Crafting a marketing cover letter can feel like a puzzle, especially when you're already deep into the job-hunting process. You know your resume lists achievements neatly, but the cover letter is your chance to shine, delving into that one professional triumph you're truly proud of. It's a formal handshake in words—no clichés, just your authentic story on a single page. Ready to stand out? Let's navigate through this essential piece of your application together.
- Write a marketing cover letter that helps you stand out (and get the job);
- Understand how to start and end your marketing cover letter with the appropriate greeting;
- What to include in the body of your marketing cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your marketing cover letter.
And if you want to make your life even easier, simply drag and drop your marketing resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Marketing cover letter example
Sarah Miller
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- Aligning with Company Values: Starting the cover letter by expressing excitement about the company's mission on innovation demonstrates an understanding of and alignment with the company culture, which is key in showing personal fit.
- Relevant Experience: Highlighting a past successful project with a similar company, such as Bank of America, provides concrete evidence of the candidate's capability to handle similar responsibilities in the new role, showcasing their direct experience in the sector.
- Skills and Achievements: Mentioning the management of intricate projects and leverage of technical tools showcases the candidate's strategic thinking and analytical skills, which are essential for a Marketing Coordinator and Project Manager role focused on driving growth and innovation.
- Eagerness and Fit: Concluding with the candidate's eagerness to contribute and a statement of confidence in their suitability for the role invites the hiring manager to consider how the candidate's background aligns with the company's needs, creating an opening for further discussion.
The format of your marketing cover letter: structure, fonts, margins, and more
Your marketing cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.
Remember that you're writing your marketing cover letter for recruiters - as the Applicant Tracker System won't scan this content.
Here are a few more tips and tricks to keep in mind when formatting your marketing cover letter:
- Use the same font in your marketing cover letter and resume. We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
- Each paragraph should have single spacing, which is already set up for you in our cover letter templates.
- Our cover letter builder follows industry standards for your marketing cover letter formatting - with a one-inch margin, surrounding your content.
- Always export your marketing cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.
The top sections on a marketing cover letter
- Header: Includes your contact information, date, and the employer's details to ensure that your cover letter appears professional and to make it easy for the recruiter to reply to your application.
- Greeting: Addresses the hiring manager by name if possible, demonstrating your attention to detail and personalizing your cover letter which is important in a marketing role that values customer relationships.
- Introduction: Captivates with a strong opening statement that highlights your excitement for the position and company, as well as your unique marketing value proposition, which is crucial for making a memorable first impression.
- Body: Elaborates on your relevant marketing experience, achievements with measurable results, and specific skills related to the job description, thereby showing evidence that you can excel in the position.
- Closing: Ends with a call to action such as requesting an interview and reiterating your enthusiasm for the role, which mirrors marketing strategies by encouraging the next step in the engagement process.
Key qualities recruiters search for in a candidate’s cover letter
Proficiency in digital marketing tools: Recruiters value candidates with hands-on experience using SEO tools, Google Analytics, and social media management platforms, as it demonstrates the ability to analyze and optimize marketing campaigns.
Strong communication skills: Whether it's crafting compelling ad copy or negotiating with vendors, excellent written and verbal communication is crucial for effectively conveying brand messages and collaborating with team members.
Creativity and innovation: Creativity sets apart strategies in a competitive market. Candidates who can demonstrate originality in campaign ideas or problem-solving show they can help a brand stand out.
Project management experience: Marketing roles often involve managing multiple projects simultaneously, so the ability to plan, prioritize, and execute projects efficiently is highly sought after.
Data-driven decision-making ability: A candidate's experience with data analysis to inform marketing strategies proves they can make informed decisions that drive measurable business outcomes.
Understanding of consumer behavior and market trends: Being able to anticipate and respond to consumer needs and market shifts shows that a candidate can develop strategies that align with the target audience and current industry landscape.
How to address hiring managers in your marketing cover letter greeting
Goodbye, "Dear Sir/Madam" or "To whom it may concern!"
The salutation of your marketing cover letter is how you kick off your professional communication with the hiring managers.
And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.
Take the time to find out who's recruiting for the role (via LinkedIn or the company page).
If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.
The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Recruiting Team,
- Dear [Department Name] Team,
- Dear [Mr./Ms. Last Name],
- Dear [Job Title] Hiring Committee,
- Dear [First Name Last Name of the Contact Person],
How to start your marketing cover letter introduction
The opening paragraph of your marketing cover letter can seem like a real enigma.
Where do you start writing?
In your marketing cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
That one achievement in your marketing cover letter body
The lengthiest part of your marketing cover letter is the body.
Within the next three to six middle paragraphs, present yourself as the best candidate for the role.
How can you do that without retelling your whole professional resume?
Select one key achievement that covers job-crucial skills and technologies (and is memorable).
Within the body of your marketing cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.
Closing paragraph basics: choose between a promise and a call to action
You've done all the hard work - congratulations! You've almost reached the end of your marketing cover letter.
But how do you ensure recruiters, who have read your application this far, remember you?
Most marketing professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.
Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).
Choose to close your marketing cover letter in the way that best fits your personality.
Marketing cover letter advice for candidates with no experience
If you're worried about writing your Marketing cover letter and have no professional experience, we sure have some advice for you.
Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.
Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.
Alternatively, you could focus your Marketing cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.
Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.
Key takeaways
Turning your marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:
- Be creative with your marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
- Use single spacing and have a one-inch margin wrapping all around the content of your marketing cover letter;
- Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
- The finishing paragraph of your marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
- Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
Marketing cover letter examples
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