Professional Head of Sales Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Head of Sales cover letter. Just replace personal information, company application data and achievements with your own.

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So are cover letters necessary for Head of Sales jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

How to write a Head of Sales cover letter that makes you proud

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The secret to making your Head of Sales cover letter remarkable is to share your excitement about the company, the field, and the position.

It’s also a good idea to aim not to re-write your resume, but rather to build upon it and expand on your competencies.

Now, let's look at some other things that will make recruiters remember you.

Choose the right salutation and craft an introduction that gets you remembered

In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.

However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.

Here are some phrases you can use (note that some of them require you to know the hiring manager's name):

  • To the Human Resources Department
  • Dear [company name] Recruiter
  • Dear Angela Stone
  • To the Recruitment Team

The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.

In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.

Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.

Combine your soft and hard skills for an unbeatable match!

When it comes to listing skills on a cover letter, there’s only one thing that could be said about it – do it in a well thought out way!

We mean, don’t just plainly list all your skills on your cover letter. Instead, link them to achievements and goals. Share how your expertise can add value to the team. Maybe even tell a personal story. It’s up to you.

Just make sure to include both soft and hard skills – especially the ones listed in the requirements section of the job advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove your passion about the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

Go for a strong ending

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Become the center of attention with a matching Head of Sales resume


Want to make your application stand out? Pair your cover letter with a matching Head of Sales resume that beats luck!

Check out our Head of Sales resume examples for some additional tips and inspiration or hire an expert to guide you.