Professional Real Estate Salesperson Cover Letter Examples for 2024

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Your real estate salesperson cover letter needs to highlight more than just your professional history. Show your understanding of the local market and your commitment to customer service excellence. Demonstrate your track record of sales success and your ability to foster strong client relationships. In your letter, provide concrete examples that showcase your negotiation skills and your passion for the industry.

Embarking on your career as a real estate salesperson, you've diligently sent out resumes only to realize you need a standout cover letter to seal the deal. It's not a resume echo - instead, weave a narrative around your crowning professional achievement. Keep it crisp, dodge the clichés, and remember, formal doesn't mean boring. In this guide, we'll ensure your cover letter fits on one impactful page, setting you apart in the property-selling pack.

Discover our guide on writing your real estate salesperson cover letter with tips and tricks on how to:

  • Introduce your profile to catch recruiters' attention;
  • Use professional templates and examples to make sure your real estate salesperson cover letter follows the best industry standards;
  • Settle on your most story-worthy achievement to shine a light on what makes your application unique;
  • Write a real estate salesperson cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the real estate salesperson cover letter it would write for you.

Real Estate Salesperson cover letter example


Charlotte, North Carolina


Dear Hiring Manager,

I'm writing to express my interest in the real estate role at your esteemed firm, where my long-standing commitment to delivering outstanding customer experiences and fostering growth aligns with your focus on excellence.

During my tenure at HighPoint Realty, I spearheaded the integration of a user-friendly CRM system, enhancing client engagement and follow-up procedures. This initiative led to a 15% increase in repeat client transactions— a testament to the success of combining innovative technology with a personalized touch. Furthermore, my mentorship contributed to the professional growth of five junior agents, propelling our office to achieve collective sales targets.

I'm eager to bring my expertise in market analysis, strategic marketing, and exceptional negotiation skills to your team, and contribute to the continued success and growth of your esteemed portfolio. I am looking forward to the opportunity to discuss in detail how my background, skills, and certifications align with the goals of your organization.


Daniel Anderson

Real Estate Agent | Customer Experience | Growth-Driven Professional
What makes this cover letter good:

  • Personalized Approach: The cover letter references specific achievements, such as the 15% increase in repeat client transactions due to a CRM initiative, which demonstrates the candidate's successful application of technology in enhancing customer relations and retention.
  • Relevant Experience and Skills: It highlights the candidate's relevant skill set, including market analysis, strategic marketing, and negotiation skills, as well as experience in mentoring junior agents, showing leadership and expertise in the real estate field.
  • Alignment with Company Goals: The applicant showcases an understanding of the firm's values and a passion for contributing to its success, which aligns with the company's focus on growth and excellence, suggesting that the candidate has researched and understood the company's objectives.
  • Call to Action: The closing statement expresses a desire to discuss how the candidate's skills and experience align with the company's goals, implying readiness for the next steps and encouraging the hiring manager to move forward with an interview.

Five tips on formatting your real estate salesperson cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your real estate salesperson cover letter?

Make sure to include the following:

  • Header and Salutation;
  • Introductory paragraph;
  • Body paragraph;
  • Closing paragraph;
  • Signature (this one is up to you).

Remember to use the same modern, simple font for your real estate salesperson cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your real estate salesperson cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.

Once completed, use our cover letter builder to export your real estate salesperson cover letter in the best format to keep your information intact - PDF.

At the end of the day, your real estate salesperson cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

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The top sections on a real estate salesperson cover letter

  • Header: This should include the applicant's name, address, phone number, email, and the date, establishing their personal brand and professional contact information for the recruiter's easy reference.
  • Greeting: Start with a personalized greeting to the hiring manager, using their name if possible, to initiate a respectful and tailored approach, indicating you've done your research on the real estate agency.
  • Introduction: This section should clearly state the position you're applying for and provide a compelling reason for why you're interested in this specific real estate sales role, showing enthusiasm and a personal connection to the field.
  • Professional Highlights: Here you would outline your key real estate sales achievements, relevant experiences, and market knowledge, demonstrating your ability to close deals and meet client needs in the housing market.
  • Closing: End with a strong closing statement reiterating your interest in the position and the value you can bring to the team, along with a call to action encouraging the recruiter to get in touch and a polite sign-off.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong interpersonal skills: Real estate sales demand constant interaction with clients, colleagues, and other stakeholders.

  • Proven sales track record: Direct evidence of real estate sales success assures recruiters of a candidate's capability to perform.

  • In-depth knowledge of the local property market: Understanding local market trends, prices, and inventory is critical for advising clients accurately.

  • Excellent negotiation abilities: The skill to negotiate deals effectively is crucial for ensuring the best outcomes for clients and closing sales.

  • Active real estate license: A valid license indicates the candidate is legally qualified to practice real estate sales in the relevant area.

  • Networking prowess: A robust network of contacts in the industry can lead to more sales opportunities and referrals.

The real estate salesperson cover letter salutation: how to address hiring managers

After covering the format of your real estate salesperson cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Name of the Person] e.g., Dear Mr. Smith,
  • Dear [Name of the Department] Team, e.g., Dear Sales Team,
  • Dear [Company Name] Recruiter,
  • Dear [Title and Last Name], e.g., Dear Director Jones,

The real estate salesperson cover letter intro: aligning your interest with the company culture

You only have one chance at making a memorable first impression on recruiters with your real estate salesperson cover letter.

Structure your introduction to be precise and to include no more than two sentences.

Here are some ideas on how to write a job-winning real estate salesperson cover letter introduction:

  • get creative - show off your personality from the get-go (if this aligns with the company culture);
  • focus on your motivation - be specific when you say what gets you excited about this opportunity.
Intro Paragraph
With a proven track record in high-stakes sales and a deep understanding of effective property marketing, I am poised to deliver the unparalleled service and innovative strategies that are the hallmark of your prestigious agency.

How to write an achievement-focused real estate salesperson cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your real estate salesperson cover letter - the body.

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Body Paragraph
In a challenging market, I spearheaded the sale of a high-end property that had lingered unsold for 12 months. By redesigning the marketing strategy and hosting innovative open houses, I secured an offer 15% above the expected price, closing the deal within 30 days and generating significant buzz that attracted new listings.

A sincere and original way to end your real estate salesperson cover letter

When writing their real estate salesperson cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

  • how you see yourself growing in the role/organization;
  • the benefits you would bring about (you'd impress even more with tangible metrics);
  • the next steps in the process (provide your availability for interviews).
Closing Paragraph
I eagerly await the opportunity to discuss how my expertise aligns with your team's goals. Please feel free to schedule an interview at your earliest convenience.

Which story should you tell in your real estate salesperson cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your real estate salesperson cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your real estate salesperson cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Your real estate salesperson cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

  • Chose no more than one achievement, which you'd be talking about in the body of your real estate salesperson cover letter, by focusing on skills and outcomes;
  • Address recruiters with their first or last name, or "Dear Hiring Manager" in your real estate salesperson cover letter greeting;
  • Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
  • Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
  • Close your real estate salesperson cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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