Embarking on your real estate broker career, you've likely begun to tackle the daunting job application process, only to realize the importance of a strong cover letter. But crafting it poses unique challenges: How do you captivate your reader without echoing your resume? The key lies in spotlighting a proud professional milestone, narrating its success without resorting to tired clichés. Remember, brevity is your ally—keep it to a single, impactful page for the best impression.
- Write a real estate broker cover letter that helps you stand out (and get the job);
- Understand how to start and end your real estate broker cover letter with the appropriate greeting;
- What to include in the body of your real estate broker cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your real estate broker cover letter.
And if you want to make your life even easier, simply drag and drop your real estate broker resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the real estate broker isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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- Real Estate Salesperson cover letter example
Real estate broker cover letter example
Charlotte May
San Diego, CA
+1-(234)-555-1234
help@enhancv.com
- Emphasize industry expertise and specific outcomes: Mentioning the 35% growth in client portfolio due to strategic market revamps showcases the applicant's successful initiatives and direct positive impact on business results.
- Align personal values with company values: By recognizing the company’s dedication to clients and expressing a shared commitment, the applicant demonstrates that their personal approach to real estate aligns with the company’s philosophy, supporting a good fit.
- Specifically address how skills can benefit the employer: The applicant's mention of property evaluation, lead generation, and customer satisfaction shows an understanding of what is valuable to the company, suggesting they can meet and enhance the company’s objectives.
Structuring and formatting your real estate broker cover letter
Here's what the structure of your real estate broker cover letter should include:
- Header (with your name, the position you're applying for, and the date);
- Salutation (or greeting);
- Introductory paragraph (or your opening statement);
- Body paragraph (or further proof of your experience);
- Closing paragraph (with a call to action);
- Signature (that is optional).
Use the same font for your real estate broker resume and cover letter - modern fonts like Lato and Rubik would help you stand out.
Your real estate broker cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.
When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).
On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your real estate broker cover letter.
The top sections on a real estate broker cover letter
- Header: This should include the broker's name, address, phone number, email, and the date which demonstrates professionalism and gives the recruiter immediate access to contact information.
- Greeting: A personalized salutation addressing the hiring manager by name establishes a direct connection and shows the candidate has done their research about the real estate agency.
- Introduction: This section should capture the recruiter's attention by succinctly highlighting the broker's passion for real estate, relevant licensing, and years of experience in the market.
- Body: Here, the broker can elaborate on specific achievements, sales records, and unique skills such as negotiation expertise or a strong network of contacts, which are critical in real estate transactions.
- Closing: The conclusion should reiterate interest in the position, expresses confidence in bringing value to the agency, and includes a call to action, such as requesting an interview or discussing how the applicant can contribute to the agency’s success.
Key qualities recruiters search for in a candidate’s cover letter
- Strong negotiation skills: Necessary for closing deals and ensuring both the buyer and seller parties reach mutually agreeable terms.
- In-depth knowledge of the real estate market: To provide accurate and current advice on property values, trends, and investment opportunities.
- Excellent interpersonal and networking abilities: For building relationships with clients, generating leads, and maintaining a strong client base.
- Effective communication skills: Essential for clearly conveying information, persuading potential clients, and navigating complex discussions.
- Proven track record in sales: Demonstrates the ability to successfully sell properties and meet or exceed targets, which is crucial for the role of a broker.
- Attention to detail and strong organizational skills: To handle the intricacies of real estate contracts, listings, and ensuring compliance with local, state, and federal regulations.
What matters most when tailoring your real estate broker cover letter salutation
Your real estate broker cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your real estate broker cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Recipient's Full Name],
- Dear Mr./Ms. [Recipient's Last Name],
- Dear [Department] Director,
- Dear [Position Title] Hiring Committee,
Get creative with your real estate broker cover letter introduction
Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.
Use your real estate broker cover letter introduction to share something memorable about your experience.
But before you go down the rabbit hole of creativity and humor, align your message with the company culture.
For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.
How to select your best achievement for the middle, or the real estate broker cover letter body
You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your real estate broker resume.
What else can you include in your real estate broker cover letter body?
Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?
Think back on a noteworthy achievement that answers key job requirements and dive deep.
Structure your real estate broker cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.
At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).
Closing remarks to end your real estate broker cover letter
Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your real estate broker cover letter .
A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".
Do you want to make an even better impression?
Close off your real estate broker cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.
A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).
Addressing limited to no experience in the real estate broker cover letter
There's nothing to worry about if you lack professional experience.
Your real estate broker cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:
- skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
- achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
- motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.
Key takeaways
Winning at your job application game starts with a clear and concise real estate broker cover letter that:
- Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the real estate broker resume;
- Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
- Includes an introduction that helps you stand out and show what value you'd bring to the company;
- Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
- Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
