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Event Planner Cover Letter

Professional Event Planner Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Event Planner cover letter. Just replace personal information, company application data and achievements with your own.

Gemma Ford
Event Planner
Los Angeles, CA

To The Human Resources Department,

When I came across the Event Manager position with Every Occasion Event Coordinating, I knew I had to reach out immediately. I have been looking for an opportunity to showcase my established skills and pursue my passion for helping people put on the event of their dreams.

My commitment to this dream has aided me on my journey to getting a master's degree in communications with a focus on marketing.

Throughout college, I received the incredible opportunity to shadow some of the most popular coordinators in the industry and took on my first solo project during my sophomore year.

It was a wedding. In this occasion, I had to deal with clients changing their minds at the last minute. To solve that sort of problem, I had to use my creativity, and my communication and planning skills to their fullest potential.

Six months ago, I took on the largest project I've worked on so far. I was assigned to oversee the coordination of the three-day Local Artist's Festival. When one of the artists got sick, I had to quickly use my contacts to find a replacement. I also encountered issues with the catering firm. Fortunately, I noticed in time that the food wasn’t properly stored, and they were able to replace it before anyone got sick.

These challenges have shaped me into an exemplary candidate for your position. I am confident that my exceptional problem-solving skills and flexible mindset would make me an invaluable resource to your team. My natural inclination to make connections and expertise in flawless time management is the ideal combination. I'm well versed in putting together events that clients have talked about for years.

I was so pleased to see your company's dedication to the team effort involved in executing flawless events. I would be very interested in getting to know you better and exploring the possibility of bringing my ingenuity to your team. Please don't hesitate to reach out if you have any questions.

I look forward to hearing from you.


Gemma Ford

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for event planner applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Make your event planner cover letter stand out

event planner cover letter.jpg

So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

How to choose the most suitable salutation and make a good impression

Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.

First, it shows your attention to detail.

Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.

But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.

Here’s our selection of strong salutations. Feel free to borrow any of them:

  • Dear Mr. John,
  • Dear Ms. Petersen,
  • Dear Hiring Manager,
  • Dear Dr. Todd,
  • Dear Head of [team you're applying for]

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as an event planner.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Link your hard and soft skills to your achievements

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove your passion about the company

Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.

So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.

In addition, you can also share how your event planner skills can add value to the team.

End on a positive note

Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.

The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.

Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.

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Pair your cover letter with a matching resume for guaranteed success

Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Event Planner resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!