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Head of Sales Cover Letter

Professional Head of Sales Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Head of Sales cover letter. Just replace personal information, company application data and achievements with your own.

Stan Mckenzie
Customer-, solution- and improvement-minded
(558) 333-1333
London, UK

I am a client director at GAM and responsible for the whole distribution of the Investment Management funds to institutional and wholesale clients based in Belgium and Luxembourg.  

With over 5 years of experience on the buy-side of the asset management industry from investment funds advisory at BNP Paribas Wealth Management to discretionary portfolio management in a boutique asset management company, I have proven success in fund analytics. 

Throughout my evolution at Financiere de l Arc, a human-sized company based in Aix-en-Provence, I have developed my entrepreneur mindset and worn numerous different hats as a marketeer, strategist and fund of fund manager of portfolios in cooperation with the biggest names of the French life insurance industry.

The opportunity to join GAM in December 2018 as a new client facing role was a real challenge as I took it when
the company was just hit by the ARBF affair in summer that year. My main goals were to rebuild the confidence
of investors, client relationship retention, territory development, and revenue generation. I have managed to
exceed my sales goals with a gross collect of 335mn€ in 2019 and 110mn€ in 2022, mainly on fixed income and
niche strategies like local emerging debt, cat bonds, or financial debt.

The current corporate situation of GAM has led me to question myself about my career.
At GAM, I am part of a team covering Benelux, Nordics, France, Austria and CEE, and I am the only person covering the fund distribution in Belgium and Luxembourg. As a former fund selector and as a current salesperson in the asset management industry, I recognize the excellence of Candriam’s range of ESG-related products and strategies, including a broad range of innovative thematic equity strategies and ESG fixed income strategies. My background in the buy-side of the asset management industry is a pure asset for me.  As a salesperson I totally understand the needs of the clients and the challenges they deal with. My current experience at GAM has helped me to enhance client centricity as a key priority for a long-term relationship of trust with our clients. 

As a result, I have the ability to manage multi-disciplinary projects and navigate complex challenges. I am self motivated and a highly dependable individual that is confident and culturally diverse. I believe and references from former employers will confirm, that I am a passionate driver who is hands on when it comes to working smart and hard.

I trust that I have displayed a well-rounded description of my potential for you to consider my expertise and experience for this role.

I remain at your disposal for further information on my profile and I look forward to hearing from you.

Kind Regards,
Stan Mckenzie

So are cover letters necessary for Head of Sales jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

How to write a head of sales cover letter that makes you proud

The secret to making your Head of Sales cover letter remarkable is to share your excitement about the company, the field, and the position.

It’s also a good idea to aim not to re-write your resume, but rather to build upon it and expand on your competencies.

Now, let's look at some other things that will make recruiters remember you.

Choose the right salutation and craft an introduction that gets you remembered

In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.

However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.

Here are some phrases you can use (note that some of them require you to know the hiring manager's name):

  • To the Human Resources Department
  • Dear [company name] Recruiter
  • Dear Angela Stone
  • To the Recruitment Team

The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.

In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.

Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.

Combine your soft and hard skills for an unbeatable match!

When it comes to listing skills on a cover letter, there’s only one thing that could be said about it – do it in a well thought out way!

We mean, don’t just plainly list all your skills on your cover letter. Instead, link them to achievements and goals. Share how your expertise can add value to the team. Maybe even tell a personal story. It’s up to you.

Just make sure to include both soft and hard skills – especially the ones listed in the requirements section of the job advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove your passion about the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

Go for a strong ending

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.

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Become the center of attention with a matching Head of Sales resume

Want to make your application stand out? Pair your cover letter with a matching Head of Sales resume that beats luck!

Check out our Head of Sales resume examples for some additional tips and inspiration or hire an expert to guide you.