There are several things you need to do if you want to make your cover letter stand out.
First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.
Second, make sure you’re not just re-writing your resume. Rather, build upon it.
And third, focus on achievements and motivations, rather than plainly listing your hard skills.
Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.
Choose the right salutation and show your eagerness for the job
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear [company name] Recruiter,
- Dear Mr./Ms. Smith,
- Dear Hiring Manager,
- To the [team you're applying for] Team
Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.
So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.
Link your Management Consultant soft and hard skills to your achievements
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Prove that you've researched the company and are aware of industry problems
Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.
If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.
It’s also worth mentioning how your experience can help resolve some of the most common industry issues.
Finish your cover letter with a call to action
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.