Crafting the perfect marketing and sales cover letter can feel like a daunting task, especially if you're deep in the job hunt and realize it's a pivotal piece of your application. It's not about echoing your resume; it’s your chance to shine by weaving the narrative of your proudest professional moment. Keep it crisp and free from tired phrases, striking a balance between formality and personality, all while ensuring it fits neatly on one page. Let's tackle this challenge together.
- Some inspiration from other professionals' job-winning cover letters;
- The best structure and format for your marketing and sales cover letter;
- Insights on how to write about your best achievement to stand out;
- A creative twist on your marketing and sales cover letter intro.
Upload your marketing and sales resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.
If the marketing and sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Marketing and sales cover letter example
LEAH TORRES
Fort Worth, Texas
+1-(234)-555-1234
help@enhancv.com
- Opening with a strong statement about intent and experience helps set a confident tone and directly aligns the candidate with the company’s needs.
- Specific statistics, like achieving a 25% growth in marketing reach and a 30% increase in sales productivity, provide concrete evidence of past success and the ability to deliver measurable results.
- Emphasizing leadership in strategic initiatives showcases the capacity for high-level thinking and the ability to manage significant projects that impact global markets.
- Mentioning a data analytics framework indicates proficiency with modern data tools, which reinforces the candidate’s analytical skills and their commitment to data-driven decision-making.
Standard formatting for your marketing and sales cover letter
Structure your marketing and sales cover letter, following industry-leading advice, to include:
- Header - with your name, the role you're applying for, the date, and contact details;
- Greeting - make sure it's personalized to the organization;
- Introduction paragraph - no more than two sentences;
- Body paragraph - answering why you're the best candidate for the role;
- Closing paragraph - ending with a promise or a call to action;
- Signature - now that's optional.
Set up your marketing and sales cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.
Use the same font for your marketing and sales cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).
Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.
Our builder allows you to export your marketing and sales cover letter in the best format out there: that is, PDF (this format keeps your information intact).
The top sections on a marketing and sales cover letter
- Header: Includes your contact information, the date, and the employer’s contact information, presenting a professional layout and making it easy for the recruiter to know who you are and how to reach you.
- Opening Greeting: Addresses the hiring manager by name if possible, indicating that you've done your research and are personally invested in engaging with the company.
- Introduction: Clearly states the position you're applying for, your current role, and the value you can provide in marketing and sales, catching the recruiter's interest right away.
- Body of the Letter: Divided into 1-2 paragraphs, highlights your previous sales achievements, understanding of marketing strategies, and how your skills can benefit the company's bottom line, showing specific relevance to the job requirements.
- Closing and Call to Action: Concludes the letter by summarizing your value proposition, expressing enthusiasm for the opportunity, and inviting the recruiter to contact you for an interview to further discuss your qualifications.
Key qualities recruiters search for in a candidate’s cover letter
- Proven sales track record: Demonstrates the ability to close deals and meet or exceed sales targets, which is the core function of the role.
- Strong communication skills: Essential for effectively conveying product benefits to customers and negotiating terms.
- Customer relationship management: Indicates the ability to nurture long-term relationships that lead to repeat business and referrals.
- Results-driven attitude: Shows a focus on achieving sales goals and a commitment to continuous improvement and results measurement.
- Industry knowledge: Understanding of the specific market, competition, and product trends, enabling tailored strategy development and execution.
- Marketing acumen: Experience with marketing strategies and tools that support sales, such as lead generation, content marketing, and digital marketing.
Personalizing your marketing and sales cover letter salutation
Always aim to address the recruiter from the get-go of your marketing and sales cover letter.
Use:
- the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
- the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
- the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
Your marketing and sales cover letter intro: showing your interest in the role
On to the actual content of your marketing and sales cover letter and the introductory paragraph.
The intro should be no more than two sentences long and presents you in the best light possible.
Use your marketing and sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:
- Company culture;
- Growth opportunities;
- Projects and awards the team worked on/won in the past year;
- Specific technologies the department uses.
When writing your marketing and sales cover letter intro, be precise and sound enthusiastic about the role.
Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.
What to write in the body of your marketing and sales cover letter
Now that you've got your intro covered, here comes the heart and soul of your marketing and sales cover letter.
It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.
Keep in mind that the cover letter has a different purpose from your marketing and sales resume.
Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.
But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.
Select your achievement that:
- covers job-crucial skills;
- can be measured with tangible metrics;
- shows you in the best light.
Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.
Closing remarks to end your marketing and sales cover letter
Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your marketing and sales cover letter .
A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".
Do you want to make an even better impression?
Close off your marketing and sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.
A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).
No experience marketing and sales cover letter: making the most out of your profile
Candidates who happen to have no professional experience use their marketing and sales cover letter to stand out.
Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.
Once again, the best practice to do so would be to select an accomplishment - from your whole career history.
Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?
Be precise and concise about your dreams, and align them with the company vision.
Key takeaways
Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your marketing and sales cover letter:
- Always make sure your marketing and sales cover letter is tailored to the role you're applying for to make a good impression on recruiters;
- In your marketing and sales cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
- Focus your marketing and sales cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
- Ensure your marketing and sales cover letter closing statement isn't generic and includes either a call to action or a promise;
- If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
