You want your cover letter to strike the perfect balance between being professional and showing some personality. But how do you achieve this?
If you write too formally, your tone may come across as stiff. If you're too casual, it may sound overly conversational.
While modesty is always valued, how can you confidently present your skills without sounding arrogant or boastful?
This guide will help you find the right balance, ensuring your cover letter is both professional and personable, while focusing on the key job requirements.
Creative Marketing cover letter example
Olivia Turner
Birmingham, UK
+44 1234 567890
help@enhancv.com
- Alignment with Company Values: Emphasize an understanding of the company's commitment to innovation and excellence, which shows thorough research into the company and aligns personal values with organizational objectives.
- Quantifiable Achievements: Highlight accomplishments with specific metrics, like a 40% increase in online conversions and a 20% reduction in cost per acquisition, showcasing the ability to achieve significant, measurable results.
- Skills & Expertise: Spotlight expertise in digital media management and strategic financial planning, underscoring proficiency in skills that are critical for advanced marketing roles.
- Leadership & Innovation: Illustrate leadership in managing complex projects like rebranding campaigns and application of innovative solutions such as SEO/SEM strategies to demonstrate forward-thinking and proactive approaches.
Importance of cover letters in the United Kingdom
Cover letters are a crucial part of your application, offering additional details beyond your CV.
Here’s why they’re essential:
- Supporting your CV: Now's your opportunity to provide some context for your experience, with more information on your key achievements and how your profile could benefit the position and organisation to which you're applying.
- Showcases your character: Taking the time to write a cover letter demonstrates that you’re proactive, organised, ambitious, and genuinely interested in the role.
- Reflects your career goals: Use the cover letter to outline your long-term career career aspirations and how this role aligns with your broader plans.
What UK employers expect from a cover letter
When writing your cover letter for a UK employer, it’s important to keep several things in mind. First, you need to conduct a thorough research, which includes reading up on the company’s website, recent news, and their presence on social media. Understanding the company’s latest achievements and its overall mission will allow you to tailor your letter to their specific needs.
Next, focus on the company’s core values. Whether they value teamwork, innovation, or community involvement, highlighting how your own experience aligns with these principles is essential.
Finally, don’t forget to match your skills to the job’s requirements. Study the job description carefully and pick out the most important qualifications or competencies. Then, provide evidence of how you meet those criteria with concrete examples from your past work experience.
How to format a creative marketing cover letter
To get your cover letter's formatting right:
- Use a modern font like Lato, Raleway, or Chivo, rather than the overused Arial or Times New Roman.
- Set your cover letter to be single-spaced with 1-inch (2.5 cm) margins on all sides—our templates are automatically set up for you.
- Ensure both your CV and cover letter are consistent in font style and formatting.
- Always send your cover letter as a PDF to prevent alterations and preserve its layout.
When it comes to structuring your cover letter, follow this sequence: begin with your address and contact details, then the employer's details (i.e. name and address), and the date. Next, start with a personalised greeting, followed by your introductory, body, and closing paragraphs. Be sure to include a sign-off and your signature at the end.
Remember, although Applicant Tracking Systems (ATS) software, which may scan your CV for keywords, won't read your cover letter, it will be reviewed by recruiters.
How to write your creative marketing cover letter salutation
In a world of AI and instant prompts, taking the extra time to personalise your cover letter truly makes a difference.
Address the hiring manager directly with a customised greeting (e.g., 'Dear Mr Bond', 'Dear Ms Penny').
You can often find their name on LinkedIn (under the job listing or by searching) or in the ‘About’ or ‘Meet the Team’ section of the company's website. If in doubt, you can also contact the reception for assistance.
If you can't find the name, rather than using 'Dear Sir or Madam', opt for something more personal, such as 'Dear [Company Name] Hiring Manager'.
How to write your creative marketing cover letter intro
A great option to begin your cover letter is by showing recruiters you've done your homework or research.
If the company has won an award or made headlines, congratulate them in your opening sentence, or express how impressed you are.
Provide this achievement as a reason why you admire the company, ensuring your tone remains genuine, sincere, and authentic.
How to write your creative marketing cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
How to write a closing paragraph
You’ve written a brilliant cover letter so far—so don’t undermine it at the very end.
If you think signing off with a polite 'Kind regards' or 'I look forward to hearing from you' will make a strong impression, think again.
A better approach is to make a tangible promise—one that reflects both personal and professional growth—and demonstrates your value to the recruiters.
Alternatively, encourage the hiring managers by asking when you might expect to hear back from them.
Conclusion
Your cover letter is an opportunity to showcase your personality and skills to potential employers. Start by addressing the hiring manager by name and tailoring your content to reflect the role’s requirements.
Include a specific example of your greatest achievement to illustrate your suitability for the position, while also expressing your enthusiasm for the company. Remember to format your letter professionally, ensuring it aligns seamlessly with your CV.
