Crafting a software sales cover letter can seem daunting, especially if you're already deep into the job hunt, realizing a standout letter is key to your application. Unlike your resume, your cover letter shouldn't simply list achievements; it needs to spotlight your proudest professional moment with a personal touch, steering clear of tired clichés. Remember, brevity is your ally—aim for a compelling narrative that fits neatly within a one-page limit.
- Including all the must-have paragraphs in your structure for an excellent first impression;
- Learning how to write individual sections from industry-leading cover letter examples;
- Selecting the best accomplishment to tell an interesting and authority-building professional story;
- Introducing your profile with personality, while meeting industry standards.
And, if you want to save some time, drag and drop your software sales resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.
If the software sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Software sales cover letter example
Jackson Thompson
Houston, Texas
+1-(234)-555-1234
help@enhancv.com
- Highlighting major achievements: Mentioning the successful pilot program and the impact on student engagement, along with securing a substantial contract, effectively showcases the candidate’s ability to deliver results relevant to the educational technology sales role.
- Aligning personal goals with the company’s mission: The cover letter connects the candidate’s passion and experience in transforming K-12 learning environments with the company's objectives, demonstrating a shared vision which is important for a leadership role.
- Substantive knowledge of the sector: Showcasing familiarity with the K-12 sector through past initiatives indicates that the applicant has the requisite background to understand client needs and market dynamics in educational technology sales.
Designing your software sales cover letter: what is the best format
Let's start with the basics, your software sales cover letter should include your:
- Header
- Greeting
- Introduction
- Body paragraph
- Closing statement
- Signature (that's not a must)
Next, we'll move to the spacing of your software sales cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).
Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.
Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.
Finally, ensure your software sales resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).
P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.
The top sections on a software sales cover letter
- Header: This includes your contact information, the date, and the employer's contact information, setting the professional tone for the letter and making it easy for the recruiter to know who you are and how to reach you.
- Opening Greeting: Address the recruiter or hiring manager directly (e.g., "Dear Mr. Smith"), which shows you’ve taken the time to personalize your application and you are professional in your approach.
- Introduction: In this section, you should mention how you found the job listing and express your excitement about the possibility of working in software sales, as your enthusiasm for the role can help set you apart from other candidates.
- Body: Discuss your relevant experience, specifically focusing on sales achievements, knowledge of sales methodologies, and familiarity with software technologies, as recruiters look for proven experience and skills that match the requirements of a sales role.
- Closing: Reiterate your interest in the position and suggest an action step, like a personal meeting or phone call; conclude with a professional sign-off, which shows your proactive approach and readiness to discuss the opportunity further.
Key qualities recruiters search for in a candidate’s cover letter
- Proven track record of meeting or exceeding sales targets: Shows the candidate’s ability to deliver results and generate revenue.
- Familiarity with sales software and CRM tools: Demonstrates technical proficiency and the ability to effectively manage and track client interactions.
- Strong understanding of the software industry and product knowledge: Essential for speaking confidently about the products and tailoring sales pitches to customer needs.
- Excellent communication and presentation skills: Critical for engaging with clients, understanding their requirements, and pitching solutions effectively.
- Relationship-building and networking prowess: Important for establishing trust, maintaining customer loyalty, and expanding client base through referral business.
- Negotiation and closing abilities: Reflects the candidate's skill in finalizing deals, overcoming objections, and ensuring mutually beneficial agreements.
Kick off your software sales cover letter: the salutation or greeting
When writing your software sales cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.
And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.
So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.
Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.
If you haven't met the hiring manager, yet, your software sales cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").
A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Hiring Manager's Name],
- Dear [Department] Manager,
- Attention: [Specific Role Title] Hiring Committee,
Your software sales cover letter introduction and the value you bring
Moving on from the "Dear Recruiter" to your professional introduction.
Use those first two sentences of your software sales cover letter to present the biggest asset you'd bring to the organization.
Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.
That is - what is your value as a professional?
Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?
That one achievement in your software sales cover letter body
The lengthiest part of your software sales cover letter is the body.
Within the next three to six middle paragraphs, present yourself as the best candidate for the role.
How can you do that without retelling your whole professional resume?
Select one key achievement that covers job-crucial skills and technologies (and is memorable).
Within the body of your software sales cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.
Thinking about the closing paragraph of your software sales cover letter
Before your signature, you have extra space to close off your software sales cover letter.
Use it to either make a promise or look to the future.
Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.
Also, note your availability for a potential next meeting (in person or over the telephone).
By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.
What to write on your software sales cover letter, when you have zero experience
The best advice for candidates, writing their software sales cover letters with no experience, is this - be honest.
If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.
Or, maybe you dream big and have huge motivation to join the company. Use your software sales cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.
Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.
Key takeaways
Your software sales cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:
- Chose no more than one achievement, which you'd be talking about in the body of your software sales cover letter, by focusing on skills and outcomes;
- Address recruiters with their first or last name, or "Dear Hiring Manager" in your software sales cover letter greeting;
- Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
- Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
- Close your software sales cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.
