Professional Sales Engineer Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Sales Engineer cover letter. Just replace personal information, company application data and achievements with your own.

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According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Sales Engineer cover letter tips and examples that will help you find out.

Tips to write a memorable Sales Engineer cover letter

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At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

Stand out with a strong introduction and an appropriate salutation

Addressing your cover letter to a person is always something you should aim to do.

But finding who's responsible for the recruitment process might not be the easiest thing. We get it.

In such cases, we advise you to stick to the gender-neutral cover letter salutations.

Here are some examples of suitable classic salutations:

  • Dear Human Resources Manager,
  • Dear Mr. Johnson,
  • Dear Head of [team you're applying for],
  • Dear Nathan Lovelace

The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.

So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.

Avoid using clichés like “I found your job posting on website X and decided to apply”.

Emphasize your Sales Engineer soft skills and mention your hard skills

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show that you did your research before applying

Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.

So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.

In addition, you can also share how your Sales Engineer skills can add value to the team.

End on a positive note

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a matching Sales Engineer resume


Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Sales Engineer resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!