Writing a strong cover letter requires close attention to detail, from the tone of voice to avoiding those pesky spelling or grammar mistakes.
Overlooking similar small details can weaken your application.
Many candidates also struggle with how to address the letter, often opting for 'Dear Sir or Madam' when they can’t find the correct contact. This can make your cover letter feel impersonal.
In this guide, we’ll show you how to perfect these crucial elements, ensuring your cover letter is polished and professional without relying on clichés.
Designer cover letter example
Elsie Murray
Brighton and Hove
+44 1234 567890
help@enhancv.com
- Emphasize leadership and team management skills, particularly in executing high-impact visual strategies, as these are crucial for a managerial role in creative design.
- Highlight specific achievements, such as improving client satisfaction and user engagement, to demonstrate measurable success and outcomes in previous positions.
- Show alignment with the company’s values and vision, indicating genuine interest and understanding of the company’s goals to convey cultural fit.
- Mention experience with innovative approaches, like A/B testing for content, which are relevant to the role and illustrate forward-thinking and adaptability.
Importance of cover letters in the United Kingdom
Cover letters are a crucial part of your application, offering additional details beyond your CV.
Here’s why they’re essential:
- Supporting your CV: Now's your opportunity to provide some context for your experience, with more information on your key achievements and how your profile could benefit the position and organisation to which you're applying.
- Showcases your character: Taking the time to write a cover letter demonstrates that you’re proactive, organised, ambitious, and genuinely interested in the role.
- Reflects your career goals: Use the cover letter to outline your long-term career career aspirations and how this role aligns with your broader plans.
What UK employers expect from a cover letter
You only have one chance to impress your potential UK employers, so be wise about writing your cover letter.
When doing so, follow these three simple but essential steps:
- Do your research: Begin by researching the company and the role you're applying for. Check their website, social media pages, and relevant news to understand what drives their business.
- Highlight company values: Identify the company's core beliefs and explain how your personal and professional experiences resonate with them. For instance, if the organisation prioritises innovation, provide examples where you've demonstrated creative thinking.
- Match your skills to the job: Analyse the job description carefully and pick out the most important skills or qualifications they’re seeking. Be sure to mention your relevant achievements that prove you're the perfect fit for the position.
How to format a designer cover letter
Have you ever wondered about the formatting and structure of your cover letter?
Read on to discover some guidance from industry-leading professionals:
- Within the header, include your address and contact details, the employer's name and address, and the date, followed up by a personalised salutation.
- The body should should consist of an opening paragraph, middle paragraphs expanding on your unique experience and skills, and a closing paragraph.
- End with a formal sign-off and your signature.
- Choose modern fonts such as Volkhov, Chivo, or Bitter instead of the more traditional Arial or Times New Roman.
- All of ENhancv's templates maintain single-spacing with approximately 1-inch (2.5 cm) margins on all sides to ensure a neat presentation.
- Always send your cover letter as a PDF to keep the formatting intact and prevent any edits once submitted.
Your CV and cover letter maintain consistent formatting. Use the same fonts, margins, and style to create a professional and cohesive look for your application.
Finally, remember that Applicant Tracking Systems (the software some companies use to align job keywords to your experience, also known as ATS) do not read cover letters–it's intended solely for recruiters. Make it stand out by highlighting your achievements and relevant skills for the role.
How to write your designer cover letter salutation
Imagine you're a hiring manager reading through countless cover letters—which would catch your attention: being addressed directly by name, or reading 'Dear Sir or Madam'?
The first option shows you've made the effort to learn about the company and the role.
To find the hiring manager's name, try LinkedIn, check the company's website, or even reach out to the organisation on social media.
How to write your designer cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
How to write your designer cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
How to write a closing paragraph
Looking to leave a lasting impression with your cover letter closing?
Then, you should certainly end with a promise—one that outlines what you aim to achieve in the role. Ensure your goals are realistic and align with the company’s needs.
You might also include a call to action, enquiring when you can expect to hear back and what the next steps in the hiring process will be.
Conclusion
Creating a compelling cover letter is vital in making a positive first impression on potential employers. Personalise your letter by addressing the hiring manager directly and ensuring your skills align with the job description.
Highlight specific achievements that demonstrate your suitability for the role, and express genuine enthusiasm for the opportunity. Finally, maintain a professional format that complements your CV for a cohesive application.
