Would a good cover letter increase your chances of landing an interview? Yes.
Do we have any specific tips for event planner applications? Yes.
Are cover letters the same as resumes, but longer? Definitely not!
Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.
Need more details? Let’s dive deep.
Make your event planner cover letter stand out
In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.
Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.
Now let's move on to the things that make every cover letter great!
How to choose the most suitable salutation and make a good impression
Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.
First, it shows your attention to detail.
Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.
But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.
Here’s our selection of strong salutations. Feel free to borrow any of them:
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as an event planner.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Link your hard and soft skills to your achievements
Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.
You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.
Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.
Prove your passion about the company
Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.
So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.
In addition, you can also share how your event planner skills can add value to the team.
End on a positive note
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.