There are several things you need to do if you want to make your cover letter stand out.
First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.
Second, make sure you’re not just re-writing your resume. Rather, build upon it.
And third, focus on achievements and motivations, rather than plainly listing your hard skills.
Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.
Choose the right salutation and craft a strong introduction
Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.
However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.
Here’s a brief list of suitable phrases:
- To the Human Resources Department,
- Dear [company name] Recruiter,
- Dear Angela Stone,
- To the Recruitment Team
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Qa Tester.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Emphasize your Qa Tester soft skills and mention your hard skills
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Prove how your skills can help the company grow
Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.
If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.
It’s also worth mentioning how your experience can help resolve some of the most common industry issues.
Choose the right ending
While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.
There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.
Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.