Professional Digital Advertising Cover Letter Examples for 2024

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Your digital advertising cover letter should immediately grab attention. It must highlight your creativity and understanding of current trends. Demonstrate your track record of successful campaigns clearly and concisely. Show them that your skills are the key to unlocking their brand's potential.

Writing a digital advertising cover letter can be a daunting task, especially if you're already deep into your job hunt. You might struggle with how to craft a narrative that complements, not just repeats, your resume. Highlight your crowning career achievement—make it the vibrant heart of your letter, steering clear of worn-out clichés. Remember, this formal yet personal introduction should make an impression within just one page. Let's get you started on a cover letter that stands out.

Check out our digital advertising cover letter guide to find out how to:

  • Write a digital advertising cover letter that helps you stand out (and get the job);
  • Understand how to start and end your digital advertising cover letter with the appropriate greeting;
  • What to include in the body of your digital advertising cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your digital advertising cover letter.

And if you want to make your life even easier, simply drag and drop your digital advertising resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Digital Advertising cover letter example

Taylor Foster

San Francisco, CA


Dear Hiring Manager,

I'm writing to express my interest in the Digital Advertising Specialist position at your esteemed company, where innovative marketing strategies and data-driven decisions are highly valued. My career with top Silicon Valley firms has prepared me to take on new challenges with a forward-thinking team like yours.

During my time at Google, one of my standout achievements was spearheading a campaign that capitalized on in-depth data analysis to identify underperforming ads. By implementing a rigorous A/B testing regimen, I increased click-through rates by a remarkable 20%, and as a result, realized a 10% reduction in cost per click. This initiative not only led to a boost in the campaign's overall efficiency but also solidified my reputation as an expert in driving continuous improvement in digital advertising spaces.

I am eager to discuss how my background in developing dynamic advertising campaigns and my proven track record of improving performance metrics align with the objectives of your company. Thank you for considering my application. I look forward to the opportunity to further discuss how I can contribute to your team.

Taylor Foster, Digital Advertising Specialist
What makes this cover letter good:

  • Highlighting specific achievements, such as increasing click-through rates or lowering cost per click, showcases measurable impact and expertise.
  • Referencing past experience with reputable companies like Google adds credibility and suggests a level of competence that is transferable to the new role.
  • Emphasizing data-driven decision-making and proficiency in A/B testing indicates a strong analytical skill set, which is critical for a Digital Advertising Specialist role.
  • Mentioning a willingness to discuss how past experience aligns with the company's objectives shows an eagerness to contribute and collaborate with the team.

Structuring and formatting your digital advertising cover letter

Here's what the structure of your digital advertising cover letter should include:

  • Header (with your name, the position you're applying for, and the date);
  • Salutation (or greeting);
  • Introductory paragraph (or your opening statement);
  • Body paragraph (or further proof of your experience);
  • Closing paragraph (with a call to action);
  • Signature (that is optional).

Use the same font for your digital advertising resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your digital advertising cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your digital advertising cover letter.

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The top sections on a digital advertising cover letter

  • Header: Include your full name, professional title, contact information, and the date, as it ensures the recruiter can easily identify who you are and how to reach you.
  • Greeting: Use a personalized address to the recruiter or hiring manager to show you've done your research and you're genuinely interested in the company and the digital advertising role.
  • Introduction: Briefly introduce yourself, state the position you're applying for and mention a key achievement or specific experience that directly relates to digital advertising to immediately capture the recruiter’s attention.
  • Body: Elaborate on your relevant digital advertising experiences, campaigns you've contributed to, and specific skills like data analysis or creativity, explaining how these can benefit the potential employer’s advertising projects.
  • Closing: End with a strong, proactive closing statement that expresses your enthusiasm for the role, and an invitation to discuss how your skills and experiences align with the company's digital advertising needs, while thanking the recruiter for their consideration.
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Key qualities recruiters search for in a candidate’s cover letter

  • Experience with digital advertising platforms: Recruiters look for familiarity with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms, as these are integral to developing and managing effective campaigns.

  • Data analysis and performance tracking skills: The ability to analyze campaign data, understand key metrics, and use this information to optimize digital advertising performance is crucial.

  • Creativity in ad design and copywriting: Effective digital ads require engaging and persuasive visuals and copy, so a talent for crafting impactful messages tailored to target audiences is highly valued.

  • Understanding of audience segmentation and targeting: Being able to identify and target specific audience segments to maximize ad relevance and effectiveness is a key component of successful digital advertising strategies.

  • Knowledge of current digital advertising trends and technologies: Recruiters look for candidates who are up-to-date with the latest developments in ad tech, including AI, automation, and personalization, which can give companies a competitive edge.

  • Strong budget management skills: With often limited advertising budgets, the ability to strategically allocate resources and achieve a high return on ad spend is essential for a digital advertising role.

How to greet recruiters in your digital advertising cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your digital advertising cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear Dr. [Last Name],
  • Dear [First Name] [Last Name],

Your digital advertising cover letter intro: showing your interest in the role

On to the actual content of your digital advertising cover letter and the introductory paragraph.

The intro should be no more than two sentences long and presents you in the best light possible.

Use your digital advertising cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

  • Company culture;
  • Growth opportunities;
  • Projects and awards the team worked on/won in the past year;
  • Specific technologies the department uses.

When writing your digital advertising cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Intro Paragraph
Immersing myself in the cutting-edge and data-driven culture at [Company Name] resonates deeply with my own professional philosophy and my proven track record of driving engagement and conversion through creative digital strategies.

The middle or body of your digital advertising cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your digital advertising cover letter, it's time to get down to business.

Hear us out, the body of your digital advertising cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or digital advertising cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Body Paragraph
Steering a product launch campaign for XYZ Corp, I orchestrated a digital advertising strategy that harnessed data analytics for targeted ads, achieving a 150% ROI within the first quarter—a testament to my ability to blend creative market positioning with meticulous ROI tracking to not only meet but surpass revenue goals.

Finishing off your digital advertising cover letter with what matters most

So far, you've done a fantastic job in tailoring your digital advertising cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your digital advertising cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Closing Paragraph
Eager to discuss how my skills align with [Company]'s goals, I welcome the opportunity for an interview at your earliest convenience.

What to write on your digital advertising cover letter, when you have zero experience

The best advice for candidates, writing their digital advertising cover letters with no experience, is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your digital advertising cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your digital advertising cover letter:

  • Always make sure your digital advertising cover letter is tailored to the role you're applying for to make a good impression on recruiters;
  • In your digital advertising cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
  • Focus your digital advertising cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
  • Ensure your digital advertising cover letter closing statement isn't generic and includes either a call to action or a promise;
  • If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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