Top Traffic Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Traffic Manager resume experience section
Traffic Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Traffic Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- While in the short of my professional life I have focused more on analytics, I understand the importance of the logistics sector in the industry, which I am focused on mastering and grow together with your company.
- I have previous experience with logistics and I find this industry intriguing since a service industry is becoming a more challenging field nowadays.
- I would love to know the cultural difference in the way of working compared to mine and from there take the best of both styles.
- Oversight of daily operations for the Ad Trafficking team in Spain, France, Italy, Nederland, Poland, Portugal, United Kindgdom.
- Definition and Implementation of PPC strategy: Google Ads and Bing primarily, but also rest of PPC channels.
- Creating and managing SEM campaigns to results: Google Ads, Microsoft Bing Ads, Criteo, AdRoll.
- Forecast and planning of Marketing activities Google Analytics
- Cross-departmental collaboration to quickly identify and resolve campaign issues.
- Forecast and planning of Marketing activities Google Analytics)
- Web SEO / SEA more than 300 customers in France, with 75% conversion success
- Facebook Ads campaign creation
- Custom analytics reporting for customers
- SEA more than 500 customers, spread across Europe 75% conversion
- Campaign creation (leboncoin.fr)
- Audit & Benchmarking
- Définir les objectifs de développement du trafic
- Mettre en oeuvre les campagnes
- Définir les objectifs de développement du trafic
- L’optimisation des campagnes, et la proposition d’actions correctives
- Suivi des campagnes en collaboration avec les CDP
- Tracking des liens/Conversions
- Optimiser la stratégie d’acquisition : définition des leviers, gestion descoûts d’acquisition, suivi de la performance à travers des KPIs précis.
- Concevoir et exécuter les campagnes multi-leviers : SEA, Display,Social Ads, affiliation, retargeting.
- Conception des landing pages et mise en place de tracking de suivi de performance.
- Identifier et lancer les oportunités de croissance..
- Développer, mettre en œuvre et gérer des campagnes de marketingnumérique qui font la promotion des produits et services del’entreprise ainsi que ses clients.
- Coordonner avec les principales parties prenantes de l'équipemarketing pour assurer que les projets de campagnes marketing sontcorrectement lancés, exécutés et mesurés.
- Mesurer le trafic des sites Web, identifiez et évaluez les nouvellestechnologies numériques et optimisez les campagnes de marketing,le marketing par e-mail, les médias sociaux et la publicité desmoteurs de recherche à l'aide d'outils d'analyse Web.
- Analyser les performances des campagnes publicitaires afin de lesoptimiser en continu.
- Identifier et lancer les oportunités de croissance .
- Optimiser la stratégie d’acquisition : définition des leviers, gestion des coûts d’acquisition, suivi de la performance à travers des KPIs précis.
- Concevoir et exécuter les campagnes multi-leviers : SEA, Display, Social Ads, affiliation, retargeting..
- Tester et déceler les canaux d’acquisitions les plus pertinents / performants / rentables
- Création des landing pages et mise en place de tracking de suivi de performance.
- Mesure des KPIs et du ROI des actions menées.
- Création et optimisation des campagnes d’acquisition payantes
- Développer, mettre en œuvre et gérer des campagnes de marketingnumérique qui font la promotion des produits et services del’entreprise ainsi que ses clients.
- Surveiller les campagnes numériques, notamment, la publicité desmédias sociaux,la publicité des moteurs de recherche, le reciblage et d'autrescanaux pour générer du trafic vers des sites Web de l’entreprise ainsique ses clients.
- Coordonner avec les principales parties prenantes de l'équipemarketing pour assurer que les projets de campagnes marketing sontcorrectement lancés, exécutés et mesurés.
- Mesurer le trafic des sites Web, identifiez et évaluez les nouvellestechnologies numériques et optimisez les campagnes de marketing,le marketing par e-mail, les médias sociaux et la publicité desmoteurs de recherche à l'aide d'outils d'analyse Web.
- Servir de contact principal pour les outils d'analyse, les analyses etles rapports multiplateformes afin d'assurer la bonne mise en œuvredu suivi numérique sur toutes les propriétés détenues.
- Analyser les performances des campagnes publicitaires afin de lesoptimiser en continu.
- Gestion de 72K€ par mois de budget SEA sur Google Ads, Bing Ads et Yandex.Direct
- Mise en place du tracking cross-site et tags avec GTM
- Mise en place de KPIs et création de dashboards clients avec Datastudio
- Audits SEO On-Site
- Mise en place des recommandations techniques et sémantiques
- Correction des problèmes techniques (Balises Alt jusqu’au Sitemaps)
- Mise en place des outils pour améliorer le taux de conversion (CRO)
- Mise en place du Marketing Automation pour aider l'équipe commerciale
- Création d'un Chatbot scalable pour automatiser les demandes répétitives
- Alexia.fr
- Cabinets d'avocats
- Centre de formation Juridique
- Prepalive.com
- Création et gestion des campagnes sponsorisées Adwords / Bing Ads / Facebook / Twitter / LinkedIn / Amazon
- Optimisation du référencement naturel ( audits, préconisations, maillage, communiqués de presse...)
- Reporting mensuel en front
- Portefeuille d'environ 20-25 clients
- Responsable Emailing : 3 sites- 6 langues- 3 monnaies Gestion & Coordination de tous les emails émis par les sites LaRedoute Italie & Pologne & COM Acquisition - Fidélisation - Triggers - Email back office
- Facebook Ads: LaRedoute Italie Challenger l'agence sur l'optimisation des campagnes Monitoring et gestions des budgets
- Téléchargements d'application: LaRedoute Italie Management et monitoring des campagnes de promotions d'application FREE et paid (Emailing, Trigger, display, Facebook ads) Gestion des budgets et des objectifs /monitoring
- Comparateurs de Prix : LaRedoute: IT-PL-DE Challenger les partenaires sur les performances des campagnes Pilotage et maîtrise du budget dans un objectif de développement du CA, des ventes) Identification et correction des problèmes techniques sur les flux produits
- Contexte des 50 ans Intermarché : développer une présence Web sur les réseaux sociaux (facebook ads) et implémenter le CMS contentfull
- Participer au projet de mise en place de la stratégie SEO (popularité, contenus, structure technique avec SEMRUSH, SCREAMING FROG)
- Assurer un suivi hebdomadaire et mensuel des performances des campagnes du site (campagnes SEA, SEO et Paid social)
- Suivre les principaux KPIS et implémenter le taggage des campagnes pour améliorer l’expérience client (Ux Thinking, A/B Testing, Excel avancé)
- Analyser les datas, en sortir des insights et construire des dashboards sur Tableau : présentation en Business Review
- Activation des leviers Adwords / Bing / Mailing / Shopping / Retargeting / Display. Stratégie et Opérationnel (Budget 1.5 millions)
- Gestion et optimisations de 12 comptes Adwords + Shopping en France et en Europe
- Mise en place d'un pricing automatique pour les comptes européens
- Réalisation du budget pour l'année 2021
- Reporting macro et micro Journalier - Hebdo - Mensuel
- Amélioration continue du tunnel de conversion : créations et modifications de landing page puis soumission à un AB / Test continue
- Garant de la rentabilité des leviers sélectionnés pour mettre en place la stratégie
- Référencement SEO / Référencement payant (SEA) plus de 300 clients en France 75% de conversions
- Création Campagnes Facebook Ads
- Création de comptes analytics et reporting
- Référencement payant (SEA) plus de 500 clients, repartis en Europe 75% de conversion
- Création de compagnes (leboncoin.fr)
- Audit & Benchmarking
- Conduct and maintain traditional media traffic for presidential campaign.
- Communicate advertisement material requirements and deadlines to creative teams.
- Primary point of contact for all radio, television, and cable stations in the United States.
- Lead campaign planning, development, and execution, considering and evaluating all digital channels including search, display, social, and video to determine a media mix that best meets campaign objectives
- Setup and ongoing management of Google Tag Manager containers and Google Analytics properties/views.
- Day to day management of paid search campaigns, bid strategies, spend and optimization efforts across various search engines to ensure KPIs are met in alignment with stated objectives.
- A/B testing, audience segmentation and re-targeting.
- Provide campaign reporting and analysis, highlighting successes and recommendations for future considerations
- Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and conversion metrics through data-driven analysis
- Open broadcast and online job orders
- Conduct daily morning meeting to review items/tasks assigned and due for the day resulting in awareness of roadblocks/milestones
- Supervise two Online Traffic Coordinators and manage the studio team, flash artists’ schedule to ensure completion and accuracy
- Assist in creation of new division within Traffic Dept focusing on new client order form and team
- Communicate any issues with team and account executives
- Collaborate with all depts: marketing, dev team (iOS/Android), production
PRO TIP
Make sure to relate your experience to your job description, but never lie. That’s not tolerated and will show up in the face-to-face interview later on.
Action Verbs for your Traffic Manager Resume
Recommended reads:
Traffic Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Traffic Manager resume
- Numerical skills
- Invoice development
- Customs documentation
- Inventory management software
- Distribution management
- Quality assurance
- Sap
- Supply Chain
- Curiosity
- Observation
- Networking
- Planning
- Perspective Taking
- Adaptability
- Flexibility
- Communication
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Recommended reads:
Traffic Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Traffic Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Traffic Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Traffic Manager Resume Summary Best Practices
Checklist: What to include in your Traffic Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Traffic Manager resume
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Traffic Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Traffic Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Traffic Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Traffic Manager resume:
Traffic Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Traffic Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Traffic Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.