Crafting a product marketing cover letter can be daunting, especially if you're already deep into the job hunt. You've likely heard it shouldn't echo your resume, yet it's essential to weave the narrative around your proudest professional moment—without resorting to clichés. Striking the perfect balance of formality and personality, all within a one-page limit, is a challenge. Let's dive into mastering this art, setting you apart in the competitive market.
- Write a product marketing cover letter that helps you stand out (and get the job);
- Understand how to start and end your product marketing cover letter with the appropriate greeting;
- What to include in the body of your product marketing cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your product marketing cover letter.
And if you want to make your life even easier, simply drag and drop your product marketing resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the product marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Product marketing cover letter example
Vanessa Ford
Los Angeles, CA
+1-(234)-555-1234
help@enhancv.com
- Quantifiable achievements: Mentioning the specific 25% increase in app notification interaction provides a measurable outcome of past work, showcasing the ability to deliver results.
- Relevant experience: Experience at YouVersion, which likely involves digital marketing in a tech-centric environment, is directly applicable to a Product Marketing Copywriter role, indicating a seamless transition and applicable industry insights.
- Strategic mindset: Demonstrating a balance between creative copywriting and analytical skills indicates the candidate can both ideate and evaluate the impact of their work, a valuable skill set for driving marketing campaigns.
- Tailored content: The ability to tailor content based on user behavior shows expertise in user engagement strategies, an important aspect for a Product Marketing Copywriter role that aims to connect with and expand the target audience.
Designing your product marketing cover letter: what is the best format
Let's start with the basics, your product marketing cover letter should include your:
- Header
- Greeting
- Introduction
- Body paragraph
- Closing statement
- Signature (that's not a must)
Next, we'll move to the spacing of your product marketing cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).
Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.
Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.
Finally, ensure your product marketing resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).
P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.
The top sections on a product marketing cover letter
- Header: This section includes your contact information, the date, and the employer's contact information, ensuring that your cover letter appears professional and follows standard business letter format.
- Opening Greeting: Address the hiring manager by name if possible to personalize your cover letter and demonstrate that you’ve researched the company and are serious about the position.
- Introduction: This section should hook the reader by briefly highlighting your passion for product marketing and your understanding of the company's products, showing that you are not only familiar with what they do but also excited about the opportunity to be involved.
- Body Paragraph(s): These paragraphs should showcase your relevant marketing experience, successes with previous product campaigns, understanding of market research, and how you can contribute to the marketing objectives of the company, thus demonstrating your direct applicability to the role.
- Closing Section: Include a strong call to action, expressing your eagerness to discuss how your marketing expertise and innovative ideas can benefit the company, and thank the reader for considering your application, ending your cover letter on a polite and positive note.
Key qualities recruiters search for in a candidate’s cover letter
Strong understanding of the target market: Demonstrates the ability to deeply understand customer needs and how to effectively communicate with segments within the market.
Proven ability to develop and implement marketing strategies: Shows experience with planning, executing, and measuring the success of campaigns, which is crucial for driving product awareness and sales.
Creativity and innovation in product positioning and branding: Stands out for developing fresh, compelling ways to present a product that resonates with the intended audience.
Data-driven decision-making skills: Indicates the capacity to use analytics to guide marketing decisions, optimize campaigns, and measure ROI effectively.
Cross-functional team collaboration: Exhibits a track record of working successfully with product development, sales, and other departments to ensure cohesive branding and marketing efforts.
Excellent communication and storytelling abilities: Essential for crafting persuasive messaging, presenting marketing plans, and engaging stakeholders with the product's unique value proposition.
How to address hiring managers in your product marketing cover letter greeting
Goodbye, "Dear Sir/Madam" or "To whom it may concern!"
The salutation of your product marketing cover letter is how you kick off your professional communication with the hiring managers.
And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.
Take the time to find out who's recruiting for the role (via LinkedIn or the company page).
If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.
The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Specific Job Title] Team,
- Dear [Company Name] Recruitment Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
How to start your product marketing cover letter introduction
The opening paragraph of your product marketing cover letter can seem like a real enigma.
Where do you start writing?
In your product marketing cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
What comes next: your product marketing cover letter middle paragraphs
In the next three to six paragraphs (or the body of your product marketing cover letter) you have to prove your unique value.
Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.
That's one big no-no.
Remember that when writing your product marketing cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.
So, look back on key job requirements and write down a list that includes the ones you cover.
Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.
Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.
Closing paragraph basics: choose between a promise and a call to action
You've done all the hard work - congratulations! You've almost reached the end of your product marketing cover letter.
But how do you ensure recruiters, who have read your application this far, remember you?
Most product marketing professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.
Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).
Choose to close your product marketing cover letter in the way that best fits your personality.
The zero experience product marketing cover letter: shifting the focus to your unique value
Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your product marketing cover letter.
Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.
Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.
Key takeaways
We hope this product marketing cover letter writing guide has shown you how to:
- Format your product marketing cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
- Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
- Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
- Introducing your biggest achievement and the skills it has taught you in your product marketing cover letter body;
- Write no more than two sentences in your product marketing cover letter introduction to set the right tone from the get-go.
