Professional Freelance Photographer Cover Letter Examples for 2024

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Your freelance photographer cover letter must capture your unique artistic vision. Demonstrate how your eye for detail translates into stunning visual narratives. Highlight your technical proficiency and flexibility in adapting to various photography assignments. Convey your passion for storytelling through your lens, making you the ideal candidate for any project.

Stepping into the freelance photography scene, you've likely started applying for gigs and discovered the pivotal role of a cover letter. Unlike your resume, this isn't just a list—it's your chance to weave a compelling narrative around your proudest professional moment. Strike a balance, aiming for formal yet fresh, steering away from clichés that can sink your story into the mundane. Time to master the art of keeping it concise—capped at one engaging page. Let's dive in.

In the next few paragraphs, our freelance photographer cover letter writing guide will show you how to:

  • Personalize your freelance photographer cover letter and get inspired by other professionals to tell a compelling story;
  • Format and design your freelance photographer cover letter to make an excellent first impression;
  • Introduce your best achievement in your freelance photographer cover letter to recruiters;
  • How to make sure recruiters get in touch with you, using your freelance photographer cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your freelance photographer resume and get ready to forward your job application in a flash.

Freelance Photographer cover letter example

Michael Martinez

Philadelphia, Pennsylvania


Dear Hiring Manager,

I have closely followed your company's growth in visual media, and the innovative campaigns you deploy truly resonate with my professional philosophy and the body of work I have curated over the years. Your commitment to creative excellence is a perfect match for my proven track record in engaging visual storytelling and audience connection.

At Visuals by Martinez, I pioneered a social media campaign that not only heightened brand interactivity by 25% but also significantly enhanced lead generation. The campaign was born from a precise understanding of target demographics and creative utilization of visual content, which directly translated into business growth and expanded online presence. This experience highlighted my capabilities in strategic project management and impactful content creation, aligning seamlessly with the objectives of your dynamic team.

I am eager to discuss how my background, skills, and enthusiasms can contribute to the continued success of your organization. I would appreciate the opportunity to meet with you and explore the potential for collaboration. Please feel free to contact me at your earliest convenience.

Sincerely, Michael Martinez, Freelance Photographer
What makes this cover letter good:

  • Personalization and Research: The opening line in the cover letter demonstrates that Michael has researched the company, aligning his skills and achievements with the company's goals and values. This shows a genuine interest and highlights Michael's proactive approach.
  • Quantifiable Achievements: Michael mentions specific metrics, such as increasing brand interactivity by 25%. Providing concrete numbers helps validate achievements and shows potential employers that he can quantify the impact of his work.
  • Relevant Experience: By mentioning a successful social media campaign he led at his previous company, Michael clearly shows his capability in managing similar projects, which directly relates to the job he is applying for.
  • Call to Action: The cover letter closes with a polite call to action, inviting the hiring manager to get in touch and suggesting a meeting, which is assertive without being aggressive.

Designing your freelance photographer cover letter: what is the best format

Let's start with the basics, your freelance photographer cover letter should include your:

  • Header
  • Greeting
  • Introduction
  • Body paragraph
  • Closing statement
  • Signature (that's not a must)

Next, we'll move to the spacing of your freelance photographer cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your freelance photographer resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

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The top sections on a freelance photographer cover letter

  • Header: This includes the photographer's name, contact information, and date, which is essential for providing the recruiter with immediate identification and means to get in touch.

  • Greeting: Personalizing the letter with the recruiter’s name shows the photographer has done their research and establishes a connection rather than using a generic salutation.

  • Introduction: An engaging opening that briefly outlines the photographer's passion for photography and specific interest in the company they are applying to captures attention from the outset.

  • Professional Highlights Body: This section showcases the photographer's most relevant experiences, unique photography skills, and notable achievements that align with the expectations of the freelance role.

  • Closing and Call-to-Action: A strong closing reiterates the photographer’s enthusiasm for the role, thanks the reader for consideration, and includes a proactive suggestion for a follow-up meeting or portfolio review.

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Key qualities recruiters search for in a candidate’s cover letter

  • Proficient technical skills in photography and mastery of professional cameras and editing software.
  • A strong portfolio showcasing a diverse range of photography styles and technical skills.
  • Experience in managing photo shoots, including scouting locations, styling, and working with models or subjects.
  • Excellent eye for detail and composition to capture visually compelling images.
  • Strong interpersonal and communication skills for collaborating with clients and subjects.
  • Flexibility and adaptability to work in various environments and conditions, often with changing requirements and tight deadlines.

Personalizing your freelance photographer cover letter salutation

Always aim to address the recruiter from the get-go of your freelance photographer cover letter.


  • the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
  • the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
  • the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Recipient's Name],
  • Dear Mr./Ms. [Last Name],
  • Dear [Job Title or Department],
  • Dear Search Committee,
  • Dear Talent Acquisition Team,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your freelance photographer cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your freelance photographer cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your freelance photographer cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your freelance photographer cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
Captivated by the powerful stories a single image can convey, I am eager to bring my unique perspective and technical expertise to a team that values creativity and innovation as much as your renowned studio does. Your commitment to environmental storytelling aligns seamlessly with my portfolio, where the interplay of light and narrative serves as the cornerstone of my work.

How to select your best achievement for the middle, or the freelance photographer cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your freelance photographer resume.

What else can you include in your freelance photographer cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your freelance photographer cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Body Paragraph
Leveraging my expertise in architectural photography, I led a high-profile campaign for a real estate agency, which resulted in a 35% increase in property inquiries over 3 months. The visually striking portfolio accentuated unique property features, demonstrating my attention to detail and ability to showcase spaces in a compelling light—a testament to driving tangible business results through impactful imagery.

Time to wrap up your freelance photographer cover letter

Writing the closing paragraph of your freelance photographer cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your freelance photographer cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Closing Paragraph
Eager to bring my lens' perspective to your team, I welcome the opportunity to discuss my portfolio in an interview at your earliest convenience.

Lacking experience: here's how to write your freelance photographer cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application.

Use your freelance photographer cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Turning your freelance photographer cover letter into a success is all about staying authentic to yourself and relevant to the job:

  • Be creative with your freelance photographer cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
  • Use single spacing and have a one-inch margin wrapping all around the content of your freelance photographer cover letter;
  • Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
  • The finishing paragraph of your freelance photographer cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
  • Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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