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Vice President of Sales Cover Letter

Professional Vice President of Sales Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Vice President of Sales cover letter. Just replace personal information, company application data and achievements with your own.

Lizzie Velazquez
Cover Letter
Dear Recruiting Manager,

Thank you for the opportunity to apply for this challenging role with your esteemed company.

My global experience in Strategy, Sales, Marketing and Supply Chain offers a big advantage in meeting the expectations from this important role with your esteemed company. For more than 13 years I have worked and travelled globally as Chief Marketing Officer/Director of Sales & Marketing for world’s largest steel brand - ArcelorMittal. Value driven savings across the global business was a key strategic goal with focus on achieving synergies across different business units and product lines.

Further more I have had the privilege to be a board member for a mining joint venture in Mexico with commercial oversight. With this combination of experience I am confident of playing a positive role at your esteemed company. 

You may notice a gap in my work experience which was on account of health issue (Dengue).  During my break my time was spent volunteering with Alcoholics Anonymous as a Class A(non-alcoholic) Trustee on their General Service Board. Just over a year ago I have started my independent consulting related to my experience in business turnarounds and commercial strategies. This has led to sharing my expertise with Private Equity backed firms in situations requiring turnaround of a loss-making business.

My core strength is my fast learning ability  to grasp the fundamentals of any new industry dynamics. My career path shows my ability to complete assignments that push me to new frontiers based on thirst for knowledge and penchant for delivering results. My work in Mexico and clients from other Latin American countries has enhanced my understanding of written and spoken Spanish.

Finally, I would like to make a humble submission with respect to location of this job. I have had the pleasure and privilege to work with the North American market since 2003. I have traveled extensively to meet clients  across USA. All this was effectively managed with a business visa while being based outside USA. The point is to leverage flexible location if your esteemed company is open for such arrangement. You can appreciate the win/win solution that is possible with remote working.

Look forward to positive interactions with you and your esteemed organization for this position.

Kind Regards,

Lizzie Velazquez
Cell: (123) ***-*** / (123) ***-*** 46

So are cover letters necessary for Vice President of Sales jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

Have a vice president of sales cover letter that tells your story

vice president of sales coverletter.png

Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Stand out with a strong introduction and an appropriate salutation

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • Dear Human Resources Manager
  • Dear Mr. Johnson
  • Dear Head of [team you're applying for]
  • Dear Nathan Lovelace

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Don't skip on your Vice President of Sales soft and hard skills

So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.

According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.

However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.

Prove your passion about the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

Go for a strong ending

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.


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