Top Marketing Product Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers & results)
- Relevant skills
- Education
- Certifications
How to write a Marketing Product Manager resume experience section
Writing a Strong Experience Section for Your Marketing Product Manager Resume:
- List your previous jobs in chronological or reverse-chronological format;
- Use no more than 4-6 bullets per position;
- Mention only relevant work experience;
- Describe the tasks you were responsible for and how you managed to exceed expectations;
- Show you’re able to take charge by choosing action verbs over buzzwords.
Use the examples below to build your own experience section!
- Increased customer adoption by 35% through development of targeted marketing campaigns and user education programs
- Led cross-functional teams to successfully launch 3 new digital banking products within budget and on schedule
- Developed customer personas and conducted market research to identify unmet needs and opportunities for product differentiation
- Collaborated with design team to develop product positioning and messaging that resonated with target audiences
- Established and maintained relationships with key industry influencers to drive product awareness and thought leadership
- Managed end-to-end product development lifecycle for digital lending platform, resulting in 50% increase in loan originations
- Implemented agile methodology and streamlined product development process, reducing time-to-market by 30%
- Conducted user testing and feedback sessions to drive continuous improvement of product features and user experience
- Collaborated with sales team to develop and execute sales enablement programs, resulting in 25% increase in deal close rates
- Established and managed relationships with third-party vendors and partners to drive product innovation and expand platform capabilities
- Drove a 25% increase in lead generation and a 20% increase in conversion rates through targeted content creation and distribution across various channels, including social media, email, and webinars.
- Developed and managed the production of industry-specific content, including white papers, case studies, and technical briefs, resulting in a 30% increase in website traffic and a 15% increase in engagement rates.
- Collaborated with cross-functional teams, including sales, engineering, and design, to develop and execute product launches, resulting in a 40% increase in revenue and a 50% increase in customer retention.
- Conducted market research and competitive analysis to identify trends and opportunities for product differentiation and positioning, resulting in a 10% increase in market share and a 15% increase in customer satisfaction.
- Led the development and execution of successful product launches, resulting in a 50% increase in revenue and a 30% increase in market share.
- Developed and implemented a content marketing strategy, resulting in a 20% increase in website traffic and a 15% increase in lead generation.
- Collaborated with cross-functional teams to develop and execute marketing campaigns across multiple channels, resulting in a 25% increase in customer engagement and a 20% increase in customer satisfaction.
- Conducted market research and competitive analysis to identify trends and opportunities for product differentiation and positioning, resulting in a 10% increase in market share and a 15% increase in customer satisfaction.
- Scoped and developed educational assets mapped to specific points of the customer journey including marketing content, sales enablement materials, and more resulting in a 25% increase in customer engagement.
- Partnered with Sales, Owner Success, and Performance teams to develop enablement assets including pitch decks, case studies, one-sheeters, webinars, interactive tools, and more resulting in a 30% increase in sales.
- Assisted with researching the market landscape to identify gaps in the market resulting in a 15% increase in market share.
- Developed and implemented product marketing strategies resulting in a 20% increase in customer engagement.
- Conducted regular competitive intelligence research to inform the creation of differentiated messaging and assets resulting in a 10% increase in market share.
- Collaborated with the Creative Services team to develop and execute on innovative ideas resulting in a 5% increase in revenue.
- Developed and executed successful marketing campaigns resulting in a 25% increase in product adoption.
- Managed end-to-end product launches resulting in a 30% increase in sales.
- Collaborated with cross-functional teams to identify opportunities for growth resulting in a 15% increase in revenue.
PRO TIP
In writing your Marketing Product Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.
Action Verbs for your Marketing Product Manager Resume
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An Impressive Skills Section for Your Marketing Product Manager Resume
Checklist for your Marketing Product Manager skills section:
- Include all relevant skills from the job description to pass ATS;
- Focus on skills that show your expertise;
- List your technical skills in a clear and concise manner;
- Leave room for transferable skills related to teamwork, communication, negotiation, and conflict management.
Top skills for your marketing product manager resume
SEO
Google Analytics
Email Marketing
Copywriting
A/B Testing
Social Media Advertising
CRM Management
HTML/CSS
Project Management
Market Research
Communication
Problem Solving
Collaboration
Leadership
Adaptability
Creativity
Time Management
Attention to Detail
Innovation
Emotional Intelligence
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Marketing Product Manager resume header: tips, red flags, and best practices
Checklist: the perfect Marketing Product Manager resume summary section
- Add a couple of keywords from the job description;
- Mention some of your most valuable skills and characteristics;
- Highlight your top achievements (and add numbers!);
- Use no more than 3-5 sentences to guarantee readability and keep - the hiring manager interested.
Resume summary formula:
PRO TIP
Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.
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Drafting a Job-winning Marketing Product Manager Resume
When drafting your resume, you can choose between three well-known formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Which format you decide to go for depends on two things: your personal preference and how experienced you are.
The reverse-chronological format is ideal for both really experienced people and those who joined the workforce just a couple of years ago. It’s also great if your experience combines different industries and jobs. Here, your most recent position comes at the top of your resume.
The functional skills-based resume format, on the other hand, is ideal for recent graduates or people who have no work experience whatsoever. It’s built around your skills, interests, and expertise. Ultimately, its goal is to show recruiters your biggest strengths and practical skills.
Combination resumes (also known as hybrid resumes) are great for all types of candidates – be they graduates, experienced professionals, or brave career changers. They usually follow a double-column format – one side focuses on your experience, while the other emphasizes your education, skills, interests, and accomplishments.
Check out our additional tips on perfecting your Marketing Product Manager resume’s style and layout:
- Choose traditional 1-inch resume margins;
- Go for a serif or sans serif resume font that’s easy to read yet looks professional (e.g. Arial, Verdana, or Calibri);
- Keep your Marketing Product Manager resume short: one-page template are preferable, but if you have over 10 years of experience, you can also go for a two-page format;
- Save your resume as PDF and choose a suitable name, e.g. NameSurnameResume;
Tired of looking for ways to make your resume stand out? Read this article!
