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Salesman Cover Letter

Professional Salesman Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Salesman cover letter. Just replace personal information, company application data and achievements with your own.

ELCO BILTMANS
+1-555-0100
person@example.com
Amsterdam, the Netherlands.
Dear Director of Human Resources,
My name is Elco Biltmans. I am writing to you as I am interested in the position of Salesman with your company.

I am confident that I would be a great fit for this role due to my many years of experience in the field and my eagerness to help take Bouchard to the next level.
While working for Stracke, I Worked as a Salesman in CityMax for 5 months. Additionally, I Nominated for salesman of the year in 2017/2018 - Top 10 of 1300.

Over the years, I have also developed my skills in undefined, undefined, and undefined, details on which you can find in my attached resume.
I bring various qualifications and skills to the team which I am certain will help the company succeed, such as:

Critical thinking
Time management
Decision-making
Problem-solving

You can find more details on my expertise in my attached resume.
I'd be happy to provide greater detail about my skills and experience during an interview. Please call me at your earliest convenience.
With regards,
Elco Biltmans

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for Salesman applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Tips to write a memorable salesman cover letter

salesman resume coverletter.png

By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.

It will also introduce the recruiter to your strengths and your capacity to handle challenges.

In short - it will make them want to learn more about you!

Check out our guide on what your cover letter should include for some additional inspiration.

Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.

Use an appropriate salutation and write a powerful introduction

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

  • Dear Ms. Smith,
  • Dear Peter Roberts,
  • To the [company name] Recruitment Team,
  • Dear Hiring Manager

The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.

In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.

Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.

Don't skip on your Salesman soft and hard skills

So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.

According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.

However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.

Show that you did your research before applying

Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.

You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.

Choose the right closing line

Ending your Salesman cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.

Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.

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Pair your cover letter with a matching resume for guaranteed success


Want to become the center of attention? Pair your cover letter with an eye-catching resume. Check out our Salesman resume examples and build yours in minutes.

Use templates that match in design to prove your strong attention to detail.

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