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Professional Digital Marketing Intern Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Digital Marketing Intern cover letter. Just replace personal information, company application data and achievements with your own.

Houston Schneider
(558) 333-1333
Windsor, Ontario
Dan Wells
Biblioasis Press
1686 Ottawa St. Suite 100
Windsor, Ontario N8Y 1R1

June 18, 2020

Dear Mr. Wells,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity and works of marginalized communities and underrepresented women of colour. Thus, I was excited to see the Publicity and Digital Marketing position because it fits well with my marketing and communications experience and skills in gender advocacy, social issues and political science.

With my 4 years of experience in social media management and event coordination for public interest groups, retail stores, and social justice organizations, here is what I can offer specifically to Biblioasis Press:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage to readers and authors at Biblioasis. As the previous communications lead of a gender advocacy centre, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels over traditional methods. Furthermore, I can dissect and harness social media analytics to reach demographics most likely to resonate with the diverse books and events produced by Biblioasis annually.

Beyond the technical experience, I prioritize a people-first approach to coordinating events, managing teams and bolstering rapport with sales representatives and clients. As a key leader at Lululemon Athletica, I garnered large return on investments and surpassed sales goals by building genuine relationships with customers. At Biblioasis, I would bring the success I have had in tailoring individuals’ goals and history to build a personable experience for and trusting relationship with readers, authors, and media networks.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills and precise communication skills. Not only do I have the deep knowledge to build rapport with scholars and authors, but my experience in proofreading allows me to maximize impact and bolster the visibility and reach of Biblioasis publications.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing intern position at Biblioasis.


Houston Schneider

Writing a Digital Marketing Intern cover letter might feel like skating on thin ice – choosing between buzzwords mentioned in the job description and original content, while worrying about making even the slightest mistake.

And what can make this experience a bit more fun and exciting? You guessed it. Relying on expert advice and examples.

Luckily, we have you covered. Check out our tips on writing a memorable cover letter below.

Easy-to-follow cover letter writing tips for Digital Marketing Intern

At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

Stand out with a strong introduction and an appropriate salutation

In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.

However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.

Here are some phrases you can use (note that some of them require you to know the hiring manager's name):

  • Dear Human Resources Manager
  • Dear Mr. Johnson
  • Dear Head of [team you're applying for]
  • Dear Nathan Lovelace

A noteworthy introduction is what will grab the reader by the collar and make them want to get to know you better.

But what’s the best way to begin your cover letter? Highlighting your excitement about the position!

Be honest and original – this will get you remembered. You can even link your excitement to the reasons why you’d like to grow in this exact field.

Mention both your hard and soft skills

Listing hard skills on your resume is quite straightforward, isn’t it? But when it comes to writing a memorable Digital Marketing Intern cover letter, you need to be a bit more creative.

The thing is, cover letters are designed to tell a story. To show the thought process behind your achievements and motivations. To put the recruiter in your shoes and allow them to get to know you better.

Maybe you want to share how you deal with challenges? Or what helps you reach your goals? It doesn’t really matter.

And while soft skills are important, hard skills shouldn’t be skipped either. Mentioning some hard skills (especially the ones listed by the recruiter) is always a great idea. This will help you pass applicant tracking systems (ATS) that screen documents for certain keywords.

Prove that you've researched the company and are aware of industry problems

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

Go for an actionable ending

Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.

The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.

Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.

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Land a job interview by pairing your Digital Marketing Intern cover letter with a great resume

Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Digital Marketing Intern resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!