2 Professional Coaching Cover Letter Examples for 2024

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Your coaching cover letter must immediately grab attention. Highlight your top accomplishment to set the tone. Continue with specifics about your coaching philosophy. Tailor your expertise to the needs of the team or organization.

Embarking on your coaching job hunt, you've probably hit the common snag: crafting a cover letter that stands out. It's not just a repeat of your resume; this one-page narrative is your chance to highlight a crowning professional achievement. Avoid the dreaded clichés—your story should be as unique as your coaching style. Remember, formality is key, but your genuine voice shouldn't be lost in the shuffle. Let's dive into making your cover letter a game-winning play.

In the next few paragraphs, our coaching cover letter writing guide will show you how to:

  • Personalize your coaching cover letter and get inspired by other professionals to tell a compelling story;
  • Format and design your coaching cover letter to make an excellent first impression;
  • Introduce your best achievement in your coaching cover letter to recruiters;
  • How to make sure recruiters get in touch with you, using your coaching cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your coaching resume and get ready to forward your job application in a flash.

Coaching cover letter example

Ella White

Indianapolis, Indiana



Dear Hiring Manager,

I have passionately followed your company's growth and impact in the retail industry, and the commitment to innovation and customer delight resonates deeply with my professional philosophy.

In my most recent position as a Retail Store Manager with Athleta, I undertook an initiative to revamp the team recruitment strategy, which led to a 20% increase in store diversity. This, coupled with a focused effort to bolster customer engagement through extensive employee training, contributed to an impressive 15% uplift in sales in just one quarter. This achievement is a testament, not only to my strategic capability, but also to my skill in driving substantial growth through investing in people and processes.

I am confident that my proactive approach, along with my dedication to fostering community relations as seen by the 30% boost in store traffic from local events, would bring a similar momentum to your team. My goal is to continue achieving results that exceed expectations, and to contribute to your company's journey in setting new benchmarks in retail excellence.

Ella White, Retail Manager
What makes this cover letter good:

  • Emphasize Achievements: The cover letter highlights significant accomplishments such as increasing store diversity by 20% and boosting sales by 15%, which demonstrates the candidate's ability to deliver measurable results.
  • Relevant Experience & Skills: It details the candidate's relevant experience as a Retail Store Manager and focuses on specific skills like strategic planning, team leadership, and enhancing customer engagement through employee training.
  • Community Outreach: Mentioning a 30% increase in store traffic from organizing local events showcases the candidate's initiative in community relations, implying their capability to reinforce the brand's presence within the community.

The visual appeal of your coaching cover letter: format, font, and structure

When using our cover letter builder, make sure to include these vital sections:

  • Header (with your name, contact details, the role, and date);
  • Greeting (that's personalized to the recruiter);
  • Introductory paragraph (to capture attention);
  • Body paragraph (to tell a story of how you've obtained your job-crucial skills);
  • Closing paragraph (ending with a nod to the future ahead);
  • Signature (that is not a must).

Our cover letter templates are already set up for you with the best coaching cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your coaching cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your coaching cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your coaching cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

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The top sections on a coaching cover letter

  • Header: This should include your name, address, contact number, email, and the date, which is essential for establishing your identity and ensuring the recruiter can easily contact you.
  • Greeting: A personalized greeting to the hiring manager or head coach shows you have done your research and are genuinely interested in the role at their specific organization.
  • Coaching Philosophy: Briefly introducing your unique coaching philosophy in the intro sets the tone for the cover letter and immediately informs the recruiter of your approach and mindset towards coaching.
  • Coaching Experience & Achievements: In the body, highlight your previous coaching experiences, relevant achievements, and how they align with the responsibilities of the position you're applying for, showcasing your suitability for the role.
  • Closing & Call to Action: End with a strong closing that reiterates your interest in the role, thanks the reader for considering your application, and includes a call to action, inviting them to contact you for an interview or further discussion.
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Key qualities recruiters search for in a candidate’s cover letter

  • Sport-specific knowledge and expertise: Demonstrates a deep understanding of the sport's tactics, rules, and training methods.
  • Leadership and motivational skills: Ability to inspire athletes, set a positive example, and lead a team towards common goals.
  • Experience with athlete development: Proven track record in improving individual athlete performance and effectively nurturing talent over time.
  • Strong communication and interpersonal skills: Able to clearly convey instructions, provide constructive feedback, and build rapport with athletes and support staff.
  • Strategic thinking and game-planning abilities: Shows competency in analyzing opponents, developing game strategies, and making in-game adjustments as necessary.
  • Certification and continuing education: Holds relevant coaching certifications and is committed to ongoing professional development in coaching techniques and sports science.

How to personalize your coaching cover letter greeting

Before you start writing your coaching cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your coaching cover letter salutation.

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [First Name Last Name],
  • Dear [Job Title],
  • Dear [Department] Team,
  • Dear Recruiting Team,
  • Dear Selection Committee,

First introductions in your coaching cover letter

Within your coaching cover letter introduction, genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

Intro Paragraph
The innovative coaching techniques and community-focused approach your team implements at XYZ Academy resonate deeply with my commitment to fostering athletic excellence and personal growth. Having developed and honed a philosophy that aligns with your trailblazing methods, I am confident in my ability to contribute to and expand upon the legacy of success established at your institution.

The middle or body of your coaching cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your coaching cover letter, it's time to get down to business.

Hear us out, the body of your coaching cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or coaching cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Body Paragraph
Under my guidance, the varsity soccer team secured their first state championship in a decade, reflecting a 60% improvement in win-loss record. My strategic approach to player development enhanced individual performances, contributing to an overall increase in team scoring by 40%.

Final words: writing your coaching cover letter closing paragraph

The final paragraph of your coaching cover letter allows you that one final chance to make a great first impression.

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

  • how you see yourself growing into the role;
  • the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your coaching cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Closing Paragraph
Eager to discuss how my skills align with your goals, I welcome the opportunity for an interview at your earliest convenience.

Keep this in mind when writing your zero experience coaching cover letter

Even though you may not have any professional experience, your coaching cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

We hope this coaching cover letter writing guide has shown you how to:

  • Format your coaching cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
  • Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
  • Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
  • Introducing your biggest achievement and the skills it has taught you in your coaching cover letter body;
  • Write no more than two sentences in your coaching cover letter introduction to set the right tone from the get-go.

Coaching cover letter examples

Explore additional coaching cover letter samples and guides and see what works for your level of experience or role.

By Role

Life Coach

When seeking a position as a Life Coach, highlight any previous experience in coaching, counseling, or mentoring roles. Showcase your ability to listen effectively and empathize with clients. If you have certifications such as 'Certified Life Coach' or completed courses like 'Introduction to Life Coaching', include these details to demonstrate your commitment to the profession. Illustrate your impact on clients with specific outcomes, using a 'challenge-approach-outcome' framework to show the transformational value you’ve provided in past engagements.
View Life Coach Cover Letter
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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