Crafting a content strategist cover letter can be a daunting task, especially when you've realized it's a requirement after beginning your job search. A stellar cover letter is your chance to shine, focusing on that one monumental professional achievement without echoing your resume. Striking the right balance between formal tone and unique flare—sans clichés—is key. And remember, brevity is your friend; keep it to one page that tells your story effectively.
- Some inspiration from other professionals' job-winning cover letters;
- The best structure and format for your content strategist cover letter;
- Insights on how to write about your best achievement to stand out;
- A creative twist on your content strategist cover letter intro.
Upload your content strategist resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.
If the content strategist isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Content strategist cover letter example
Andrew Clark
Portland, OR
+1-(234)-555-1234
help@enhancv.com
- Emphasize specific achievements: The applicant cites a concrete achievement, stating a growth in organic visits from 600,000 to 8 million, showcasing their capability to substantially increase website traffic and their analytical skills in examining the impact of content strategies.
- Demonstrate impact through metrics: The inclusion of quantifiable results such as tripling website traffic and the average traffic drawn by the advanced content articles presents the candidate's potential impact on the business with tangible evidence.
- Show relevant experience: Mentioning the experience of spearheading a content revamp demonstrates the candidate's leadership skills and initiative, important qualities for a Content Strategist role that requires driving content direction and innovation.
- Initiate next steps: The candidate expresses eagerness to contribute to the team and proposes a follow-up, showing proactivity and serious interest in the role, inviting the hiring manager to schedule a further discussion.
The visual appeal of your content strategist cover letter: format, font, and structure
When using our cover letter builder, make sure to include these vital sections:
- Header (with your name, contact details, the role, and date);
- Greeting (that's personalized to the recruiter);
- Introductory paragraph (to capture attention);
- Body paragraph (to tell a story of how you've obtained your job-crucial skills);
- Closing paragraph (ending with a nod to the future ahead);
- Signature (that is not a must).
Our cover letter templates are already set up for you with the best content strategist cover letter design with single-spaced paragraphs and a one-inch margin.
As for the font of your content strategist cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).
Your content strategist cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.
When sending over your content strategist cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.
The top sections on a content strategist cover letter
- Header: Include your contact information, date, and the employer's contact information, establishing the professionalism expected from a content strategist and allowing for easy reference and reply.
- Opening Greeting: Address the hiring manager by name whenever possible to personalize your cover letter and demonstrate your attention to detail and research skills.
- Introduction: State the specific content strategist position you're applying for, how you learned about it, and a brief overview of your relevant expertise to immediately establish relevance and engage the reader.
- Body: Divide this section into several paragraphs where you elaborate on your content strategy experience, your approach to content marketing, and your success stories, linking your skills to the needs outlined in the job description to show how you can benefit their team.
- Closing: End with a call to action, expressing your eagerness to discuss how your strategic vision and content management skills can contribute to the company’s goals, and thank the recipient for considering your application, which showcases your professional courtesy and proactive attitude.
Key qualities recruiters search for in a candidate’s cover letter
Strong understanding of SEO and analytics: Essential for strategizing content that enhances visibility and drives engagement.
Proven editorial skills: A background in creating compelling content that aligns with brand voice and meets audience needs.
Experience with content management systems (CMS): Practical knowledge in managing and publishing content, which is central to the role.
Ability to conduct content audits: The know-how to evaluate existing content and determine its effectiveness is critical.
Strategic planning abilities: Expertise in developing and executing content strategies that fulfill business objectives.
User experience (UX) focus: Having a user-centered approach to content, ensuring it's accessible and valuable to the target audience.
Greeting recruiters with your content strategist cover letter salutation
What better way to start your conversation with the hiring manager, than by greeting them?
Take the time to find out who the professional, recruiting for the role, is.
Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.
Address recruiters in the content strategist greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").
If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Hiring Committee,
- Dear Mr./Ms. [Last Name],
- Dear [Job Title] Search Committee,
- Dear [First Name] [Last Name],
Your content strategist cover letter intro: showing your interest in the role
On to the actual content of your content strategist cover letter and the introductory paragraph.
The intro should be no more than two sentences long and presents you in the best light possible.
Use your content strategist cover letter introduction to prove exactly what interests you in the role or organization. Is it the:
- Company culture;
- Growth opportunities;
- Projects and awards the team worked on/won in the past year;
- Specific technologies the department uses.
When writing your content strategist cover letter intro, be precise and sound enthusiastic about the role.
Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.
The middle or body of your content strategist cover letter body: a great instrument to tell a story
Now that you've set the right tone with the greeting and introduction of your content strategist cover letter, it's time to get down to business.
Hear us out, the body of your content strategist cover letter is the best storytelling instrument you have, in your job-hunting arsenal.
Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.
Next, choose one accomplishment that covers those key skills and talents.
Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.
In the undertones of your story or content strategist cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.
Ending your content strategist cover letter to avoid "sincerely yours"
Yes, this sort of closing statement may work best before your signature.
But you want to give recruiters something more with your content strategist cover letter ending.
Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).
Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.
Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.
What could you write about in your content strategist cover letter when you have no experience
Candidates with zero professional experience often struggle to write their content strategist cover letter.
You may lack experience, but your application could still be impressive when you focus on your strengths.
Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.
Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.
Sharing your tangible career goals is another good strategy to stand out.
Key takeaways
Winning recruiters over shouldn't be difficult if you use your content strategist cover letter to tell a story that:
- Is personalized by greeting your readers and focusing on key job skills greets;
- Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
- Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
- Is also visually appealing - meeting the best HR practices;
- Ends with a nod to the future and how you envision your growth, as part of the company.
Content Strategist cover letter examples
Explore additional content strategist cover letter samples and guides and see what works for your level of experience or role.
By Experience
Junior Content Strategist
- Expressing Interest and Research: The cover letter starts with a clear expression of interest in the Content Strategist position and references the company's commitment to innovative digital marketing, indicating that the applicant has conducted research and is genuinely interested in the role.
- Specific Achievements: It highlights a quantifiable achievement (35% increase in website traffic) during a previous role, which is directly relevant to the position being applied for and emphasizes the applicant's impact and effectiveness in a similar capacity.
- Alignment with Company Goals: The letter expresses a willingness to contribute to the team's goals and the company's success, aligning the applicant's past experiences with the future aspirations of the organization.
Senior Content Strategist
- Alignment with Company Values: The cover letter begins by linking the applicant’s interests and the company’s mission of innovation, showing immediate relevance to the company’s values and objectives.
- Specific Achievements: The mention of a specific accomplishment, such as a "30% growth in lead generation," effectively demonstrates proven success and the ability to deliver tangible results.
- Quantifiable Results: Highlighting a 20% increased lead conversion rate underlines the applicant's capacity to produce measurable outcomes, which is critical for a content strategist role focusing on business impact.
- Industry Experience: Including a reference to experience at HubSpot, a well-known SaaS company, establishes credibility and suggests a deep understanding of the industry.
By Role
Content Strategy Manager
- Emphasizing leadership experience in deploying new systems or strategies, such as leading a project that significantly increased efficiency or outcomes.
- Highlighting quantitative achievements, like a percentage increase in efficiency or adoption, to demonstrate the impact of past initiatives.
- Demonstrating ability to optimize stakeholder collaboration, which is crucial for roles that require partnership and alignment across different teams.
- Ending on a proactive note by inviting further discussion, which shows eagerness and readiness to engage with the organization.
Digital Content Strategist
- Connection to Company Vision: Reference to the company’s innovative approach to patient engagement demonstrates industry knowledge and alignment with company goals, showcasing the candidate's research and genuine interest in the role.
- Quantifiable Achievements: Mentioning specific metrics such as a 50% increase in web traffic and 30% increase in conversions provides solid evidence of the candidate’s effectiveness and impact in previous roles.
- Relevant Experience: The candidate highlights their role in integrating a CRM system and improving patient engagement by 40%, which directly connects to the healthcare and digital marketing fields, making the experience highly relevant.
- Leadership and Team Management: By indicating experience in managing a team of five, the candidate emphasizes their leadership skills, important for roles that may involve team or project management responsibilities.
