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5 Fitness General Manager Resume Examples & Guide for 2024

Your fitness general manager resume must highlight leadership qualities and an ability to manage operations effectively. Showcase your experience in staff supervision, gym marketing, and membership sales to demonstrate comprehensive proficiency. Underline your successes in enhancing customer experience and increasing retention rates. Detail relevant certifications and education to confirm your expertise and commitment to professional development in the fitness industry.

All resume examples in this guide

As a fitness general manager, crafting a resume that balances your strategic leadership skills with your health industry expertise can be a challenge. Our guide will provide you with actionable tips and industry-specific examples to ensure you effectively communicate your unique skill set and professional accomplishments to prospective employers.

Learn how to adapt your fitness general manager resume to provide recruiters with a snapshot of your career:
  • Get inspired from our fitness general manager resume samples with industry-leading skills, certifications, and more.
  • Show how you can impact the organization with your resume summary and experience.
  • Introducing your unique fitness general manager expertise with a focus on tangible results and achievements.

If the fitness general manager resume isn't the right one for you, take a look at other related guides we have:

Fitness General Manager resume format made simple

You don't need to go over the top when it comes to creativity in your Fitness General Manager resume format .

What recruiters care about more is the legibility of your Fitness General Manager resume, alongside the relevancy of your application to the role.

That's why we're presenting you with four simple steps that could help your professional presentation check all the right boxes:

  • The reverse-chronological resume format is the one for you, if you happen to have plenty of relevant (and recent) professional experience you'd like to showcase. This format follows a pretty succinct logic and puts the focus on your experience.
  • Keep your header simple with your contact details; a headline that details the role you're applying for or your current job; and a link to your portfolio.
  • Ensure your resume reaches an up-to-two-page limit, only if you happen to be applying for a more senior role or you have over a decade of relevant experience.
  • Save your Fitness General Manager resume as a PDF to retain its structure and presentation.

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If you happen to have some basic certificates, don't invest too much of your fitness general manager resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

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The key to your fitness general manager job-winning resume - present your expertise with these sections:

  • A header to make your resume more scannable
  • Snapshot of who you are as a professional with your resume soft skills, achievements, and summary or objective
  • Job advert keywords in the skills section of your resume
  • Resume experience quantifying your past job successes with metrics
  • A relevant education, certification, and technical sills section to provide background to your technological/software capabilities
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What recruiters want to see on your resume:

  • Proven experience in membership sales growth and retention strategies.
  • Strong leadership skills with a track record of effectively managing a diverse team of fitness professionals.
  • Demonstrated ability to develop and manage budgets, with a strong understanding of financial reporting and cost control.
  • Expertise in facility management, including maintenance, safety protocols, and equipment procurement.
  • Knowledge of current fitness trends and the ability to implement programs that drive engagement and customer satisfaction.

Quick formula for writing your fitness general manager resume experience section

Have you ever wondered why recruiters care about your fitness general manager expertise?

For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.

What is more, the resume work experience section isn't just your work history , but:

  • shows what you're capable of achieving based on your past success;
  • proves your skills with (oftentimes, tangible) achievements;
  • highlights the unique value of what it's like to work with you.

To ensure your resume work experience section is as effective as possible, follow this formula:

  • start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.

The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.

Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.

Not sure what we mean by this? Take inspiration from the fitness general manager resume experience sections below:

Work Experience
Senior Fitness Club Manager
Gold's Gym
  • Increased membership retention by 25% through the introduction of personalized fitness programs and improved customer service strategies.
  • Spearheaded the implementation of a new CRM system, resulting in a 30% increase in sales force productivity and improved member tracking capabilities.
  • Orchestrated a complete remodel of the gym facilities, which attracted 500+ new members within the first six months after launch.
Work Experience
Executive Fitness Operations Manager
LA Fitness
  • Launched a successful corporate wellness program that secured 3 Fortune 500 companies as clients, boosting B2B service revenue by 40%.
  • Led a team of 50+ employees, fostering a culture of teamwork and continuous improvement that reduced staff turnover by 15%.
  • Managed annual operating budgets exceeding $2 million, consistently delivering services under budget with a 10% cost saving.
Work Experience
Head of Gym Operations
  • Designed and executed a comprehensive digital marketing campaign that increased online presence and led to a 20% growth in online class sign-ups.
  • Negotiated with equipment suppliers to upgrade the facility with cutting-edge workout machinery while staying 15% under the allocated equipment budget.
  • Created a community outreach program that partnered with local schools, providing fitness education and compounding gym visitation by 35%.
Work Experience
Fitness Center General Manager
24 Hour Fitness
  • Implemented an analytics-driven approach to track member engagement, which informed decision-making and increased overall member satisfaction by 20%.
  • Drove diversity and inclusion initiatives, resulting in the formation of multiple fitness classes catering to underserved demographics leading to increased community engagement.
  • Initiated strategic partnerships with health food suppliers, adding a new stream of revenue through the in-house sale of fitness-related nutrition products.
Work Experience
Chief Fitness Management Officer
Lifetime Fitness
  • Strategically expanded gym services to include physiotherapy and massage therapy, leading to a full-service offering that increased overall company profitability by 25%.
  • Developed an internal leadership training program to prepare high-potential staff for management positions, reducing the need for external hiring by 40%.
  • Successfully negotiated a landmark deal with a major athletic wear brand, outfitting staff with sponsored gear and enhancing brand visibility.
Work Experience
General Manager of Fitness Operations
Planet Fitness
  • Launched a multi-channel advertising campaign that raised brand awareness in the regional market, resulting in a 45% increase in gym membership over two years.
  • Oversaw the recruitment, training, and management of a diverse team of personal trainers, increasing the team size by 50% to meet growing client demand.
  • Implemented a customer feedback loop that addressed critical pain points, enhancing the member experience and reducing complaints by 60%.
Work Experience
Director of Fitness and Wellness
Anytime Fitness
  • Pioneered the adoption of a state-of-the-art fitness tracking system, leading to an informed personalization of training programs and a 30% improvement in client results.
  • Coordinated a series of successful community fitness events that doubled as marketing opportunities, resulting in a surge of local brand recognition and a 40% uptick in new memberships.
  • Cultivated a high-energy gym environment with innovative group classes that grew by 50% in participation, reflecting directly on member retention rates.
Work Experience
Fitness and Health Services Manager
Snap Fitness
  • Implemented a tiered membership model to cater to varying client needs, increasing annual revenue by 30% while providing more options for members.
  • Drove an initiative to become an eco-friendly fitness facility, reducing carbon footprint by 20% while engaging members through 'green' programs and challenges.
  • Collaborated with technology partners to introduce virtual reality fitness experiences, positioning the gym as an industry innovator and attracting a tech-savvy demographic.

Quantifying impact on your resume

  • Highlight the percentage increase in gym membership sales during your tenure to demonstrate successful growth strategies.
  • Specify the dollar amount of revenue generated from personal training and fitness classes to showcase effective program implementation.
  • Mention the exact number of fitness classes added to the schedule, reflecting the ability to expand offerings and respond to client demand.
  • Document the number of staff members you've hired and trained, illustrating leadership and team-building skills.
  • Provide the percentage of customer satisfaction improvement based on surveys to indicate a focus on client retention and excellent service.
  • Quantify the reduction in operational costs through efficient management to show your capability in budget optimization.
  • List the exact number of events or promotions you've successfully organized to exhibit marketing and event planning competencies.
  • State the percentage growth in social media followers or engagement to highlight digital marketing effectiveness.

Action verbs for your fitness general manager resume

Action verbs will make your fitness general manager resume sound relevant and professional. They will also help you make a strong first impression. Make sure to use them whenever possible!
Read The Guide

No relevant experience - what to feature instead

Suppose you're new to the job market or considering a switch in industry or niche. In such cases, it's common to have limited standard professional experience. However, this isn't a cause for concern. You can still craft an impressive fitness general manager resume by emphasizing other sections, showing why you're a great fit for the role:

  • Emphasize your educational background and extracurricular activities to demonstrate your industry knowledge;
  • Replace the typical experience section with internships or temporary jobs where you've gained relevant skills and expertise;
  • Highlight your unique skill set, encompassing both technological and personal abilities;
  • Showcase transferable skills acquired throughout your life and work experiences so far.
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Always remember that your fitness general manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

Fitness General Manager resume skills: the essential hard skills and soft skills checklist

Ultimately, your Fitness General Manager resume should hint to recruiters that you possess an array of talents that are indispensable to the role.

For example, listing the technologies and software you're apt at using (or your hard skills) and how you apply them in your day-to-day responsibilities would ensure you meet the technical requirements of the role.

But is this enough to ensure that you make a good impression on recruiters?

Go a step further by detailing the soft skills or personality traits you've attained thanks to your work and life experience.

The best way to balance hard skills and soft skills on your Fitness General Manager resume is by:

  • Highlighting up to three of your most noteworthy career accomplishments in a separate section.
  • Listing at least one hard skill and one soft skill you've used to solve a particular challenge or problem.
  • Feature niche skills and technologies that would help you stand out amongst candidates.
  • Think back on the social impact your efforts have had towards improving the work environment - were you able to always maintain a professional ethic, while enhancing the team culture? Write about your contribution to the role, department, or organization itself as a metric of success.

The skills section of your resume provides you with plenty of opportunities to detail your technical and personal traits.

All you have to do is select the talents that best fit your application and expertise. Make note of some of the most prominent hard and soft skills across the industry from our list:

Top skills for your fitness general manager resume:

Business Management

Financial Management

Sales and Marketing

Fitness Industry Knowledge

Health and Safety Regulations

Personnel Management

Customer Service

Equipment Maintenance

Program Development

Strategic Planning




Problem Solving

Time Management




Interpersonal Skills

Attention to Detail

Stress Management

pro tip icon

If you happen to have some basic certificates, don't invest too much of your fitness general manager resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

Listing your education and certifications on your fitness general manager resume

Don't underestimate the importance of your resume education section . As it may hint at various skills (and experience) that are relevant to the job. When writing your education section:

  • Include only higher education degrees with information about the institution and start/end dates
  • If you're in the process of obtaining your degree, include your expected graduation date
  • Consider leaving off degrees that aren't relevant to the job or industry
  • Write a description of your education if it presents you with an opportunity to further showcase your achievements in a more research-focused environment

When describing your certifications on your resume, always consider their relevancy to the role. Use the same format to describe them as you would for your education. If you're wondering what the best certificates out there are for fitness general manager roles, check out the list below.

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The top 5 certifications for your fitness general manager resume:

  1. Certified Club Manager (CCM) - Club Managers Association of America (CMAA)
  2. Certified Fitness Manager (CFM) - American Fitness Professionals & Associates (AFPA)
  3. Fitness Management Certification (FMC) - American Council on Exercise (ACE)
  4. National Certified Medical Fitness Manager (NCMFM) - Medical Fitness Association (MFA)
  5. Certified Gym Manager (CGM) - International Fitness Professionals Association (IFPA)
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.

The fitness general manager resume summary or objective: integrating keywords, achievements, and more

Deciding whether to include a resume summary or an objective in your fitness general manager resume is crucial. Both serve as key introductory elements at the top of your resume, encapsulating your profile in up to five sentences and incorporating relevant keywords from the job advert.

Here are the key differences between the two:

  • The resume summary focuses on aligning your achievements and experience with the job requirements. It provides recruiters with a snapshot of your expertise, helping you stand out as an ideal candidate for the role.
  • The resume objective, on the other hand, centers on your career goals and aspirations, detailing how the role aligns with your career progression. It's particularly suitable for candidates with less professional experience or those new to the job market.

Below are examples demonstrating best practices in utilizing the resume summary and/or objective to make a strong first impression with your fitness general manager resume.

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Resume summaries for a fitness general manager job

  • Distinguished health and fitness professional with over a decade of management experience, adept at fostering a positive gym culture and leading high-performing teams. Proven success in increasing membership retention by 30% through strategic initiatives and community engagement. Strong focus on driving revenue growth and optimizing operational efficiency in fitness center settings.
  • Seasoned manager with a 15-year tenure in retail, seeking to transfer extensive leadership skills to the fitness industry. Excels in building customer-centric environments and has a track record of elevating store performance, resulting in a 40% increase in annual sales. Passionate about initiating health-focused community programs to foster brand loyalty and expand market reach.
  • Dynamic leader with 20 years in hospitality management, ready to pivot to fitness management, bringing a wealth of knowledge in premium customer service and facility oversight. Instrumental in turning around underperforming hotel properties, achieving a 50% increase in guest satisfaction scores. Keen to apply transferable skills to invigorate a fitness establishment through exemplary service and operational excellence.
  • With an energetic approach to fitness management, a recent graduate with a degree in Exercise Science eager to apply learned principles in practice. Commitment to empowering members and staff through innovative fitness programs and personal development opportunities, despite lacking direct industry experience. Objective to cultivate a supportive, results-driven environment at a cutting-edge fitness facility.
  • Aspiring to embark on a career in fitness management, bringing a fresh perspective rooted in a lifelong passion for wellness and a Bachelor's degree in Business Administration. Eager to blend business acumen with a personal dedication to health, aiming to create an electrifying gym atmosphere that motivates both staff and clientele, while still honing industry-specific expertise.

Taking your fitness general manager resume to the next level with these four additional resume sections

Your fitness general manager resume can feature a variety of skills (both hard and soft) in diverse sections. Choose those that align best with the job requirements and reflect your suitability for the company culture.

Consider these four additional resume sections recommended by our experts:

  • Languages - State any languages you are proficient in and your level of proficiency. This demonstrates your commitment to communication and potential for international growth.
  • Projects - Highlight up to three significant projects you've completed outside of work, showcasing skill development. Include a link to your project portfolio in the fitness general manager resume header, if applicable.
  • My Time - How you allocate your time outside work can indicate your organizational skills and cultural fit within the company.
  • Volunteering - Detail causes you're passionate about, roles you've held, and achievements in volunteering. Such experiences likely have honed a range of soft skills crucial for your dream job.

Key takeaways

  • The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
  • Highlight your most pertinent achievements for the role all through different sections;
  • Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
  • Include within the top one-third of your fitness general manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
  • Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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