Professional Commercial Account Manager Cover Letter Examples for 2024

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Your commercial account manager cover letter needs to immediately highlight your ability to manage client relationships. Show that you understand the importance of nurturing long-term partnerships with a track record of success. Demonstrate your strategic thinking in your cover letter, outlining how you've successfully grown accounts. Convey that you're adept at identifying opportunities that align with both the client's and company's goals.

As a commercial account manager, you know the importance of making a strong first impression. Crafting a compelling cover letter is crucial in the job application process. While you've already polished your resume and started applying, you might be unsure how to draft a cover letter that doesn't simply repeat your resume. Instead, it should highlight a significant achievement, weaving it into a narrative that showcases your pride and professionalism. Remember, conciseness is key—your cover letter should be impactful and free of clichés, all within a single page. Let's dive in and learn how to create a cover letter that stands out.

In the next few paragraphs, our commercial account manager cover letter writing guide will show you how to:

  • Personalize your commercial account manager cover letter and get inspired by other professionals to tell a compelling story;
  • Format and design your commercial account manager cover letter to make an excellent first impression;
  • Introduce your best achievement in your commercial account manager cover letter to recruiters;
  • How to make sure recruiters get in touch with you, using your commercial account manager cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your commercial account manager resume and get ready to forward your job application in a flash.

Commercial Account Manager cover letter example

Mia Williams

Columbus, Ohio


Dear Hiring Manager,

I am writing to express my interest in the advertised position, bringing forth a robust background in commercial account management combined with a comprehensive understanding of risk management and client relations.

One of the defining moments in my recent role at Aon plc was when I led a cross-functional team to overhaul client portfolio management. This initiative not only improved client satisfaction scores by 30% but also realized a 20% year-over-year reduction in client liabilities. The balance I achieved between client relationship management and stringent risk assessment strategies showcases my ability to deliver tangible business results while enhancing client trust and retention.

I am enthusiastic about the opportunity to bring my unique blend of skills to your company, furthering the commitment to excellence in client service and risk mitigation. I am very interested in discussing how my proactive approach and forward-thinking strategies can benefit your team.


Mia Williams

Senior Commercial Account Manager
What makes this cover letter good:

  • Quantitative Achievement: Mentioning the initiative that led to improved client satisfaction by 30% and reduced client liabilities by 20% showcases the candidate's capability to produce quantifiable results, which is crucial for the role.
  • Demonstration of Key Skills: By highlighting their balance between client relationship management and risk assessment, the candidate underscores their expertise in two essential areas of commercial account management.
  • Relevance to the Position: The focus on client service and risk mitigation directly aligns with the key responsibilities of the role, showing the candidate's understanding of and fit for the job.
  • Leadership and Teamwork: Leading a cross-functional team illustrates the candidate's leadership qualities and their ability to work collaboratively, which are important for senior-level positions.

Designing your commercial account manager cover letter: what is the best format

Let's start with the basics, your commercial account manager cover letter should include your:

  • Header
  • Greeting
  • Introduction
  • Body paragraph
  • Closing statement
  • Signature (that's not a must)

Next, we'll move to the spacing of your commercial account manager cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your commercial account manager resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

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The top sections on a commercial account manager cover letter

  • Header: Include your name, contact information, date, and the employer's details to ensure the letter appears professional and is easy for the recruiter to reference.
  • Greeting: Address the hiring manager by name if possible, as personalized greetings show attention to detail and a genuine interest in the position.
  • Introduction: Begin with a strong opening line that conveys your enthusiasm for the role of Commercial Account Manager and briefly highlight your most relevant experience or achievement in account management to capture the recruiter's interest.
  • Body: Elaborate on your previous successes in managing commercial accounts, client retention, and sales growth, as well as your proficiency in relationship building and strategic account development, as these are core responsibilities of the role.
  • Closing: End with a call to action, expressing your eagerness to discuss how your skills and experience align with the company's goals, and mention your availability for an interview, reinforcing your commitment to the opportunity.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven sales experience: Demonstrates the ability to meet and exceed sales targets, essential for driving the company's revenue.
  • Strong relationship-building skills: Vital for establishing trust and rapport with clients, leading to long-term business partnerships.
  • Industry knowledge: Shows the ability to understand the products or services being sold, as well as the market trends and competitors.
  • Strategic account planning: Indicates the capacity to develop and implement long-term account strategies that align with both the client's and the company's goals.
  • Exceptional communication and negotiation skills: Crucial for effectively conveying the value proposition and closing deals with clients.
  • CRM software proficiency: Reflects the capability to efficiently manage client information and sales pipelines, which is essential for tracking interactions and opportunities.

How to greet recruiters in your commercial account manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your commercial account manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Full Name],
  • Dear [Mr./Ms./Dr.] [Last Name],
  • Dear Selection Committee,
  • Dear Recruiting Team,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your commercial account manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your commercial account manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your commercial account manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your commercial account manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
With a proven track record in driving sustainable business growth and fostering strong client relationships, I am poised to bring a high level of strategic account management and a client-centered approach to the Commercial Account Manager position at [Company Name], a leader known for its innovative solutions and commitment to excellence.

How to write an achievement-focused commercial account manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your commercial account manager cover letter - the body.

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Body Paragraph
In my recent role at TechSolutions Inc., I spearheaded a customer re-engagement strategy, identifying and nurturing dormant accounts. Through meticulous analysis and tailored communication plans, I successfully reactivated 30% of inactive clients within six months, which translated to a $500,000 revenue boost for the fiscal year. My strategic approach not only exhibits my abilities in client relations and account growth but also demonstrates a proven impact on bottom-line results.

Thinking about the closing paragraph of your commercial account manager cover letter

Before your signature, you have extra space to close off your commercial account manager cover letter.

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Closing Paragraph
Eager to discuss how my skills align with your goals, I welcome the opportunity to interview at your earliest convenience.

Which story should you tell in your commercial account manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your commercial account manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your commercial account manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Writing your commercial account manager cover letter doesn't need to turn into an endless quest, but instead:

  • Create an individual commercial account manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
  • Stick with the same font you've used in your resume (e.g. Raleway) and ensure your commercial account manager cover letter is single-spaced and has a one-inch margin all around;
  • Introduce your enthusiasm for the role or the company at the beginning of your commercial account manager cover letter to make a good first impression;
  • Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
  • End your commercial account manager cover letter like any good story - with a promise for greatness or follow-up for an interview.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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