I provide leadership and my influence is over a $37 million segment with thirteen directs and 690 total employees that serve businesses with annual revenues of $2 million - $20 million, including manufacturers, wholesalers, retailers, distributors, exporters/importers, and service companies across specific industry segments of general industries, healthcare, and environmental, social, governance (ESG).
As a chief turnaround leader, in a brief time, I have influenced and jumpstarted Treasury and Merchant sales contribution margin for a new line of business within Consumer and Small Business Banking by focusing on developing people, their skills and removing bottlenecks in the new client onboarding journey.
Small businesses nationally need us now more than ever. I teach, coach, and provide commercial insights to sales leaders on how to reimagine the role of a business development officer, rebranding the business development officer as business partners and advisors, versus accepting perceptions of being a bank product person, order-taker, or vendor. This approach has helped increase sales force effectiveness with a 48% YOY increase in Treasury & Merchant deals sourced, a 50% increase in deals submitted, and 65% increase in Treasury & Merchant deals closed.