First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.
Second, make sure that the tone of voice you use matches the company culture.
And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.
But how can you make your cover letter grab every hiring manager's attention? Let’s see…
Use an appropriate salutation and write a powerful introduction
It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.
However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.
Here are some of our suggestions:
- Dear Hiring Manager,
- Dear Head of [team you're applying for],
- Dear [company name] Recruiter,
- Dear Alex Johnson
The introduction of your Golang Developer cover letter is without a doubt crucial for the first impression you’ll make as an applicant. But is there a way to make sure your opening line is good enough?
Yes, there is. You can start by sharing your enthusiasm for the job or the field (or why not both!). You could also share your reasons to find the company exciting.
Try to be original. Don’t go for phrases like “I want to apply for the position that I saw advertised on platform X”. They're outdated and sound like you’ve got nothing better to say
Link your hard and soft skills to your achievements
Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.
You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.
Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.
Show how passionate you are to join the company
Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.
Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.
It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.
In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!
End on a positive note
By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.
But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.
You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.