You want your cover letter to strike the perfect balance between being professional and showing some personality. But how do you achieve this?
If you write too formally, your tone may come across as stiff. If you're too casual, it may sound overly conversational.
While modesty is always valued, how can you confidently present your skills without sounding arrogant or boastful?
This guide will help you find the right balance, ensuring your cover letter is both professional and personable, while focusing on the key job requirements.
Fashion Designer cover letter example
Charlie Thomas
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+44 1234 567890
help@enhancv.com
- Clearly highlight relevant experience: Specify achievements, such as leading a successful menswear line that increased market share by 20%, which demonstrates impact and qualifications for a fashion designer role.
- Use industry-specific methodologies: Mention Agile methodologies, as they indicate advanced project management skills and efficiency, which are valuable in team and design management roles.
- Align personal values with company values: Express passion for sustainability and creativity, aligning with the company's ethos, which can strongly resonate with prospective employers.
- Quantify achievements: Use specific percentages and figures (e.g., increased productivity by 40%) to showcase tangible results from past roles, offering concrete evidence of one's capabilities.
Importance of cover letters in the United Kingdom
Cover letters provide recruiters with the opportunity to learn more about your career aspirations, hinting at how you’d integrate within the organisation over the long term.
Here are three additional reasons why cover letters are important:
- Making an excellent first impression (and a formal introduction): Your cover letter is often the employer’s first introduction to you, showcasing your personality, communication skills, and motivation for the role.
- Complementing your career history: While your CV lists qualifications and experience, a cover letter provides the context, explaining how your background fits the role.
- Demonstrates your genuine interest: A well-crafted cover letter reflects the effort you’ve put into researching the company and role as well as your attention to detail.
What UK employers expect from a cover letter
A great cover letter can set you apart when applying for jobs in the UK.
Follow these tips to ensure you make a strong impression:
- Research thoroughly: Spend time delving into the company’s website, social media, and industry news to understand their projects, awards, and future plans. The more specific your knowledge, the better you’ll be able to demonstrate your suitability for the role.
- Reflect their values: Every UK company has its own set of values that guides their culture. Once you’ve identified them, make sure your cover letter reflects how your values and work ethic align with theirs. If they’re known for integrity, emphasise your commitment to ethical practices.
- Tailor your skills: Focus on aligning your most relevant skills with the job description. Look for key terms and priorities mentioned in the advert, and make sure to provide examples of how you excel in those areas.
How to format a fashion designer cover letter
Your cover letter is your opportunity to make a strong impression, so its structure must be professional and clear.
Here's an overview of how a UK cover letter should be structured:
- Begin with your address and contact details at the top.
- Include the employer’s name and address directly below.
- Add the date to the left or right of the page.
- Use an appropriate greeting, such as 'Dear Mr Smith' or 'Dear Sir/Madam.'
- Open with a strong introductory paragraph.
- Develop your points in the middle paragraphs, focusing on relevant skills and experience.
- Close with a concise conclusion, reiterating your interest and suitability for the role.
- Sign off formally with your name and signature.
The software used to match your profile to the job, Applicant Tracking Systems (ATS), won’t scan your cover letter. Instead, the cover letter reads as a more personalised note to the recruiter.
When it comes to choosing a font, consider modern options like Lato, Rubik, or Chivo, which should also be applied to your CV to maintain a consistent appearance.
Additionally, your cover letter should be single-spaced with 1-inch (2.5 cm) margins on all sides (our templates are pre-set with these specifications so you can focus on your cover letter content).
Finally, always send your cover letter as a PDF to preserve the formatting and prevent edits.
How to write your fashion designer cover letter salutation
It's never advisable to begin your cover letter with 'Dear Sir/Madam', as it sounds comes across as impersonal.
Take the time to find out who is hiring for the role and address them directly in your cover letter greeting (e.g., 'Dear Mrs Chanceworth', 'Dear Harrod').
If you're uncertain where to find the hiring manager’s name, check the company website, look on LinkedIn, or send a courteous email requesting this information. Don't hesitate to ring reception either—they are unlikely to refuse to assist.
How to write your fashion designer cover letter intro
It's never a bad time to show enthusiasm about the role, company, or team in your cover letter introduction.
Begin by sharing one or two aspects that genuinely excite you about the position—whether it's the company culture, specific responsibilities, or the team's past achievements.
Your enthusiasm demonstrates that you'll bring a strong work ethic, are eager to contribute, and are motivated to succeed.
How to write your fashion designer cover letter body
Which makes for a stronger cover letter body: a long-winded account of everything you’ve ever done, or a focused achievement that’s directly relevant to the job?
Hint: recruiters prefer the second.
When writing your cover letter, select your most impressive achievement that:
- Directly aligns with the job description and role.
- Is quantifiable with tangible metrics like numbers or percentages.
- Maps out your hard and soft skills, showcasing what makes you unique.
- Tells the story of the impact you could have on the organisation.
How to write a closing paragraph
Now we’ve reached the closing paragraph of your cover letter. You might be tempted to end with a simple Yours sincerely, but don’t!
Instead, finish with a promise to enhance the company’s performance metrics (backed by your hard and soft skills), to develop as a professional, or something else that holds significance for the organisation. Whatever you choose, ensure to stand behind your words and be remain sincere.
Don’t forget to include a call to action, encouraging recruiters to suggest the best time to follow up for an interview or update.
Conclusion
Your cover letter is an opportunity to showcase your personality and skills to potential employers. Start by addressing the hiring manager by name and tailoring your content to reflect the role’s requirements.
Include a specific example of your greatest achievement to illustrate your suitability for the position, while also expressing your enthusiasm for the company. Remember to format your letter professionally, ensuring it aligns seamlessly with your CV.
