just your work history , but:
- shows what you're capable of achieving based on your past success;
- proves your skills with (oftentimes, tangible) achievements;
- highlights the unique value of what it's like to work with you.
To ensure your resume work experience section is as effective as possible, follow this formula:
- start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.
The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.
Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.
Not sure what we mean by this? Take inspiration from the sales team leader resume experience sections below:
- Spearheaded a team of 12 sales professionals to exceed sales targets by 25% quarter-over-quarter, substantially growing the company's market share.
- Implemented a new CRM system, enhancing sales pipeline visibility and contributing to a 15% increase in customer retention.
- Designed and executed a comprehensive training program for new hires, improving sales team performance and reducing ramp-up time by 30%.
- Orchestrated a regional sales strategy that led to the capture of a key account worth $5M in annual revenue.
- Mentored a sales team to develop high-value propositions, which led to an average deal size increase of 20%.
- Collaborated with marketing to align sales and marketing strategies, leading to a 35% improvement in lead conversion rates.
- Drove the team's adoption of data-driven sales techniques, resulting in a 10% uplift in cross-selling and upselling revenue.
- Coordinated cross-functional initiatives to streamline the sales process, which reduced the sales cycle duration by 25%.
- Launched a customer feedback system to inform product development and marketing strategies, significantly enhancing customer satisfaction scores.
- Fostered a high-performance sales culture that led to the team consistently achieving 120% of its annual sales targets.
- Engaged with key stakeholders to negotiate and close multimillion-dollar contracts with Fortune 500 companies.
- Pioneered the use of an advanced analytics platform to forecast market trends, enabling the team to adjust strategies proactively.
- Revitalized an underperforming sales district by realigning sales territories, which resulted in a 40% increase in sales revenue.
- Facilitated negotiations that brought about a lucrative partnership, expanding the product distribution network by 200+ locations.
- Initiated a 'Customer First' approach that improved the company's Net Promoter Score by 10 points through enhanced client relations.
- Developed and led a dynamic sales team that successfully penetrated new markets, contributing to a 50% increase in international sales.
- Launched a successful B2B campaign to establish partnerships with industry-leading firms, resulting in a sustained 15% annual growth in sales.
- Masterminded a client retention strategy that reduced churn rates by 5% through improved customer engagement.
- Leveraged expertise in SaaS solutions to outpace sales objectives, culminating in a record-breaking $10M in quarterly revenue.
- Developed a strategic sales plan that addressed emerging market trends, positioning the company as an industry innovator.
- Cultivated a collaborative environment that encouraged cross-departmental input into the sales process, boosting team morale and productivity.
- Directed a national sales initiative that added 300 new small business accounts, increasing small business segment revenue by 20%.
- Harmonized sales and customer service efforts, which led to a recognized Best-in-Class Service award from an industry authority.
- Identified market gaps and aligned sales strategies to capitalize on these opportunities, securing a 30% uptick in market share for niche products.
- Empowered the sales team with advanced digital tools that increased operational efficiencies and data-driven decision-making.
- Championed a client-centric sales model that enhanced lifetime customer value by focusing on personalized solutions.
- Executed a change management plan that restructured the sales process for greater alignment with the rapidly shifting digital landscape.
- Curated a portfolio of strategic relationships with key players in emerging markets, contributing substantially to the diversification of the company's revenue streams.
- Guided the team through a prolific period of digital transformation and innovation in sales tactics, maintaining a position at the forefront of industry trends.
- Instrumental in the development and launch of a new product line, which accounted for 20% of the total sales volume in its first year.
The following content includes information from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data represents the top responsibilities present on the task lists for sales team leader professionals.
Top Responsibilities for Sales Team Leader:
- Monitor sales staff performance to ensure that goals are met.
- Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or performing specific services.
- Listen to and resolve customer complaints regarding services, products, or personnel.
- Keep records pertaining to purchases, sales, and requisitions.
- Hire, train, and evaluate personnel.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Plan and prepare work schedules, and assign employees to specific duties.
- Attend company meetings to exchange product information and coordinate work activities with other departments.
- Visit retailers and sales representatives to promote products and gather information.
- Formulate pricing policies on merchandise according to profitability requirements.
Quantifying impact on your resume
- Include the percentage by which you've grown your sales team's revenue to indicate your direct impact on business growth.
- List the exact number of sales team members you've successfully managed to demonstrate leadership scale.
- Specify the dollar amount of the largest deal closed under your leadership to show your ability to drive significant revenue.
- State the number of training sessions conducted to highlight your commitment to team development.
- Mention the percentage increase in customer retention due to sales strategies you've implemented to show customer satisfaction and loyalty.
- Describe the reduction in sales cycle time with a percentage to illustrate efficiency improvements.
- Quantify the growth in the number of new accounts secured to prove your effectiveness in expanding the customer base.
- Detail the percentage reduction in employee turnover to emphasize your skills in team engagement and retention.
Action verbs for your sales team leader resume
What can candidates do about their resume, if they have no experience
Job requirements can sometimes be answered by other elements you could make more prominent in your sales team leader resume.
Thus, you'd be substituting your lack of experience with your relevant:
- Education with details of skills you've obtained that align with the job
- Internships and short-term jobs that are once more dedicated to putting your expertise in the spotlight
- Skills section answering basic and - potentially - more specific job qualifications
- Strengths or accomplishments to show the unique value you present, even as a candidate with less or no professional experience in the industry.
Recommended reads:
PRO TIP
The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.
The heart and soul of your sales team leader resume: hard skills and soft skills
If you read between the lines of the sales team leader role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.
What do those skills have to do with your application?
Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.
Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.
Your sales team leader resume skills section is the perfect opportunity to shine a light on both types of skills by:
- Dedicating a technical skills section to list up to six technologies you're apt at.
- Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
- Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
- Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.
Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.
Top skills for your sales team leader resume:
CRM Software (e.g., Salesforce, HubSpot)
Data Analysis Tools (e.g., Excel, Tableau)
Sales Forecasting Techniques
Lead Generation Tools
Email Marketing Platforms
Project Management Software (e.g., Asana, Trello)
Sales Reporting Tools
Social Media Marketing Tools
E-commerce Platforms
Customer Relationship Management (CRM) Systems
Leadership
Communication
Motivation
Conflict Resolution
Time Management
Problem Solving
Adaptability
Team Building
Negotiation
Empathy
Next, you will find information on the top technologies for sales team leader professonals from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.
Top technologies for Sales Team Leader’s resume:
- Oracle Eloqua
- Salesforce software
- YouTube
- Cisco Webex
- Fuze cloud communications and collaboration software
PRO TIP
List your educational qualifications and certifications in reverse chronological order.
The sales team leader resume sections you may underestimate: certifications and education
Your education and certifications provide insight into both your technical capabilities and personal attributes, such as perseverance. When crafting your sales team leader resume, consider how you present these elements:
- For your higher education degrees, prioritize listing those most relevant to the job or indicative of your academic dedication;
- Include applicable coursework as a stand-in for relevant experience or if it might impress recruiters;
- Include incomplete higher education only if it's pertinent to meeting job requirements;
- If your degree is from a renowned university, mention how often you made the Dean's list to underline academic excellence.
Regarding certifications, it's not necessary to list all of them. Instead, match up to three of your most recent or significant certificates with the technical skills required in the job description.
Below, we've selected some of the top industry certifications that could be vital additions to your sales team leader resume.
The top 5 certifications for your sales team leader resume:
- Certified Professional Sales Leader (CPSL) - National Association of Sales Professionals (NASP)
- Certified Sales Leadership Professional (CSLP) - The Sales Management Association
- Certified Inside Sales Professional (CISP) - The American Association of Inside Sales Professionals (AA-ISP)
- Strategic Sales Management Certification (SSMC) - The Sales Management Association
- Accredited Sales Manager (ASM) - Sales and Marketing Executives International (SMEI)
The content below includes information from "O*NET OnLine" by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. The data represents the top associations for sales team leader professionals.
Top US associations for a Sales Team Leader professional
- Society for Human Resource Management
PRO TIP
List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.
Recommended reads:
Adding a summary or objective to your sales team leader resume
One of the most crucial elements of your professional presentation is your resume's top one-third. This most often includes:
- Either a resume summary - your career highlights at a glance. Select the summary if you have plenty of relevant experience (and achievements), you'd like recruiters to remember about your application.
- Or, a resume objective - to showcase your determination for growth. The perfect choice for candidates with less experience, who are looking to grow their career in the field.
If you want to go above and beyond with your sales team leader resume summary or resume objective, make sure to answer precisely why recruiters need to hire you. What is the additional value you'd provide to the company or organization? Now here are examples from real-life sales team leader professionals, whose resumes have helped them land their dream jobs:
Resume summaries for a sales team leader job
- With over a decade of leadership in high-volume retail sales, I bring a track record of escalating sales figures and fostering team growth. My strategic planning skills have resulted in a 150% increase in annual targets at a renowned electronics chain, and my passion for coaching has consistently developed high-performing sales teams.
- Transitioning from a successful 5-year tenure in financial services, my analytical acumen and customer-oriented approach have repeatedly exceeded sales targets. My adeptness in CRM systems and my persuasive communication skills culminated in a 20% growth in client acquisition in my previous role as an account manager.
- A seasoned professional with 12 years in pharmaceutical sales, I possess a deep understanding of the healthcare sector. Through innovative sales strategies and team collaboration, I've led my teams to outperform sales goals by 30% year-on-year and increased market share for blockbuster drugs by double digits.
- As a former hospitality executive seeking to pivot into tech sales, my 7-year expertise in people management and client satisfaction equips me with unique perspectives on consumer behavior. My hands-on experience with cross-functional project management is complemented by a proficiency in data analysis and sales forecasting.
- Eager to apply my ambitious energy to the world of sales, I am committed to learning and mastering sales techniques to achieve top-tier results. With dedication and a proactive mindset, I aim to harness my strong interpersonal skills to build lasting customer relationships and contribute to sustained team success.
- Passionate about embarking on a sales career, I bring a fresh and energetic approach to meeting challenges. My enthusiasm to immerse myself in sales training and product knowledge is matched by my determination to excel in a competitive environment, aiming to make a significant impact on both team dynamics and revenue growth.
Average salary info by state in the US for sales team leader professionals
Local salary info for Sales Team Leader.” Source: My Next Move, National Center for O*NET Development. Accessed 10/15/2024
| State | Average Salary (in USD) |
|---|---|
| US National Average | $84,570 |
| California (CA) | $84,980 |
| Texas (TX) | $74,550 |
| Florida (FL) | $83,720 |
| New York (NY) | $112,090 |
| Pennsylvania (PA) | $80,630 |
| Illinois (IL) | $74,170 |
| Ohio (OH) | $82,340 |
| Georgia (GA) | $76,000 |
| North Carolina (NC) | $95,050 |
| Michigan (MI) | $82,050 |
Showcasing your personality with these four sales team leader resume sections
Enhance your sales team leader expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:
- My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
- Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
- Quotes - what motivates and inspires you as a professional;
- Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.
Key takeaways
- Invest in a concise sales team leader professional presentation with key resume sections (e.g. header, experience, summary) and a simple layout;
- Ensure that the details you decide to include in your resume are always relevant to the job, as you have limited space;
- Back up your achievements with the hard and soft skills they've helped you build;
- Your experience could help you either pinpoint your professional growth or focus on your niche expertise in the industry;
- Curate the most sought-after certifications across the industry for credibility and to prove your involvement in the field.
