According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.
What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.
And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.
But what exactly is a cover letter and how to write a good one? Let’s see…
How to write the perfect coaching cover letter
Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.
The cover letter, on the other hand, is your chance to share more about yourself and show who you are.
But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?
Choose the right salutation and craft a strong introduction
In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.
However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.
Here are some phrases you can use (note that some of them require you to know the hiring manager's name):
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Combine your soft and hard skills for an unbeatable match!
Although you’ve probably listed all your skills on your resume, it’s worth mentioning them again, but by telling a personal story. Focusing on your soft skills and leaving most hard ones behind is also a good idea.
Maybe you want to mention the things that help you overcome setbacks? Or the things that help you reach your goals? It doesn’t really matter what you choose, as long as you link it back to the specific job requirements.
Naturally, if the job advert mentions some hard skills explicitly, you should do the same in your cover letter. This will help you pass applicant tracking systems (ATS) that screen resumes and cover letters for certain keywords.
Prove your passion about the company
Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.
Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.
It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.
In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!
End on a positive note
While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.
There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.
Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.