Crafting the perfect sales and marketing cover letter can be daunting, especially when you've realized it's a required step to land your dream job. You know it's not just a repeat of your resume—it's your chance to spotlight that crowning professional achievement that you're immensely proud of, packaged as an engaging narrative. With the fine line between formal and unique, and the need to keep it concise within one page, the challenge is to craft a letter that stands out without falling into the trap of overused clichés. Let's dive into how you can turn this document into a compelling story of your success.
- Making excellent use of job-winning real-life professional cover letters;
- Writing the first paragraphs of your sales and marketing cover letter to get attention and connect with the recruiters - immediately;
- Single out your most noteworthy achievement (even if it's outside your career);
- Get a better understanding of what you must include in your sales and marketing cover letter to land the job.
Let the power of Enhancv's AI work for you: create your sales and marketing cover letter by uploading your resume.
If the sales and marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Sales And Marketing cover letter example
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- Illustration of key achievements: The cover letter effectively highlights specific accomplishments, such as leading a financial remodel and securing operational bids ranging from $500k to $45M, which provides concrete evidence of the candidate's capabilities.
- Results-oriented language: Use of quantifiable outcomes, like growing the client base by 50 new accounts, demonstrates the applicant's impact on the company's growth and their focus on achieving tangible results.
- Alignment with the company's goals: The candidate expresses enthusiasm for contributing to the prospective employer's success, suggesting alignment with the company's objectives and enthusiasm for the role.
What should your sales and marketing cover letter look like - formatting and organizing your information
Have you ever wondered what are the must-have sections you need to include in your sales and marketing cover letter? Our builder sets those up for you with:
- Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
- Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
- Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
- Closing paragraph - leaving a great impression and ending with an optional signature.
Use a cover letter template to discover the best formatting for your sales and marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.
Ensure that both your resume and sales and marketing cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.
Did you know that the Applicant Tracker System (or ATS) won't be assessing your sales and marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.
The top sections on a sales and marketing cover letter
Header with Contact Information: Includes your name, address, phone number, and email, so the recruiter can quickly identify you and know how to reach you. For sales and marketing roles, making it easy for someone to contact you mirrors the accessibility you would offer clients.
Opening Greeting: Address the recruiter or hiring manager by name if possible, showing attention to detail and personalization, which is crucial in sales and marketing for establishing a rapport.
Introduction: Briefly state your purpose for writing, your current role, and a standout achievement that aligns with the key needs of a sales and marketing position, like surpassing sales targets or executing successful campaigns.
Body of the Letter (Experience and Skills): Elaborate on relevant experiences, specific sales and marketing skills, and successful strategies you've employed in past roles to demonstrate your competence and how you’d bring value to the company’s objectives.
Closing and Call to Action: End your cover letter with a proactive statement expressing your enthusiasm for the opportunity, and suggest the next steps or indicate your intent to follow up, showcasing your assertiveness and drive, which are integral to sales and marketing positions.
Key qualities recruiters search for in a candidate’s cover letter
- Demonstrated track record of sales achievements: Recruiters look for quantifiable success in meeting or exceeding sales targets as it directly indicates a candidate's effectiveness in selling products or services.
- Strong communication and interpersonal skills: These are critical for interacting with clients, understanding their needs, and building lasting relationships.
- Knowledge of sales techniques and marketing strategies: An understanding of methodologies like consultative selling or inbound marketing shows that the candidate can effectively attract and convert leads.
- Experience with CRM and sales software: Proficiency in tools like Salesforce or HubSpot is important for managing customer relationships and sales processes.
- Ability to analyze market trends and adapt strategies: Being able to respond to changing market conditions signifies that a candidate can help a company stay competitive.
- Creativity and problem-solving abilities: The capacity to craft innovative solutions and tailor pitches to diverse clients is vital for standing out in crowded markets.
How to address hiring managers in your sales and marketing cover letter greeting
Goodbye, "Dear Sir/Madam" or "To whom it may concern!"
The salutation of your sales and marketing cover letter is how you kick off your professional communication with the hiring managers.
And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.
Take the time to find out who's recruiting for the role (via LinkedIn or the company page).
If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.
The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Leader,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear [Job Title],
How to start your sales and marketing cover letter introduction
The opening paragraph of your sales and marketing cover letter can seem like a real enigma.
Where do you start writing?
In your sales and marketing cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
Choosing your best achievement for the middle or body of your sales and marketing cover letter
Now that you have the recruiters' attention, it's time to write the chunkiest bit of your sales and marketing cover letter.
The body consists of three to six paragraphs that focus on one of your achievements.
Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).
Another excellent idea for your sales and marketing cover letter's middle paragraphs is to shine a light on your unique professional value.
Write consistently and make sure to present information that is relevant to the role.
Final words: writing your sales and marketing cover letter closing paragraph
The final paragraph of your sales and marketing cover letter allows you that one final chance to make a great first impression.
Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:
- how you see yourself growing into the role;
- the unique skills you'd bring to the organization.
Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).
If this option doesn't seem that appealing to you, close off your sales and marketing cover letter with a follow-up request.
You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.
Lacking experience: here's how to write your sales and marketing cover letter
As a candidate with no experience, it's important to be honest from the get-go of your application.
Use your sales and marketing cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.
Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.
Key takeaways
Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your sales and marketing cover letter:
- Always make sure your sales and marketing cover letter is tailored to the role you're applying for to make a good impression on recruiters;
- In your sales and marketing cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
- Focus your sales and marketing cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
- Ensure your sales and marketing cover letter closing statement isn't generic and includes either a call to action or a promise;
- If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
