Crafting a digital marketing consultant cover letter can be daunting. You've been applying for jobs, and suddenly you're faced with the task of highlighting your most impressive feat—not just rehashing your resume. It's about telling your professional pride's story with a formal, yet original touch, and doing it in just one page. Let's tackle these challenges together and craft a cover letter that stands out for all the right reasons.
- Some inspiration from other professionals' job-winning cover letters;
- The best structure and format for your digital marketing consultant cover letter;
- Insights on how to write about your best achievement to stand out;
- A creative twist on your digital marketing consultant cover letter intro.
Upload your digital marketing consultant resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.
If the digital marketing consultant isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Digital Marketing Consultant cover letter example
Sloane Stevens
San Francisco, CA
+1-(234)-555-1234
help@enhancv.com
- Highlighting relevant professional achievements, such as the example of steering a marketing campaign that increased website traffic by 40%, directly shows the impact the candidate can have on the company's objectives.
- Quantifying success through metrics, such as improving ROI by 15%, lends credibility to the applicant’s claims and showcases the candidate’s commitment to not just qualitative but quantitative results.
- Expressing knowledge of and alignment with the company's vision indicates that the candidate has done their research and is genuinely interested in the company's success and could contribute meaningfully to its culture and goals.
- Demonstrating readiness to take on challenges and contribute to the company’s success reassures the employer of the candidate's proactive attitude and adaptability to dynamic business environments.
What are the basics of the design or format of your digital marketing consultant cover letter?
To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing consultant cover letter.
Recruiters enjoy reading digital marketing consultant cover letters with a standardized format that uses:
- the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
- single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
- a one-inch margin to wrap around the text, like in our cover letter builder;
- PDF as a file format, as it allows your design (and visual element) to stay the same.
Finally, we can't go on without mentioning the key sections of your digital marketing consultant cover letter.
In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.
Next, follows the heart and soul of your digital marketing consultant cover letter or its body.
End your digital marketing consultant cover letter with a closing paragraph and, if you wish, a signature.
The top sections on a digital marketing consultant cover letter
- Header: The header should include your contact information, the date, and the employer's contact details, establishing a professional layout and making it easy for the recruiter to reach out to you.
- Greeting: A personalized greeting addressing the hiring manager by name shows that you have done your research and are genuinely interested in the position at their specific company.
- Opening Paragraph: In this section, you should capture the recruiter's attention by briefly mentioning your most relevant experience in digital marketing campaigns, your understanding of current digital trends, and your enthusiasm for the position.
- Body: Dedicated to showcasing your success stories with quantitative results in previous roles, this section should contain details about your proficiency in digital marketing tools, data analysis, and strategy execution, highlighting why you are the ideal candidate.
- Closing: The closing should reiterate your interest in the role, invite the recruiter to review your enclosed resume, and suggest an interview or meeting to discuss how your digital marketing expertise can benefit their company, ending with a professional sign-off.
Key qualities recruiters search for in a candidate’s cover letter
- Strong understanding of various digital marketing channels: Knowing how to effectively use platforms like social media, search engines, email, and mobile marketing is essential to crafting strategies that deliver results.
- Data analytics proficiency: Being able to interpret data to understand campaign performance and consumer behavior helps in making informed decisions and proving ROI.
- SEO/SEM skills: These are critical for increasing online presence and visibility, driving more organic traffic, and enhancing paid search efforts.
- Content marketing expertise: Creating and managing relevant and valuable content is key to attracting and engaging audiences, as well as improving search engine rankings.
- Certifications in digital marketing platforms: Certifications from Google AdWords, Analytics, Facebook Blueprint, etc., showcase a commitment to the field and expertise in the necessary tools.
- Creativity and adaptability: The ability to develop innovative strategies and adapt to the rapidly changing digital landscape ensures campaigns stay effective and relevant.
What matters most when tailoring your digital marketing consultant cover letter salutation
Your digital marketing consultant cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your digital marketing consultant cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear [Professional Title] [Last Name],
First introductions in your digital marketing consultant cover letter
Within your digital marketing consultant cover letter introduction, genuinely state what you like about the organization.
Research the latest company projects, honorary awards, company updates, etc.
Write up to two sentences to let recruiters know what impresses you about the company,
This would help you to set a good tone for the rest of the communication.
Storytelling in the middle (or body) of your digital marketing consultant cover letter
You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your digital marketing consultant cover letter?
For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).
After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.
Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.
Use the next between three and six paragraphs to narrate how:
- you've grown your skill set, thanks to your achievement;
- you'd use the know-how you've gained in your new role;
- your accomplishment could help your potential employers grow.
Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.
Ending your digital marketing consultant cover letter to avoid "Sincerely yours"
Yes, this sort of closing statement may work best before your signature.
But you want to give recruiters something more with your digital marketing consultant cover letter ending.
Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).
Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.
Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.
Which story should you tell in your digital marketing consultant cover letter when you have zero experience
Candidates, lacking professional experience in the field - this one is for you.
Your digital marketing consultant cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.
And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?
Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).
Another safe card you can bet on is your career dream: in the body of your digital marketing consultant cover letter, go into the details of how your ambitions would help make the company you're applying for better.
Key takeaways
Creating your digital marketing consultant cover letter should be a personalized experience for the role and the recruiter, where you:
- Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
- Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
- Map out one key success from your career (or life) that has taught you job-crucial skills;
- Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
- End with a promise for your potential or your availability for an interview.
