Crafting a growth marketing cover letter can seem daunting, especially if you're already in the throes of job applications and discover it's a requirement. Your cover letter should showcase a stellar professional achievement without echoing your resume. Strike a balance between formality and authenticity, steering clear of overused phrases. Remember, brevity is key—a powerful narrative packs a punch in a single page. Let's unearth how to highlight your proudest moment in growth marketing.
- Introduce your profile to catch recruiters' attention;
- Use professional templates and examples to make sure your growth marketing cover letter follows the best industry standards;
- Settle on your most story-worthy achievement to shine a light on what makes your application unique;
- Write a growth marketing cover letter, even when you lack professional experience.
Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the growth marketing cover letter it would write for you.
If the growth marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Growth marketing cover letter example
Scarlett Anderson
Columbus, Ohio
+1-(234)-555-1234
help@enhancv.com
- Highlighting specific, quantifiable achievements (e.g., increasing customer lifetime value by 25%, boosting average order value by 20%, and enhancing referral rates by 15%) helps to showcase the candidate's ability to deliver concrete results which can be incredibly persuasive for the role of a Growth Marketing Manager.
- Emphasizing cross-functional collaboration and leadership in developing a retention strategy and introducing new programs demonstrates the applicant's capacity to work with diverse teams, an essential skill for a manager-level position.
- Mentioning effective budget management and negotiating skills, leading to significant savings for the company, presents the candidate as fiscally responsible and resourceful—a valuable trait in any role, particularly one focused on growth and scaling a business.
The format of your growth marketing cover letter: structure, fonts, margins, and more
Your growth marketing cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.
Remember that you're writing your growth marketing cover letter for recruiters - as the Applicant Tracker System won't scan this content.
Here are a few more tips and tricks to keep in mind when formatting your growth marketing cover letter:
- Use the same font in your growth marketing cover letter and resume. We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
- Each paragraph should have single spacing, which is already set up for you in our cover letter templates.
- Our cover letter builder follows industry standards for your growth marketing cover letter formatting - with a one-inch margin, surrounding your content.
- Always export your growth marketing cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.
The top sections on a growth marketing cover letter
- Header: This section includes your contact information and the date, ensuring that the recruiter can easily reach out to you and recognizes the timeliness of your application.
- Greeting: A personalized salutation addressing the hiring manager by name demonstrates that you have conducted research on the company and are genuinely interested in the position.
- Introduction: Quickly captivate the recruiter by expressing your passion for growth marketing and sharing a high-level overview of your qualifications that align with the specific role.
- Body: Highlight your most significant achievements in growth strategies, data analysis, and past marketing campaigns, providing metrics and examples that quantify your success and demonstrate your ability to drive growth.
- Closing: End with a strong call to action, expressing your eagerness to discuss how your skills and innovative growth marketing tactics can benefit the company, and thank the recruiter for considering your application.
Key qualities recruiters search for in a candidate’s cover letter
- Demonstrated experience with A/B testing and data analytics: To optimize campaigns and make data-driven decisions.
- Proven track record in scaling user base and achieving growth metrics: Shows the candidate's ability to deliver tangible results.
- Proficiency with growth hacking techniques: Signifies an innovative approach to user acquisition and retention.
- Creative problem-solving skills: Essential for finding unconventional ways to grow the business.
- Expertise in digital marketing tools and platforms: Necessary for executing and managing growth strategies.
- Strong cross-functional collaboration: Growth marketing requires working with product, sales, and engineering teams to drive growth.
How to address hiring managers in your growth marketing cover letter greeting
Goodbye, "Dear Sir/Madam" or "To whom it may concern!"
The salutation of your growth marketing cover letter is how you kick off your professional communication with the hiring managers.
And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.
Take the time to find out who's recruiting for the role (via LinkedIn or the company page).
If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.
The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Team,
- Dear [Mr./Ms. Last Name],
- Dear [Job Title] Hiring Committee,
- Dear [Department Name] Hiring Leader,
How to start your growth marketing cover letter introduction
The opening paragraph of your growth marketing cover letter can seem like a real enigma.
Where do you start writing?
In your growth marketing cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
Choosing your best achievement for the middle or body of your growth marketing cover letter
Now that you have the recruiters' attention, it's time to write the chunkiest bit of your growth marketing cover letter.
The body consists of three to six paragraphs that focus on one of your achievements.
Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).
Another excellent idea for your growth marketing cover letter's middle paragraphs is to shine a light on your unique professional value.
Write consistently and make sure to present information that is relevant to the role.
Time to wrap up your growth marketing cover letter
Writing the closing paragraph of your growth marketing cover letter is just as important as the salutation.
You have to make it personalized to the job advert and recruiter.
Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.
Otherwise, you could also conclude your growth marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?
No experience growth marketing cover letter: making the most out of your profile
Candidates who happen to have no professional experience use their growth marketing cover letter to stand out.
Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.
Once again, the best practice to do so would be to select an accomplishment - from your whole career history.
Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?
Be precise and concise about your dreams, and align them with the company vision.
Key takeaways
Your growth marketing cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:
- Chose no more than one achievement, which you'd be talking about in the body of your growth marketing cover letter, by focusing on skills and outcomes;
- Address recruiters with their first or last name, or "Dear Hiring Manager" in your growth marketing cover letter greeting;
- Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
- Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
- Close your growth marketing cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.
