Crafting a compelling social media marketing cover letter can be a stumbling block even for the most experienced applicants. You've polished your resume, started applying for jobs, and suddenly hit a hurdle: the cover letter must both dazzle and reveal a personal triumph, not merely echo your resume. Striking a balance between formal tone and originality, without falling into clichés, is key. And brevity? Essential. Your challenge is to encapsulate your brightest moment on one page. Let's start that journey together.
- Writing the essential social media marketing cover letter sections: balancing your professionalism and personality;
- Mixing storytelling, your unique skill set, and your greatest achievement;
- Providing relevant (and interesting) information with your social media marketing cover letter, despite your lack of professional experience;
- Finding the perfect format for your[ social media marketing cover letter, using templates from industry experts.
Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media marketing cover letter should look, in mere moments.
If the social media marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Social media marketing cover letter example
ALEX JOHNSON
San Francisco, CA
+1-(234)-555-1234
help@enhancv.com
- Emphasizing previous achievements with quantifiable results, such as "raised our social media engagement by a remarkable 30%" and "leading to a 20% surge in user acquisition," gives the hiring manager a clear sense of the candidate's past impact and potential contribution.
- Demonstrating an understanding of the company's values and ethos ("pioneering approach to digital marketing") helps the reader see alignment between the candidate's professional ideals and the company's strategic direction.
- Highlighting specific strategies used in previous roles ("blend of influencer collaboration and engaging content creation") showcases the candidate's hands-on experience and knowledge of industry-relevant tactics.
- Expressing eagerness to discuss how one's background can contribute to the team ("discuss how my background…can contribute to the continued success") shows the candidate's proactive attitude and readiness to integrate with the hiring company's mission.
The format of your social media marketing cover letter: structure, fonts, margins, and more
Your social media marketing cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.
Remember that you're writing your social media marketing cover letter for recruiters - as the Applicant Tracker System won't scan this content.
Here are a few more tips and tricks to keep in mind when formatting your social media marketing cover letter:
- Use the same font in your social media marketing cover letter and resume. We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
- Each paragraph should have single spacing, which is already set up for you in our cover letter templates.
- Our cover letter builder follows industry standards for your social media marketing cover letter formatting - with a one-inch margin, surrounding your content.
- Always export your social media marketing cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.
The top sections on a social media marketing cover letter
- Header: This should include your contact information, the date, and the employer's details; it's essential as it enables the recruiter to quickly identify who you are and how to contact you.
- Opening Greeting: Use a personalized salutation to address the hiring manager by name if possible; it shows you've done your research and are serious about the position.
- Introduction: Briefly mention your enthusiasm for social media marketing, and how your experience aligns with the specific role, as it establishes a personal connection to the field and demonstrates passion.
- Body Paragraph(s): Detail your past experiences with successful social media campaigns or strategies you've implemented, showcasing your expertise and relevance to the position.
- Closing Section: Summarize your qualifications, express your eagerness to contribute to the company's social media marketing efforts, and include a call to action, inviting the recruiter to contact you for an interview.
Key qualities recruiters search for in a candidate’s cover letter
Proficiency in Social Media Platforms: Understanding the nuances, trends, and best practices of platforms like Facebook, Instagram, Twitter, and LinkedIn ensures that campaigns are effectively tailored to each platform's audience.
Creative Content Creation: The ability to craft engaging, shareable content that resonates with the target audience and provokes interaction aligns with the goals of increasing brand visibility and engagement.
Data Analysis and Metrics Interpretation: Employing data analytics tools to measure campaign success, adjust strategies, and report on ROI demonstrates a focus on results and an understanding of how to translate user engagement into business growth.
Strategic Planning Skills: Crafting and executing detailed social media strategies that align with broader marketing goals is essential for integrating social campaigns into the company's marketing ecosystem.
Community Management Experience: Managing and fostering positive community engagement, addressing feedback, and building relationships with followers consolidates brand loyalty and reputation.
Adaptability with Trends: Keeping abreast of emerging social media trends and being able to quickly adapt strategies ensures the brand remains relevant and competitive in a fast-paced digital environment.
What greeting should you use in your social media marketing cover letter salutation
A simple "Hello" or "Hey" just won't work.
With your social media marketing cover letter salutation, you set the tone of the whole communication.
You should thus address the hiring managers by using their first (or last name) in your greeting.
But how do you find out who's recruiting for the role?
The easiest way is to look up the role on LinkedIn or the corporate website.
Alternatively, you could also contact the organization via social media or email, for more information.
Unable to still obtain the recruiter's name?
Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [Job Title] Hiring Committee,
- Dear [First Name Last Name] Hiring Committee,
Your social media marketing cover letter introduction and the value you bring
Moving on from the "Dear Recruiter" to your professional introduction.
Use those first two sentences of your social media marketing cover letter to present the biggest asset you'd bring to the organization.
Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.
That is - what is your value as a professional?
Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?
What to write in the middle or body of your social media marketing cover letter
Here's where it gets tricky.
Your social media marketing cover letter body should present you in the best light possible and, at the same time, differ from your resume.
Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.
Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.
Your social media marketing cover letter is the magic card you need to further show how any organization or team would benefit from working with you.
Closing remarks to end your social media marketing cover letter
Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your social media marketing cover letter .
A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".
Do you want to make an even better impression?
Close off your social media marketing cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.
A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).
Is it beneficial to mention that you have no experience in your social media marketing cover letter?
Just be honest that you may not have had roles in the industry, but bring about so much more.
Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).
Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).
Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.
Key takeaways
Winning at your job application game starts with a clear and concise social media marketing cover letter that:
- Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the social media marketing resume;
- Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
- Includes an introduction that helps you stand out and show what value you'd bring to the company;
- Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
- Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
