Professional Head of Sales Cover Letter Examples for 2024

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Professional Head of Sales Cover...

In your head of sales cover letter, you need to display an exemplary track record of sales achievements. Illustrate your ability to consistently meet or surpass sales targets. Demonstrate your leadership skills and how you’ve successfully managed sales teams. Highlight your strategic planning abilities and how they have translated into tangible growth for previous employers.

Crafting a head of sales cover letter can be daunting, especially when you're already deep into job applications and realize it's a required piece of the puzzle. Your cover letter is a golden opportunity to highlight a significant professional triumph without echoing your resume. It's about striking a balance: being formal yet fresh, avoiding clichés, and keeping your narrative compelling and concise within a one-page limit. Let's hone in on how you can turn this challenge into your standout moment.

Check out our head of sales cover letter guide to find out how to:

  • Write a head of sales cover letter that helps you stand out (and get the job);
  • Understand how to start and end your head of sales cover letter with the appropriate greeting;
  • What to include in the body of your head of sales cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your head of sales cover letter.

And if you want to make your life even easier, simply drag and drop your head of sales resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Head of Sales cover letter example


Jacksonville, Florida


Dear Hiring Manager,

Having led high-performing sales teams to trailblazing results, I have honed my expertise in crafting sales strategies and partnerships that leave a lasting impact. It is with a strategic mindset and a proven record in sales management that I seek to join your esteemed company.

At Gartner, my leadership as a Sales Manager saw the initiation and execution of key strategies that escalated sales revenue by an impressive 40% in just one quarter. This achievement was a confluence of rigorous market analysis, impeccable team management, and my ability to foster enduring relationships with enterprise clients. I believe these skills dovetail with the high standards of excellence and innovation your organization is known for.

I am eager to bring my strategic negotiation skills and keen market analysis acumen to your team, contributing to the continued success and growth of your company. I welcome the opportunity to further discuss how my experience and vision align with the goals of your team, inviting you to arrange an interview at your earliest convenience.



Sales Manager
What makes this cover letter good:

  • Starting the cover letter with a strong introduction that quickly summarizes the candidate's relevant experience can capture the hiring manager's attention.
  • Quantifying achievements (e.g., "escalated sales revenue by an impressive 40% in just one quarter") provides concrete evidence of success and competence in the sales field.
  • Highlighting specific skills that match the job description (e.g., "strategic negotiation skills" and "keen market analysis acumen") shows the candidate's fit for the role and an understanding of the job requirements.
  • A call to action at the end of the letter (inviting the hiring manager to arrange an interview) signifies confidence and a proactive approach.

Standard formatting for your head of sales cover letter

Structure your head of sales cover letter, following industry-leading advice, to include:

  • Header - with your name, the role you're applying for, the date, and contact details;
  • Greeting - make sure it's personalized to the organization;
  • Introduction paragraph - no more than two sentences;
  • Body paragraph - answering why you're the best candidate for the role;
  • Closing paragraph - ending with a promise or a call to action;
  • Signature - now that's optional.

Set up your head of sales cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your head of sales cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your head of sales cover letter in the best format out there: that is, PDF (this format keeps your information intact).

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The top sections on a head of sales cover letter

  • Header: This should include your contact information, the date, and the employer's contact information, setting a professional tone and providing the recruiter with essential details to easily get in touch with you for further discussion.
  • Salutation: Personalize this section by addressing the hiring manager or recruiter directly (using "Dear [Name]" if known), as it demonstrates attention to detail and a personal touch, which are crucial skills for a head of sales.
  • Introduction: Introduce yourself, specify the position you're applying for, and mention a standout achievement that is relevant to a sales leadership role, as this grabs the recruiter’s attention and highlights your suitability for the position from the outset.
  • Body: Break this into one or two paragraphs showcasing your key sales accomplishments, leadership experience, and understanding of the sales process, emphasizing your ability to drive revenue growth which is the primary focus of the role.
  • Closing: Summarize your qualifications, express your enthusiasm for the opportunity to contribute to the employer’s goals, and include a call to action, such as inviting the recruiter to contact you for an interview, which is assertive and sales-oriented.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record of meeting or exceeding sales targets: This demonstrates the ability to successfully drive revenue growth and manage the pressures of sales quotas.
  • Experience in leading and scaling sales teams: Shows the capability to build, mentor, and manage a team effectively, which is critical in achieving overall sales objectives.
  • Proficiency in sales forecasting and strategic planning: Indicates a strong understanding of market trends and the ability to plan for future sales, ensuring the company remains competitive.
  • Strong negotiation and closing abilities: Essential for converting prospects into customers and maximizing the value of each sale, which directly impacts the company's bottom line.
  • Expertise in customer relationship management: Signifies the ability to nurture long-term client relationships, ensuring customer satisfaction, retention, and loyalty.
  • Deep understanding of the industry and market: This knowledge allows for more effective sales strategies and better communication with both the team and potential clients about the product or service's benefits and features.

How to personalize your head of sales cover letter greeting

Before you start writing your head of sales cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your head of sales cover letter salutation.

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Director,
  • Dear [Mr./Ms. Last Name],
  • Dear [First Name] [Last Name],
  • Dear [Job Title] Search Committee,

The head of sales cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your head of sales cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your head of sales cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your head of sales cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Intro Paragraph
With a proven track record in bolstering sales teams to exceed targets and a deep respect for the innovative approaches your company integrates to transform the marketplace, I am poised to significantly contribute to your esteemed team's success.

What to write in the body of your head of sales cover letter

Now that you've got your intro covered, here comes the heart and soul of your head of sales cover letter.

It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your head of sales resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Body Paragraph
Under my leadership, our sales team consistently exceeded quarterly targets, culminating in a pivotal year where we achieved a landmark 150% of our annual goals. This success was fueled by my strategic overhaul of the sales process, integrating advanced CRM tools that increased customer retention by 35%. My focus on data-driven decision-making and team empowerment translated into a tangible uptick in performance metrics.

Closing remarks to end your head of sales cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your head of sales cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your head of sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Closing Paragraph
Eager to contribute to the success of your team, I would welcome the opportunity to discuss my qualifications in an interview. Please contact me at your earliest convenience.

Lacking experience: here's how to write your head of sales cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application.

Use your head of sales cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Summarizing the most important aspects in writing your head of sales cover letter, remember to:

  • Create a personalized head of sales cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your head of sales cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your head of sales cover letter with two sentences that reflect what is most important about your application;
  • Your head of sales cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your head of sales cover letter with a nod to the future with what you aim to achieve in this potential role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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