Professional Freelance Content Writer Cover Letter Examples for 2024

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Your freelance content writer cover letter must immediately grab attention. Highlight your unique voice and writing style in the opening lines. Demonstrate your SEO knowledge and ability to engage readers. Be sure your passion for storytelling shines through every word.

Embarking on your freelance content writer career, you've likely started applying for gigs, only to realize a standout cover letter is a must. It's not just a repeat of your resume; it's a one-page chance to weave a compelling narrative around your proudest professional moment. Finding the balance between formal and fresh—sans the clichés—can be daunting. Fear not; we'll give you the pointers to pen a cover letter that echoes your unique voice and successes.

Check out our freelance content writer cover letter guide to find out how to:

  • Write a freelance content writer cover letter that helps you stand out (and get the job);
  • Understand how to start and end your freelance content writer cover letter with the appropriate greeting;
  • What to include in the body of your freelance content writer cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your freelance content writer cover letter.

And if you want to make your life even easier, simply drag and drop your freelance content writer resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Freelance Content Writer cover letter example


London, UK


Dear Hiring Manager,

Having explored the recent triumphs of your team and the innovative approach your company takes towards digital content creation, I am inspired by the synergy between my professional background and the vision you uphold.

At ABC Agency, I spearheaded a campaign that not only increased user engagement by 30% but also elevated lead generation by a notable 25%. This was accomplished through targeted copywriting and meticulous collaboration with cross-functional teams to ensure that brand identity thrived across all channels. This tangible impact on the company’s growth and outreach underscores my capabilities—a blend of creative ideation and a results-driven mentality.

My genuine affinity for crafting compelling narratives would be a valuable asset to your team. I look forward to the prospect of discussing how my background, skills, and enthusiasms can contribute to the continued success and innovation of your organization.



Freelance Content Writer
What makes this cover letter good:

  • Highlighting measurable achievements (e.g., "increased user engagement by 30%" and "elevated lead generation by 25%") demonstrates the candidate’s capacity to deliver quantifiable results, an essential aspect for a role in marketing or content creation.
  • Emphasizing experience in relevant tasks ("targeted copywriting" and "collaboration with cross-functional teams") showcases the candidate's applicable skills and ability to handle responsibilities pertinent to the role.
  • Mentioning alignment with the company’s vision ("inspired by the synergy between my professional background and the vision you uphold") helps establish a cultural fit and personal investment in the company’s success.

Standard formatting for your freelance content writer cover letter

Structure your freelance content writer cover letter, following industry-leading advice, to include:

  • Header - with your name, the role you're applying for, the date, and contact details;
  • Greeting - make sure it's personalized to the organization;
  • Introduction paragraph - no more than two sentences;
  • Body paragraph - answering why you're the best candidate for the role;
  • Closing paragraph - ending with a promise or a call to action;
  • Signature - now that's optional.

Set up your freelance content writer cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your freelance content writer cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your freelance content writer cover letter in the best format out there: that is, PDF (this format keeps your information intact).

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The top sections on a freelance content writer cover letter

  • Header: Include your contact information, the date, and the recipient's details, to ensure the recruiter knows immediately who you are and how to contact you, which is crucial for fast-paced freelance hiring processes.
  • Greeting: Use a personalized salutation to address the hiring manager or editor by name, demonstrating your attention to detail and research skills, which are essential for a content writer.
  • Introduction: Briefly introduce yourself and explain your interest in the content writing position, showcasing your ability to engage the reader from the beginning, just as you would in your content work.
  • Body: Detail your relevant writing experience, expertise in specific niches, and successes with previous writing projects, providing concrete examples that highlight your ability to generate compelling content tailored to diverse audiences.
  • Closing: End with a strong, persuasive conclusion that reiterates your enthusiasm for the role and calls to action, inviting the recruiter to review your portfolio or resume, reflecting the call-to-action skills you'll use in your content writing.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong Writing Skills: Recruiters look for freelance content writers who can produce clear, compelling, and grammatically correct content.

  • SEO Knowledge: Understanding of Search Engine Optimization practices is essential to create content that ranks well in search results and drives traffic.

  • Subject Matter Expertise: Having specialized knowledge or expertise in a particular industry or topic makes a writer more attractive for niche content projects.

  • Adaptability in Tone and Style: Ability to write in different voices and adapt to various brand guidelines is critical for a content writer working with diverse clients.

  • Content Management Experience: Familiarity with content management systems and blogging platforms is often required to publish and manage content efficiently.

  • Timeliness and Reliability: Recruiters value writers who meet deadlines and communicate effectively, ensuring a smooth workflow and project continuity.

How to personalize your freelance content writer cover letter greeting

Before you start writing your freelance content writer cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your freelance content writer cover letter salutation.

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name] [Last Name],
  • Dear Search Committee,

Using your freelance content writer cover letter intro to show your dedication

We know just how difficult it is to start writing your freelance content writer cover letter introduction.

There are so many great qualities you have as a professional, which one should you choose?

How about writing up to two sentences about your passion and commitment to the work you do or are set to do?

Try to describe exactly what you enjoy about the potential role.

A positive attitude from the get-go will help you stand out as a motivated freelance content writer professional.

Intro Paragraph
Diving into the heart of your brand's narrative, I appreciate the deft blend of storytelling and innovation that distinguishes [Company Name]'s approach; I am keen to bring my tailored content strategies and writing craft to contribute to our shared success story.

Storytelling in the middle (or body) of your freelance content writer cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your freelance content writer cover letter?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

  • you've grown your skill set, thanks to your achievement;
  • you'd use the know-how you've gained in your new role;
  • your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Body Paragraph
In my previous role at TechTrends, I spearheaded a content campaign that increased website traffic by 150% within six months. My rigorous attention to SEO and user engagement, combined with a knack for crafting compelling narratives, significantly boosted our lead generation, resulting in a 120% increase in conversions.

Time to wrap up your freelance content writer cover letter

Writing the closing paragraph of your freelance content writer cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your freelance content writer cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Closing Paragraph
I am eager to bring my content writing expertise to your team. Please contact me to arrange an interview at your earliest convenience.

Which story should you tell in your freelance content writer cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your freelance content writer cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your freelance content writer cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

We hope this freelance content writer cover letter writing guide has shown you how to:

  • Format your freelance content writer cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
  • Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
  • Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
  • Introducing your biggest achievement and the skills it has taught you in your freelance content writer cover letter body;
  • Write no more than two sentences in your freelance content writer cover letter introduction to set the right tone from the get-go.
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Professional Freelance Content Writer Cover Letter Examples for 2024
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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