Professional Realtor Cover Letter Examples for 2024

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Professional Realtor Cover Letter...

Your realtor cover letter must immediately highlight your sales achievements. Specify the volume of deals you've closed or the above-asking prices you've secured. Demonstrate your deep understanding of the local real estate market. Detail how your insights have led to consistently satisfied clients and speedy transactions.

Embarking on your real estate career, you've likely found that a standout realtor cover letter is as vital as your resume. Unlike a resume's list format, your cover letter is your chance to weave a compelling narrative around your proudest professional moment. Strike the perfect balance—be formal yet fresh, sidestepping clichés that can dull your sparkle. And remember, brevity is key: your story should captivate but never exceed one page. Let's help you begin that crucial first impression.

Elevate your realtor cover letter game to impress recruiters with our helpful tips on:

  • Writing the essential realtor cover letter sections: balancing your professionalism and personality;
  • Mixing storytelling, your unique skill set, and your greatest achievement;
  • Providing relevant (and interesting) information with your realtor cover letter, despite your lack of professional experience;
  • Finding the perfect format for your[ realtor cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your realtor cover letter should look, in mere moments.

Realtor cover letter example

Aiden Williams

Columbus, Ohio


Dear Hiring Manager,

It is with a strategic mindset and a meticulous approach to business development that I submit my application for the Real Estate Sales role at your esteemed company. Having honed my skills at Tech Solutions Inc., I approach new challenges with a perspective shaped by data-driven market analysis and a commitment to excellence in customer engagement.

Among my professional highlights, launching a groundbreaking product at Tech Solutions stands out. Tasked with leading the effort, I steered a cross-functional team to success, ultimately capturing a remarkable 15% market share in the initial quarter. This endeavour not only underscored my capability to drive growth but also demonstrated my knack for fostering collaborative environments that deliver quantifiable results, with a boost to customer satisfaction ratings by 25% through innovative feedback systems.

I am keen on bringing this blend of sales acumen and customer focus to your team, confident that my proven ability to exceed sales targets and nurture lasting relationships will contribute to your company’s objectives. I look forward to the possibility of discussing this exciting opportunity further.

Kind regards,

Aiden Williams

Real Estate Sales Professional
What makes this cover letter good:

  • Highlighting Professional Achievements: The cover letter emphasizes the candidate's success in launching a new product and capturing a significant market share, demonstrating a track record of tangible achievements that are relevant to sales roles.
  • Quantifying Success: By mentioning specific metrics, such as the 15% market share and the 25% increase in customer satisfaction, the candidate conveys their impact in a measurable way, which can be persuasive to potential employers.
  • Team Leadership Experience: The cover letter references the candidate's experience in leading a cross-functional team, an important aspect as real estate sales often require coordination with various stakeholders, indicating the ability to manage and collaborate effectively.

Structuring and formatting your realtor cover letter

Here's what the structure of your realtor cover letter should include:

  • Header (with your name, the position you're applying for, and the date);
  • Salutation (or greeting);
  • Introductory paragraph (or your opening statement);
  • Body paragraph (or further proof of your experience);
  • Closing paragraph (with a call to action);
  • Signature (that is optional).

Use the same font for your realtor resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your realtor cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your realtor cover letter.

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The top sections on a realtor cover letter

  • Header: The header should include the realtor's full name, address, phone number, email, and the date, ensuring that the recruiter has immediate access to their contact information for quick follow-up.

  • Opening Greeting: A personalized greeting addressed to a specific individual, such as the hiring manager or brokerage owner, shows that the realtor has done their research and is genuinely interested in the position at that particular real estate agency.

  • Introduction: This section should briefly introduce the realtor while highlighting their passion for real estate and any major accomplishments or years of experience in the industry, to immediately capture the recruiter's interest.

  • Body: In the body, the realtor should detail their successful sales track record, any unique marketing strategies they employ, and their ability to build and maintain client relationships, which are critical skills for a successful real estate career.

  • Closing: The closing should reiterate the realtor's enthusiasm for helping clients navigate the property market and their readiness to contribute to the brokerage's success, ending with a call to action such as requesting an interview.

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Key qualities recruiters search for in a candidate’s cover letter

  • Strong Communication Skills: The ability to articulate clearly, listen attentively, and negotiate effectively is crucial for a realtor, as they must interact with clients, negotiate deals, and explain complex information in an understandable way.

  • Local Market Knowledge: A deep understanding of the local real estate market, including property values, schools, and community features, helps realtors provide valuable insights to clients and positions them as experts in their field.

  • Sales Experience: A track record of successful sales demonstrates a realtor's ability to close deals, understand client needs, and navigate the competitive landscape of real estate.

  • Networking Abilities: Strong connections within the community, with other real estate agents, and with industry professionals like mortgage lenders and home inspectors can lead to more opportunities and referrals.

  • Marketing Expertise: Knowledge of how to market properties effectively, including photography, online listings, and open house organization, as well as personal branding and self-marketing skills.

  • Integrity and Trustworthiness: High ethical standards and honesty are paramount for realtors, as they handle sensitive financial transactions and help clients make significant life decisions.

Kick off your realtor cover letter: the salutation or greeting

When writing your realtor cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your realtor cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Mr./Ms. Last Name],
  • Dear [Full Name],
  • Dear [Position Title] Hiring Committee,
  • Dear [Department Name] Team,

The realtor cover letter intro: aligning your interest with the company culture

You only have one chance at making a memorable first impression on recruiters with your realtor cover letter.

Structure your introduction to be precise and to include no more than two sentences.

Here are some ideas on how to write a job-winning realtor cover letter introduction:

  • get creative - show off your personality from the get-go (if this aligns with the company culture);
  • focus on your motivation - be specific when you say what gets you excited about this opportunity.
Intro Paragraph
With a firm grasp on the vibrant real estate landscape and a legacy of trust akin to that of your esteemed agency, I am keen to integrate my honed expertise with the innovative marketing strategies and community-focused approach that Crestwood Realty is renowned for.

What comes next: your realtor cover letter middle paragraphs

In the next three to six paragraphs (or the body of your realtor cover letter) you have to prove your unique value.

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your realtor cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Body Paragraph
In my previous role at Downtown Realty, I spearheaded a marketing campaign for a high-profile listing that resulted in a 40% increase in property inquiries over three months. This strategic initiative not only led to a record-breaking sell-through rate for our agency but also established a new benchmark in our client engagement process. My approach combined targeted social media advertising with a series of open house events that embraced innovative virtual tour technology, capturing the attention of a diverse buyer demographic.

Two ideas on how to end the final paragraph of your realtor cover letter

Closing your realtor cover letter, you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Closing Paragraph
Eager to discuss how my skills align with your goals, I welcome the opportunity for an interview at your convenience.

Addressing limited to no experience in the realtor cover letter

There's nothing to worry about if you lack professional experience.

Your realtor cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:

  • skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
  • achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
  • motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.

Key takeaways

Winning at your job application game starts with a clear and concise realtor cover letter that:

  • Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the realtor resume;
  • Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
  • Includes an introduction that helps you stand out and show what value you'd bring to the company;
  • Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
  • Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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