5 Demand Planning Manager Resume Examples & Guide for 2023

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According to the U.S. Bureau of Labor Statistics, Demand Planning Manager positions are at a 14% growth rate, which is faster than average. With that said, there are currently 907,600 jobs in the market right now. The total number of jobs is expected to increase by 124,400 to 1,032,000 in the period of 2020-30.

What’s more, the median annual wage for the Demand Planning Manager jobs was $87,660 in May 2020. The lowest 10% earned less than $50,990, and the highest 10% more than $156,840.

Our conclusion? The Demand Planning Manager job market is wide open for candidates.

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Top demand planning manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write the perfect Demand Planning Manager resume experience section

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Demand planning manager experience section: checklist
  • List your positions in chronological or reverse-chronological order;
  • Go for 4-6 bullet points;
  • Add only relevant work experience;
  • Include information about the challenges you’ve faced, the actions you’ve taken, and the results you’ve achieved;
  • Use action verbs instead of filler words.

We’ve selected some of the top Demand Planning Manager resumes made using the Enhancv platform to illustrate what a great experience section looks like. Use them as inspiration when building your own resume:

Work Experience
Head of Demand Generation & Field Marketing, N.A.
Bonefete Fun
  • Developed the N.A. demand generation strategy, defining Go-to-Market, pipeline goals, content, events and digital campaigns.
  • Implemented robust data tracking and analysis initiative allowing more effective measurement of program effectiveness from MQL -> SAL -> SQO -> Wins.
  • Built out the SDR team at Paessler to support the demand generation function. This included a more streamlined definition of lead qualification and improvement in the marketing and sales relationship.
Work Experience
Sr. Manager, Demand Generation
Obelus Concepts
  • Developed robust metrics reporting around marketing activities, including trend forecasting and ROI analysis.
  • Optimized marketing operations and streamlined digital marketing efforts to include activities that generated quality leads, increasing the MQL to SQL conversion rate by over 25% from Q2 to Q3.
  • Developed detailed customer personas and executed targeted digital marketing campaigns, resulting in a 13% increase in MQLs YoY.
Work Experience
Demand Generation Analyst
  • Build the target keywords to generate potential leads using Search Engine Optimization (SEO).
  • Led various Lead Pools and directories as B2B pilot campaigns and ensured maximum conversion rate through the same.
  • Perform a deep review of Leads (Non Amazon sellers) under various campaigns with the help of their Manufacturer websites.
  • Use critical thinking and quick judgement approach in order to disqualify the websites which do not abide to the Amazon Selling policy.
  • Fulfill and exceed the daily targets of the review process by maintaining quality and time on par.
  • Handle multiple Lead campaigns and carry out the review process as per the applicable SOP.
  • Perform a duplication to filter and remove the leads which are already a part of Amazon using Salesforce Astro.
Work Experience
Inbound Demand Generation Director (from mgr -> Sr. mgr)
  • I led our inbound demand generation efforts with a team of 3 FT direct reports, 4 contractors, and 6+ agencies.
  • KPIs: Revenue (140% YoY), CPL (-44% YoY), CPMQL, CPSLQ, CVR (300% YoY), CTR (80% YoY) and QS (45% YoY). Marketing sourced pipeline grew from 30% of total ARR to 65%. Led the org from a 100m valuation to a 3b valuation.
  • Paid media, SEO, CRO, content strategy with a 10m annual budget (in partnership with an agency) and lead growth and revenue associated with inbound leads with a focus on pipeline generation performance optimization, reporting, and closed loop analytics.
Work Experience
Demand Generation Manager
Hessel - Ruecker
  • Working directly with the AU Sales Team created and executed Strategic Demand Generation campaigns that increased the (Payroll Software) Payees by 15,000 in one calendar year.
  • Developing and executing short- and long-term campaigns (multi-channel) to drive leads and sales pipeline
  • Developing and creating content to address pain points at each stage of the buyer lifecycle.
  • Measuring, analysing and reporting on each campaign and sales outcomes
  • Working collaboratively across sales and the digital marketing team to drive successful lead generation outcomes
  • Developing partnerships to drive co-marketing and lead generation activities
Work Experience
Demand Generation Manager
Cipher Publishing
  • Increased Sales Qualified Leads (SQLs) 30% over a 12 month period
  • Increased quality of website leads by 97%, ( 300 FTE to 592 FTE)
  • Highest number of registrations (1200) for a webinar on ‘How to Predict Your Future Workforce
  • Followed up, identified, nurtured and qualified leads for the sales team from website sales collateral downloads, events and webinars.
  • Management and delegation of leads across sales territories.
  • Created a staff generated thought leadership content campaign which included subject matter specialists writing pieces for Linkedin.
  • Created lead generation webinars and thought leadership series.
  • Produced and managed lead generation physical events.
Work Experience
Sr. Demand Generation Specialist
Kozey - Bogisich
  • Created lead management funnel workflow from the ground up with inside sales department
  • Managed website redesign project with an outside agency
  • Managed all Pardot marketing automation activities
  • Monitored and reported on the attribution of marketing campaigns
  • Created and maintained metrics reporting on marketing and sales funnels
  • Analyzed marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitored and maintained data quality within the marketing database
  • Led company implementation of Drift conversational marketing platform
  • Evaluated new technologies and add-on applications to improve and optimize the marketing team performance
Work Experience
Demand Generation Specialist
Moxie Marketing
  • Email campaigns for Nurturing, Activation, and Renewals
  • Outbound campaigns
  • Webinars promotion for cross-sell/up-sell
  • KPIs monitoring, UX optimization, and A/B tests through the marketing funnel
  • CRM / Marketing automation skilled

Work Experience
Global Director of Digital & Demand Generation
Bonefete Fun
  • Leads a high-performing team of 20 cross-functional digital and demand generation marketers and web operations professionals responsible for digital strategy & planning, web UX and conversion, social, SEO, PPC, and email/marketing automation.
  • Responsible for exceeding marketing opportunity funnel revenue plan by 19%
  • Drove high-profile e-commerce marketing strategy, planning and experimentation, exceeding e-commerce revenue plan by 70%
  • Responsible for driving 40% increase in YOY organic traffic
  • Drove YOY increase of 8% in social followership and 22% increase in social engagement rate
  • Through experimentation, increased average email open rates by 50% and average click-to-open rates by 45%
  • Responsible for driving the transition of all marketing automation activities from Marketo to Eloqua
  • Lead revamp of marketing flywheel daily and visual management process
  • Management of multi-million dollar digital & demand gen budget (not inclusive of headcount)
  • Key member of Fluke's global marketing leadership team
Work Experience
Director, Global Demand Generation
Inspire Co
  • Grew team from scratch 0 to 11 full-time employees in London and NYC.
  • Delivered 2X growth in marketing sourced new business pipeline in a year.
  • Implement new marketing tech stack, ROI/KPI capabilities executive reporting and new channels delivery (direct mail, chatbot, ABM).
  • Decrease time to revenue by a third through SLAs between Sales, BDRs and marketing.
Work Experience
Manager, Growth & Demand Generation EMEA
McClure, Leuschke and Balistreri
  • OVERVIEW: I lead the Demand Generation team in EMEA managing online and digital marketing, prospect data, lead generation and the campaign marketing strategy. Generating leads and pipeline for our customer acquisition, conversion and expansion teams.
  • HIGHLIGHTS: Built out the first behaviour-based dynamic email nurture and lifecycle programs, based on implicit and explicit data. Built the integrated lead scoring, predictive analytics and propensity models based on prospect profile and engagement. Significantly improving the data enrichment, segmentation and append strategy. Launched ABM, content syndication and attribution analysis to significantly improve acquisition pipeline and revenue growth.
  • DATA HIGHLIGHTS: Set up the EMEA webinar program with 26k+ attendees during 2015/16 on numerous webinars. Increased MQL-SAL conversion from 41% to 62% generating over 30k+ enterprise sales accepted leads in two years. $15million USD worth of sourced pipeline in EMEA in 2016, 40% growth YOY. Took marketing sourced pipeline from 20% to 30%, and marketing influenced 70% of all pipeline Influencing over $5million of revenue in sourced bookings, whilst personally speaking on numerous closed won deals to support sales.
Work Experience
Growth Manager - Demand Generation
Hermiston LLC
  • Generating full-cycle campaigns, including content marketing, inbound marketing, landing page optimization, and paid acquisition across different industries;
  • Execution and planning demand generation campaigns to grow intent across the B2B funnel and drive healthy pipeline;
  • Generating and qualifying outbound and inbound sales opportunities;
  • Bi-weekly reporting on progress;
Work Experience
Director of Marketing & Demand Generation
Inspire Co
  • Led marketing and sales development for Higher Education business unit, generating a 20% increase in marketing-sourced pipeline YOY.
  • Shifted marketing strategies to focus on new customer acquisition, resulting in a 50% increase in net new customers YOY.
  • Managed $1M marketing budget to create standout campaigns that delivered positive ROI and aligned to organizational priorities.
  • Uncovered new buying centers that increased TAM in higher education business where company has 65% market penetration.
Work Experience
Director of Marketing & Demand Generation
Hahn Inc
  • Lead marketing and sales development for Higher Education business unit, generating a 20% increase in marketing-sourced pipeline YOY.
  • Evolve marketing strategies to focus on market penetration, resulting in a 50% increase in net new customers YOY.
  • Manage $1M marketing budget to create standout programs that deliver positive pipeline to spend and align to organizational priorities.
  • Leverage marketing technology and analytics to make data-driven decisions that drive successful, innovative programs at scale.
Work Experience
Senior Demand Generation
Bonefete Fun
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Content & copywriting for webpages, emails, webinar scripts & social media.
  • LinkedIn ABM as a tool for prospect hunting & pipeline building for sales.
  • Prospecting & setting up meetings for Sales team via cold calling.
  • Strategizing, hosting, moderating & executing events & webinar for the company.
Work Experience
Sr. Director of Demand Generation
Inspire Co
  • Developing and executing Demand Generation strategy, which will take the company to the next level of growth by achieving revenue goals
  • Building processes to stay interlocked with our sales team
  • Delivering highly qualified leads that are converting into opportunities
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Check the Demand Planning Manager job description for inspiration. Look for similarities between your employer’s values and your experience.

Action verbs for your demand planning manager resume

Action verbs will make your Demand Planning Manager resume sound relevant and professional. They will also help you make a strong first impression. Make sure to use them whenever possible!

Demand planning manager resume: How to write a strong skills section

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The ultimate demand planning manager skills section checklist:
  • Balance between all kinds of hard skills – technical, analytical, etc.
  • When it comes to technical skills, match them to the job description;
  • Add keywords present in the job advert to pass ATS;
  • Don’t forget to list transferable skills such as communication, teamwork, work ethic, and presentation skills.
Top skills for your demand planning manager resume


Microsoft office




Google Analytics

Project Management


Time Management

Interpersonal Communication






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Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.

what to write in your resume header
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Checklist for your demand planning manager resume header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
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Include a link to your portfolio in your Demand Planning Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Demand planning manager resume summary: things to include and things to avoid

what to write in your resume summary
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Job-winning demand planning manager resume summary checklist:
  • Mention your total years of experience in the field;
  • Highlight one or two of your top achievements;
  • Avoid getting into too much detail – you’ll do that in the experience section;
  • Focus on short sentences that are easy to read and add value to your application.
resume Summary Formula icon
Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.

Highlighting Education, Courses, and Certifications in Your Demand Planning Manager Resume

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Education section checklist:
  • What? Where? What’s the result? Answer these questions when mentioning education and courses on your resume;
  • Give preference to courses and degrees that are relevant to the job position;
  • Be honest! Some recruiters love checking with colleges and universities to see if you’ve really been enrolled in them;
  • Share more about certifications that have helped you turn into a professional, and mention the bodies that have issued them.
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Top certifications for your demand planning manager resume
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Supply Chain: Demand Planning (Sales Forecasting and S&OP)

S&OP: Generate Unconstrained Demand & Measure Sales Forecast Accuracy

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Forecasting and Demand Planning Essentials

Key aspects of the Demand Management Function

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The Project Management Course: Beginner to PROject Manager

The Complete Course for becoming a Successful Project Manager

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Product Launch: How to Go to Market Product Marketing Plan

Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager Marketing Plan MBA

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There are dozens of certifications that you can claim as a Demand Planning Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Demand planning manager resume format 101

If a couple of years ago Demand Planning Manager resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.

And yet, you can still choose between three basic resume formats:

But when it comes to choosing the right format for your Demand Planning Manager resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.

The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.

We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.

Don’t miss our resume format checklist:

Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!

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Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Demand Planning Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections for your demand planning manager resume

If the position you’re applying for allows for that, you can include some non-traditional sections in your resume. This will add a bit more depth to your application and will also give the hiring manager a better idea of who you are as a person.

Some ideas include:

A demand planning manager resume recruiters would love

You’ve drafted an amazing Demand Planning Manager resume, but are still not sure whether it will make a strong first impression? After all, recruiters go over tens of resumes each day, right?

Right! And the recipe for getting their attention includes a dash of creativity.

What’s more, a creative resume is perfect for adding your personality to the mix. For example, you could mention your favorite books, quotes, movies, or even what your day usually looks like.

Regardless of what you choose, make sure your levels of creativity match the industry, the company, and the position. Otherwise, your resume might look silly and inapt.

day of my life on resume   Enhancv resume section

What Makes a Great Demand Planning Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own Demand Planning Manager resume?

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