Crafting a brand marketing cover letter that stands out can be daunting, especially when you're deep in the job hunt and realize it's not just your resume that employers scrutinize. Your cover letter is your chance to shine by sharing a memorable professional triumph, not just repeating your resume. Write with formal finesse to avoid clichés and keep it concise—aim for a powerful, one-page narrative that captivates, making your application impossible to overlook.
- Write a brand marketing cover letter that helps you stand out (and get the job);
- Understand how to start and end your brand marketing cover letter with the appropriate greeting;
- What to include in the body of your brand marketing cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your brand marketing cover letter.
And if you want to make your life even easier, simply drag and drop your brand marketing resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the brand marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Brand marketing cover letter example
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- Quantifiable achievements: Highlighting clear figures such as "elevated brand awareness by 25% and boosted sales by 20%" provides concrete evidence of past successes and suggests a results-oriented mindset.
- Tailoring to the company: Directly mentioning TheFork's specific regional focus ("TheFork's North Region marketing team") shows the candidate has done their research and is aligned with the company's geographical strategies.
- Strategic collaboration: Mentioning "cross-functional agency collaborations" implies strong teamwork and communication skills, which are essential for a Brand Marketing Manager coordinating with different departments and external partners.
- ROI-focused approach: Emphasizing the exceeding of "targeted ROI objectives" indicates a firm grasp of the financial impact of marketing activities, a key aspect of brand marketing that directly ties efforts to the company's bottom line.
Five tips on formatting your brand marketing cover letter
Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your brand marketing cover letter?
Make sure to include the following:
- Header and Salutation;
- Introductory paragraph;
- Body paragraph;
- Closing paragraph;
- Signature (this one is up to you).
Remember to use the same modern, simple font for your brand marketing cover letter as you did for your resume (e.g. Lato, Rubik, etc.)
Ensure your brand marketing cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.
Once completed, use our cover letter builder to export your brand marketing cover letter in the best format to keep your information intact - PDF.
At the end of the day, your brand marketing cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.
The top sections on a brand marketing cover letter
Header: Including your name, address, phone number, email, and the date at the top of the cover letter is essential for providing your contact information and maintaining the professionalism expected in a brand marketing role.
Greeting: Using a personalized greeting to address the hiring manager by name demonstrates your attention to detail and research skills, which are crucial in the marketing industry where understanding and reaching the target audience is key.
Introduction: Here, you should hook the reader with your enthusiasm for the brand and give a brief overview of your relevant experience in marketing, highlighting how your expertise aligns with the brand's needs and values.
Body Paragraph(s): This section should delve into specific marketing campaigns or successful branding strategies you've been a part of, showcasing your creativity, analytical skills, and understanding of marketing trends, all vital in a brand marketing role.
Closing and Call-to-Action: Conclude by summarizing your passion for brand marketing and the value you would bring to the company; then, include a call-to-action that shows your initiative and eagerness to discuss how you can contribute to their team in an interview setting.
Key qualities recruiters search for in a candidate’s cover letter
Demonstrated creativity and originality in previous campaigns: to showcase the ability to develop fresh and innovative branding strategies that stand out in the market.
Strong understanding of consumer behavior and market trends: to tailor marketing efforts that resonate with target audiences and stay ahead of industry dynamics.
Experience with multi-channel marketing and digital platforms: to effectively manage and coordinate campaigns across various media, including social media, ensuring a coherent brand message.
Analytical skills to measure campaign performance: to assess the effectiveness of marketing strategies using metrics and data analysis, enabling informed decisions for future campaigns.
Communication and storytelling abilities: to compellingly articulate the brand's narrative, values, and vision, engaging both customers and stakeholders.
Proven success in brand growth or repositioning: to provide concrete examples of how past initiatives have positively impacted brand perception, customer loyalty, or market share.
Kick off your brand marketing cover letter: the salutation or greeting
When writing your brand marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.
And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.
So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.
Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.
If you haven't met the hiring manager, yet, your brand marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").
A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Recipient's Name],
- Dear [Recipient's Title and Last Name],
- Dear [Company Name] Team,
- Dear [Department Name] Hiring Committee,
- Dear [Job Title] Search Committee,
Your brand marketing cover letter intro: showing your interest in the role
On to the actual content of your brand marketing cover letter and the introductory paragraph.
The intro should be no more than two sentences long and presents you in the best light possible.
Use your brand marketing cover letter introduction to prove exactly what interests you in the role or organization. Is it the:
- Company culture;
- Growth opportunities;
- Projects and awards the team worked on/won in the past year;
- Specific technologies the department uses.
When writing your brand marketing cover letter intro, be precise and sound enthusiastic about the role.
Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.
What to write in the body of your brand marketing cover letter
Now that you've got your intro covered, here comes the heart and soul of your brand marketing cover letter.
It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.
Keep in mind that the cover letter has a different purpose from your brand marketing resume.
Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.
But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.
Select your achievement that:
- covers job-crucial skills;
- can be measured with tangible metrics;
- shows you in the best light.
Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.
Ending your brand marketing cover letter: a closing paragraph with a promise
If you're thinking of finishing your brand marketing cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.
End the final paragraph of your brand marketing cover letter with a twist:
- a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
- a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.
A personalized ending would surely help you to stand out by being a memorable candidate.
Lacking experience: here's how to write your brand marketing cover letter
As a candidate with no experience, it's important to be honest from the get-go of your application.
Use your brand marketing cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.
Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.
Key takeaways
Turning your brand marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:
- Be creative with your brand marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
- Use single spacing and have a one-inch margin wrapping all around the content of your brand marketing cover letter;
- Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
- The finishing paragraph of your brand marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
- Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
