Professional Packaging Designer Cover Letter Examples for 2024

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Your packaging designer cover letter must immediately capture the hiring manager's interest. Showcase your creativity right from the start. Demonstrate your understanding of branding and consumer psychology. Let them see your passion for sustainable and practical design solutions.

Crafting a packaging designer cover letter can be a daunting task even after you've begun your job hunt and realized it's an essential piece of the application puzzle. Your cover letter should highlight your proudest professional moment, not just echo your resume. Striking the right balance between formality and originality is key—avoid those overused phrases. And remember, keep it concise; the best cover letters make a strong impression within just one page.

Elevate your packaging designer cover letter game to impress recruiters with our helpful tips on:

  • Writing the essential packaging designer cover letter sections: balancing your professionalism and personality;
  • Mixing storytelling, your unique skill set, and your greatest achievement;
  • Providing relevant (and interesting) information with your packaging designer cover letter, despite your lack of professional experience;
  • Finding the perfect format for your[ packaging designer cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your packaging designer cover letter should look, in mere moments.

Packaging Designer cover letter example

Violet Rodriguez

Charlotte, North Carolina


Dear Hiring Manager,

Understanding the crucial role of packaging design in establishing brand identity and consumer connection, I have followed [Company Name]'s commitment to innovative branding solutions and am impressed by your approach to market engagement. With a dedication to integrating design functionality with artistic excellence, I am keen on contributing to your team's continued success.

In my role at L'Oréal USA, I spearheaded the design for a new skincare line's packaging, introducing a fresh aesthetic that led to a 20% uplift in product visibility and sales. Collaboration with cross-functional departments was key to achieving a 30% increase in brand awareness, demonstrating my capacity to unite design acumen with strategic marketing insights.

I am confident that my hands-on experience with high-profile launches and commitment to improving brand narratives through design will be beneficial to [Company Name's] projects. I am eager to discuss how my skills and experience align with the innovative work your team is known for. Please feel free to contact me for an interview at your earliest convenience.


Violet Rodriguez

Packaging Designer
What makes this cover letter good:

  • Reference specific previous work experience relating to the position, such as in the example "In my role at L'Oréal USA, I spearheaded the design for a new skincare line's packaging," which directly demonstrates relevant industry experience and success in a similar role.
  • Quantify achievements with metrics when possible, like "a fresh aesthetic that led to a 20% uplift in product visibility and sales" and "a 30% increase in brand awareness," to provide concrete evidence of performance and capability.
  • Express knowledge of and alignment with the company's brand and values, as seen with "I have followed [Company Name]'s commitment to innovative branding solutions," showing the candidate has done research and is genuinely interested in the company's mission.

The must-have sections and format of your packaging designer cover letter

When writing your packaging designer cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

  • Header (apart from your contact information, include your name, the role you're applying for, and the date);
  • Personalized salutation;
  • Opening paragraph to win the recruiters over;
  • Middle paragraph with key details;
  • Closing that starts from clichés;
  • Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your packaging designer cover letter, refer to one of our templates, which automatically takes care of the spacing and margins.

Choose the same font for your packaging designer cover letter as you did for your resume: the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole packaging designer cover letter from our builder in PDF to keep the same formatting and image quality.

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The top sections on a packaging designer cover letter

  • Header: This should include the designer's contact information, date, and the hiring manager's details - it is essential for quickly identifying the candidate and allows for easy reference and follow-up.
  • Opening Greeting: Personalize the greeting by addressing the hiring manager or the recruitment team directly – this shows attention to detail and a genuine interest in the company.
  • Introduction: Briefly introduce yourself, stating your passion for packaging design, your relevant educational background, and touch on what draws you specifically to the company – it sets the stage for your application.
  • Body: Highlight your previous packaging design experiences, outline your design philosophy, discuss your creative process, and how you've contributed to past projects or teams – this showcases your relevant skill set and value to the recruiter.
  • Closing: Reaffirm your enthusiasm for the position, invite the potential employer to review your enclosed portfolio, and provide a call to action such as a request for an interview – it leaves the recruiter with a clear next step and your eagerness to engage further.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong understanding of materials and production processes: Recruiters look for designers who have a deep knowledge of the various materials (e.g., paper, plastic, metal, glass) and packaging production processes to ensure functionally effective and cost-efficient designs.

  • Proficiency in design software: Mastery of design tools such as Adobe Creative Suite (Illustrator, InDesign, and Photoshop) is crucial for creating high-quality visual mock-ups and print-ready graphics.

  • Creativity and innovation: An ability to think outside the box to design unique packaging that stands out on shelves while satisfying practical constraints such as protection, sustainability, and accessibility.

  • Knowledge of branding and marketing: Understanding how packaging design affects brand perception and conveys product benefits is vital to create packaging that appeals to target audiences and aligns with marketing strategies.

  • Awareness of sustainability and environmental impact: As consumer awareness grows, there is a greater emphasis on sustainable packaging solutions, so recruiters value designers who can innovate with eco-friendly materials and reduce waste.

  • Excellent communication and project management skills: The ability to effectively communicate design ideas to clients and team members, as well as manage timelines and coordinate with suppliers and manufacturers, is crucial for successful project execution.

Personalizing your packaging designer cover letter salutation

Always aim to address the recruiter from the get-go of your packaging designer cover letter.


  • the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
  • the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
  • the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Recipient's Full Name],
  • Dear [Recipient's Title] [Recipient's Last Name],
  • Dear [Department] Department,
  • Dear Search Committee,

The packaging designer cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your packaging designer cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your packaging designer cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your packaging designer cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Intro Paragraph
It is with a deep respect for the craft of storytelling through design that I offer my portfolio for consideration to join the ranks at Luminara Packaging, a company renowned for its commitment to not just containing, but enhancing the essence of the products it encases.

Storytelling in the middle (or body) of your packaging designer cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your packaging designer cover letter?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

  • you've grown your skill set, thanks to your achievement;
  • you'd use the know-how you've gained in your new role;
  • your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Body Paragraph
At XYZ Corp, I spearheaded a rebranding project that implemented eco-friendly materials, reducing packaging waste by 35%. This initiative not only cut costs by $50k annually but also enhanced brand image, contributing to a 20% increase in customer loyalty within the first quarter post-launch.

Final words: writing your packaging designer cover letter closing paragraph

The final paragraph of your packaging designer cover letter allows you that one final chance to make a great first impression.

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

  • how you see yourself growing into the role;
  • the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your packaging designer cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Closing Paragraph
Eager to bring my expertise to your team, I invite you to arrange an interview to discuss how my skills align with the goals of your company.

Is it beneficial to mention that you have no experience in your packaging designer cover letter?

Lacking professional experience isn't the end of the world for your packaging designer cover letter.

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Writing your packaging designer cover letter has never been easier, so remember to:

  • Select a packaging designer cover letter template that automatically meets industry formatting (e.g. has one-inch margins, is single-spaced, is in PDF, etc.);
  • Make your packaging designer cover letter personal by mentioning the recruiters' first or last name;
  • Within the introduction, describe what you like best about the company in no more than two sentences;
  • Use your packaging designer cover letter body to tell a story of your greatest achievement, backed up by job-relevant skills and technologies;
  • If you have no professional experience, be honest about it in your packaging designer cover letter, but also write about your unique talents.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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